Chapter 448: Starbucks in front, Jay Chou in the back

Chen Yue: "Family members, who understands? I was tricked by this man's scheme! His vicious business tactics not only deliberately targeted my brand, but also launched a wave of personal attacks on me. It was a speechless incident. Ladies, please give me some advice!"

"Man, it stinks!"

“I really would thank you!”

Looking at the entire young entrepreneurial circle, Chen Yue's overall conditions are actually quite good, and it is indeed true that she cannot be said to be an ordinary woman.

Her family is in real estate business. She is 165cm tall and good-looking. At least she is much prettier than Chen Tingting, the beauty in the second class of Computer Science at the University of Science and Technology.

It’s her fault that she joined the milk tea industry and competed with pomelo tea!

Then I can only say, sister, when you kicked me, it was like you hit a steel plate!

As soon as the shareholder Shen Qingning showed up, even Youcha started to have fans who liked her

Chen Yue felt that some of the personal attacks on her on the Internet were definitely stirred up by the owner of Youcha behind the scenes.

In fact, Cheng Zhu was really wronged.

This time it was really the netizens themselves who were causing trouble.

It’s just Yuecha, it’s not worth my targeting it every time.

You can only blame yourself for buying too many press releases and doing too much marketing recently.

Creating a personal image is indeed a very good way.

But since you have chosen to show up in public, you must be prepared to be criticized by everyone!

It is not an easy task to both build an internet celebrity brand and become an internet celebrity boss.

Indeed, if done well, it can really take off from where it is.

But the problem is that this path is not easy to take.

Especially for women.

These days, the trend of "female competition" is still very strong.

And in the field of the character you created, Shen Qingning is likely to be invincible.

In fact, Chen Yue didn't know that her current opponent was actually a "weakened version of Shen Qingning."

The reason is simple, what is popular now is the live concert videos.

But in the video, the camera mainly focused on her upper body, and because of the obstruction of the audience in the front row, her legs were not fully displayed.

If this were to be shown to the public, I guess there would be comments like this on the internet: Damn, this girl’s legs are longer than my life!

So, be content, Yue.

Be obedient and stop making trouble!

You are already lucky.

In Century Square in Shenzhen, the business of Yuecha and Youcha once again formed a sharp contrast.

Originally, due to the collaboration between Yuecha and games, the recent popularity has indeed been very high.

Don't underestimate this game of falling in love with paper people, it has a lot of die-hard fans.

When Cheng Zhu heard that Chen Yue chose to collaborate with this game, he re-examined her in his mind and felt that he had underestimated her a little bit before.

Since it is a joint venture with Paper Man, it is particularly convenient.

That is, their images can be easily printed on cups, bags, peripheral items and other items.

In his memory, many brands had collaborated with this type of game in his previous life.

The effects are surprisingly good!

It’s a pity that now that she’s been tossed around by this scandal that’s spreading all over the internet, she’s bound to be affected to some extent.

More importantly, don’t forget that Yuzu Tea is about to launch a new product!

Overall, this concert incident brought great benefits to Cheng Zhu.

However, since it was an accident, it also disrupted some of Cheng Zhu's plans.

For example, some of his photos have also been exposed on the Internet.

Of course, the photos that were exposed are both true and false.

Cheng Zhu simply asked the marketing department of Youcha to send out a bunch of messy fake photos.

What we want is to confuse the audience!

In addition, we also communicated and transferred benefits with major platforms and carried out a wave of operations to suppress the popularity.

Take Weibo as an example. You can indeed buy Weibo’s hot searches with money, and it’s damn expensive.

But have you ever felt that some things are obviously very popular, but they just can’t make it to the hot searches?

It's because the heat was suppressed.

For example, when some celebrities’ negative news is exposed, we can also find ways to remove them from the trending searches.

Sina Weibo is known as the "Zhalang", but is it just a reputation that it gets in vain?

Cheng Zhu is now trying his best to retain as much of his personal information as possible.

Because this was not a good time according to his original plan.

Wang Lin, another partner of Prin Capital, is Cheng Zhu's senior fan. He has urged him privately so many times that Cheng Zhu did not completely ignore it.

He has his own plans.

The exposure of his own character image will be combined with the second wave of large-scale collaboration with Yuzucha.

That was the best time in his mind!

He is now looking forward to taking advantage of the current wave of popularity to see the effect when launching new products.

"During this period of time, Youcha has opened 4 new stores one after another." Cheng Zhu said in his heart.

Nowadays, stores are opened one by one as they are completed, instead of opening 18 new stores at the same time as before.

At that time, the intention was to make some big move to trigger a chain reaction, but now it is no longer necessary.

Just as he was about to make a plan, his cell phone rang.

Cheng looked at the caller and found it was his future brother-in-law Shen Minglang.

He is now in GX Province, contacting new suppliers there.

GX Province has always been one of the major supply provinces for the milk tea industry.

"Hello, cousin." Cheng Zhu answered the phone and said with a smile.

"Cousin! Let me tell you something! I just spoke on the phone with my master for half an hour, and we were all talking about you and Ningning!" Shen Minglang said.

Cheng Zhu took a while to react before he realized that the master he was talking about should be Shen Guoqiang.

"What's wrong? Uncle Shen, you won't think I'm in love with her, right?" Cheng Zhu said calmly.

Don't panic, don't panic. Although I kissed your daughter, touched her legs, and planted strawberries, your uncle believes me and there was really no talk!

"Just to confirm it with me." Shen Minglang said: "Ningning said that you are Lin Lu's boyfriend, and he even called me privately to get information from me in a roundabout way!"

"Ha! Men in menopause are suspicious by nature!" Shen Minglang complained harshly.

"Not really." Cheng Zhu replied with a smile.

——My mother’s intuition is so accurate!

Cheng Zhu has come into contact with some business tycoons, and their intuition is terrifyingly accurate.

Shen Minglang called because he also had something to eat.

"Cousin, did Ningning really come to pick you up during the orientation session?" he asked.

Because in his opinion, his sister is not such a person.

"Well, this is true, but it was a prank by Lin Lu." Cheng Zhu replied honestly.

"Is that so? No wonder!" Shen Minglang nodded slightly.

Two seconds later, he suddenly burst into laughter: "Haha! Hahaha! It turns out that the source of this gossip is Lin Lu herself. It was she who caused the scandal about her boyfriend. I am dying of laughter!"

The phone was filled with joy; Shen Minglang was genuinely happy.

Based on Cheng Zhu's understanding of him, this guy might bring up this matter next time he meets Xiaolu and Ningning and deliberately make fun of Lin Lu.

He could imagine what the scene was like.

Xiaolu would probably be made angry and embarrassed, and Ningning would probably be heartbroken again.

With concern and affection for the two girls, the bad man said, "Cousin, don't use this to piss off Lin Lu later."

"Okay, now that you've said it, I definitely won't mention it. Wow, you two are quite sweet! I didn't expect that you, cousin, love your girlfriend so much!" He still felt like he had eaten a wave of dog food.

"Oh, of course it's true, why say it out loud!" Cheng Zhutian was shameless.

"Hahahaha!" Shen Minglang laughed again.

After the two scumbags chatted and joked for a while, Shen Minglang mentioned the second purpose of his call.

"Cousin, this time we attracted a wave of Jay Chou's traffic, and the effect seems to be surprisingly good."

"How about we consider really working with him?" Shen Minglang suggested.

Cheng Zhu was a little curious about the thinking of this "business genius", so he asked, "How do you want to cooperate?"

"How about a joint venture, or some other business cooperation, such as asking him to post about pomelo tea on Weibo or something like that?" Shen Minglang said.

"Cousin, first of all, he doesn't use Weibo." Cheng Zhuxian corrected him.

"Also, if we cooperate with him in business, the price will probably be very, very high."

"But you can see that our cost this time was actually very low, only two tickets. Of course, this is also because they were lucky."

This is truly what it means to be overwhelmed by overwhelming wealth!

Shen Minglang sighed when he heard this: "I thought so too. I also know that the price will be high, but I feel that it would be a pity if we don't continue this wave of popularity."

Cheng Zhu smiled easily and began to exude a threat: "Who said that?"

"Um?"

"Let me first point out to you that I have not considered commercial cooperation. Besides the fact that the cost would be very high, there is another reason."

Cheng Zhu said directly: "This concert incident was indeed an accident. It was because your sister was smart that she caught this great opportunity."

"But if we collaborate with him right away, then most people will think that the concert was planned in advance, or even scripted."

“This is not a good thing.”

"I'm sure his team will take this into consideration as well."

Upon hearing this, Shen Minglang took a deep breath and said, "Hiss! That makes sense!"

Then, Cheng Zhu changed the subject and said, "But I don't want to spend a lot of money, but I definitely want to continue this wave of popularity."

"What should we do then?" Shen Minglang finally reacted: "Cousin, you actually already have a plan in mind, right?"

"That's right!" Cheng Zhu said with a smile.

"Tomorrow is Monday. I will find a few marketing accounts and guide the direction of the trend." Cheng Zhu gave the answer.

"Then I'll wait and see!" Shen Minglang said.

Finally, Shen Minglang asked, "Cousin, do you think Jay Chou will come and try our pomelo tea?"

"I think there is such a possibility, but it doesn't matter whether he comes or not, because I have arranged everything," said Cheng Zhu.

I don’t care whether you come or not, I will just assume that you have been here!

——"Tathagata".

Before, they tried to get close to Starbucks, and now they try to get close to Jay Chou.

As a man, what's wrong with rubbing against others? Is there a problem?

Jay Chou's Hangzhou concert is actually two consecutive shows, one on Saturday and one on Sunday.

Since the song request session at Saturday’s concert went viral online, many people also posted the song request session on Sunday online.

But in terms of effect, it can't be compared with the video of Shen Qingning and Lin Lu.

Monday came, and all the stores across the country launched three series of new products.

They are rice mochi series, blood glutinous rice series, and soy milk series.

The soy milk series is easier to deal with, but the first two series are actually quite outrageous.

This also officially announced that milk tea has entered the era of full satiety!

After a cup of milk tea, I can really keep myself from feeling hungry!

When competitors saw the pre-promotion for the new product launched by Youcha, they were all a little dumbfounded.

"Why are you starting to mess around with the little stuff again?"

This is what they love to do most in the traditional milk tea industry.

In the past, their internal competition might have just been about some small things.

For example, when everyone was still selling pearl milk tea and coconut milk tea, someone suddenly launched taro milk tea, or directly added taro to milk tea.

Once a small ingredient appears that is accepted by the market, it can be said that it will cause a sensation in the entire traditional milk tea industry!

But grapefruit tea is different.

They are directly opening up a new track and making fruit tea, and they don’t play with us at all.

But who would have thought that after he cleared out a new table and sat at the new dining table, he actually put one of his feet on the chair at our table!

What are you doing? Why are you getting involved in the field of gossip?

Are you going to let people live?

What is even more incredible to competitors is that how could anyone add rice mochi and blood glutinous rice into milk tea!

"This straw is not easy to suck with!"

"It's so hard to suck this!"

“Can this taste good?”

"Are you sure this is milk tea and not a cup of porridge?"

"What's going on? Are the materials so solid?"

"You are crazy, we are running a milk tea shop, not a canteen, let alone a porridge shop!"

But Cheng Zhu doesn't care about these.

He only knew that these series had sold very well in his previous life and had stood the test of the market.

Why should I panic?

For example, he likes to drink [Strawberry Rice Mochi] very much. Although this mochi is particularly hard to suck, the taste is just to his liking.

He believes that many people will think this condiment is outrageous before drinking it, but after drinking it, it will open the door to a new world!

Today, the marketing department of Yuzu Tea will be particularly busy.

Because in addition to the regular marketing work for new product launches, they also have additional tasks assigned by their bosses.

That is to continue the subsequent popularity of Jay Chou’s concert!

Everyone followed the big boss's instructions, started contacting marketing accounts, and then provided some guidance in the comment section.

Yesterday, after the concert, Jay Chou stayed in a hotel in Hangzhou.

He will leave Hangzhou today and go to other cities.

But before leaving, he had another thought.

Milk Tea Lun: I’m greedy!

At the concert on Saturday, when Shen Qingning said the word "youze tea", the whole audience was shocked!

——Is this milk tea really that delicious?

Unfortunately, for a superstar of his level, it is impossible for him to go to the store to buy milk tea in person.

This kind of thing involves business cooperation.

What you see celebrities eating, drinking, and using on a daily basis are mostly products they promote.

What's more, his appearance in the milk tea shop would definitely cause a sensation and create a lot of trouble.

Just let the assistant do this kind of thing.

Therefore, it is unlikely to take a photo of Jay Chou having pomelo tea.

Although Milk Tea Lun didn't go to Yuzu Tea himself, he still proved his support with his actions - he planned to have two cups by himself!

I don’t know which one to order, it’s hard to decide, so I might as well have both!

When the three assistants arrived at the Youcha store, they originally planned to buy from scalpers on site.

But looking at the long queue, he was still a little shocked.

"There are so many people. This is too much."

In the end, they bought a total of twenty cups of milk tea, and everyone else in the team also got some.

Not long after they returned to the hotel, Milk Tea Lun prepared to check out and got into a business car.

The assistant handed him his two cups of milk tea, and he planned to drink the roasted brown sugar bubble milk tea first.

He seems to like pearls very much.

Brown sugar boba is equivalent to special pearls.

Just as he was about to try it, a middle-aged woman sitting in the passenger seat turned around and said to him, "Jay, you're on Weibo's top search again."

She handed over her cell phone and showed it to Milk Tea Lun.

He took the phone and took a look at it, and was somewhat amused by the number one hot search term.

——[Jay Chou Milk Tea].

This is naturally Cheng Zhu's work.

In his previous life, Jay Chou loved drinking milk tea, and his popularity started to soar after he gained weight.

You've gained so much weight, and you're still drinking.

He was actually quite rebellious.

He said in interviews many times: "Sometimes eating is also a kind of enjoyment. Do you think netizens can see my pointed chin again? It's hard to say! I will continue to drink my bubble tea!"

After the tour, he also said: "I can relax after singing. I will have a celebration party later. I will prepare ten cups of milk tea to drink! I should open a milk tea shop, right?"

He even said in a variety show in the car: "There should be a refrigerator in the car, right? I can open it and drink bubble milk tea."

At this point in time, although his milk tea joke has not yet become a hit on the entire Internet, there are definitely traces of his love for milk tea.

What Cheng Zhu asked the marketing account to do was very simple, which was to dig out all past events related to Jay Chou and milk tea and make a big collection!

Then, promote your own pomelo tea.

At this moment, in the business car, Jay Chou held a cup of roasted brown sugar bubble milk tea in his left hand and a mobile phone in his right hand. He directly clicked on the most searched term [Jay Chou Milk Tea]. He was very curious about what was inside.

This guy who likes to call himself "brother" is actually quite arrogant.

He himself doesn’t have a Weibo account, but he always makes it to the hot searches.

He looked at the trending searches on Weibo, showed his signature smile, and said, "Brother is number one on Weibo again."

He took a big sip of the milk tea in his hand, and the next second he saw the most popular comment, and the smile on his face froze.

The number of likes for this hot comment has exceeded 10,000.

"My Lun must have sneaked out to buy some grapefruit tea! Believe me, he couldn't help himself!"

(ps: Ask for monthly tickets at the end of the month~)

(End of this chapter)