Chapter 460: I’m scolding you!

Pomelo tea, R&D department.

Cheng Zhu’s new fruit tea series of bayberry uses Xianju bayberry as raw material.

Xianju is located in Tai City, Zhejiang Province, very close to Hangzhou.

Xianju bayberry is quite famous throughout the country, especially in Zhejiang Province. Whenever the bayberry season comes, Xianju bayberry will be in short supply.

Like in her previous life, since Yiyi was from Tai City, she would pay out of her own pocket every year to buy a large amount of Xianju bayberry and send it to the company to share with Cheng Zhu's employees.

Of course, she would definitely quietly place the basket with the best-looking bayberries in Cheng Zhu's office.

She knew that Cheng Zhu liked to eat bayberries, and they had to be a little cold.

So, she would buy it spontaneously every year.

When Cheng Zhu was in the R&D department, he suddenly thought of something.

Some time ago, Pomelo Tea gained further popularity at Jay Chou's concert.

And now it is 2015. On this timeline, our King Zhou has never eaten bayberry!

He ate bayberry for the first time in 2016 when he participated in a music variety show that later became infamous.

In the show, Jay Chou and Harlem Yu from Taiwan didn't know how to eat the bayberry that looked like it was covered with thorns, and they even stole glances at each other.

When Jay Chou was interviewed, he also said that this fruit looks a bit like lychee.

"Hey! It looks a lot like a lychee, which is really strange. Hey, it feels prickly, which is really strange."

Even during the interview, he was all smiles.

The reason is simple. When he took the first bite, his expression was completely out of control and could be described as excited.

His eyebrows really flew up from eating so much!

One after another, I can't stop!

Harlem Yu also complained about him during an interview: "He also peeled the skin, right? I said he is a really weird person."

While everyone was chatting animatedly in the back, he was eating voraciously in a corner by himself.

Later, a fan left a message on his Instagram: Brother, it’s the season for bayberry again! Come to Hangzhou to eat bayberry!

He didn’t respond to so many comments below, except for this one: OK!

As he thought about this, Cheng Zhu also thought: "A superstar of his level rarely attends events like music festivals."

"But if I remember correctly, he also went to attend the Yangmei Music Festival." He suddenly thought of this.

Cheng Zhu fell into deep thought.

After thinking for a while, he smiled again, feeling that it was too early to think about these things now.

"First of all, the most important thing is to get quality control right," he thought.

Until now, he is still not particularly satisfied with the Yangmei series and feels there is room for fine-tuning.

Fortunately, now is not the time to launch this new product. He will choose to launch this new co-branded product when "Nirvana in Fire" is about to end.

"So, what name should we choose?"

"It feels like it should be a little more artistic to be co-branded with a costume drama, right?"

Cheng Zhu hasn't thought of a name yet, because it would be best if it has some connection with the character in the drama.

Thinking of this, that devilish voice popped up in his mind again.

"Why the hell isn't Mei Changsu dead yet?"

A new week has arrived.

The popularity of Nirvana in Fire is steadily increasing.

Every store of Youcha is becoming increasingly busy, and the number of people buying co-branded products is increasing significantly.

Since the drama is co-broadcast on Shanghai Satellite TV and Beijing Satellite TV, the audience base in these two first-tier cities is better, making the milk tea shops in Shanghai and Beijing the most popular!

There is even a shortage of small peripheral products in some stores.

"Hello, I want Fei Liu's cartoon stand."

"Well, I'm sorry, beautiful lady, Feiliu's is out of stock now. It will be restocked tomorrow. Can you take Prince Jing's today?"

Similar conversations occurred in several stores.

Since it's a joint venture, Cheng Zhu would definitely not bother to use hunger marketing.

"Collaboration is meant to harvest fans, and everyone is willing to let you harvest, but some people are stupid and use hunger marketing to engage in collaboration."

He himself had several very bad experiences and felt that the operators of these brands were fucking idiots!

The reason why this phenomenon occurred in Youcha stores was simply that Cheng Zhu underestimated the fan conversion rate and purchasing power of "Nirvana in Fire".

His psychological expectations were set a little high, but in the end they were damn low!

Fortunately, the stock has been replenished at the highest efficiency, and there will definitely be no such trouble in the future.

Of course, now that such a "little trouble" has arisen, Cheng Zhu will definitely take advantage of it.

The marketing king immediately found several marketing accounts and started reporting on the collaboration between Youcha and Nirvana in Fire.

According to the marketing account, the peripheral products of this collaboration were so popular that scalpers even started reselling them!

Each cup of milk tea is only 3 yuan more expensive, but the second-hand market price of these small peripherals can be several times higher!

“They are usually more than 10 yuan, and the expensive ones can even be sold for more than 20 yuan!”

As soon as these things were exposed by the marketing account, the official Weibo of Youcha immediately made a statement, saying that there was insufficient stock and it was not intentional hunger marketing. There will be sufficient supply starting tomorrow, and Youcha will continue to resolutely resist scalping behavior.

Cheng Zhu hides in the dark and manipulates public opinion, or in other words, he is manipulating people's hearts!

For those who have already bought the co-branded products, they must be secretly happy when they see this kind of content.

"Hehe, I only spent 3 dollars more, but I didn't expect it to be worth more than 10 or 20 dollars!"

"Damn, it's a good thing I bought it early!"

"Post it on your Moments to show off!"

"The little Feiliu I bought is so cute!"

For those who didn’t buy it, it doesn’t have much impact. After all, there will be sufficient supply of surrounding goods in the future. As long as you come to buy milk tea, you will definitely get it.

Everyone will subconsciously think that this thing is quite valuable, after all, it is popular!

You have to know that a truly powerful scumbag must be good at manipulating human nature.

Not to mention this kind of scumbag.

He will even maximize the emotional value of his customers!

Cheng Zhu: "In fact, you have to remember that the internet celebrity economy never just sells products!"

At night, after finishing his social activities, Shen Guoqiang returned home in his Rolls-Royce.

He recently encountered some big troubles in a large physical project, so he was busy smoothing relationships and socializing almost every day.

After returning home, he saw Shen Minglang's Panamera turbo version parked in the garage, and he knew that his rebellious son had returned from his business trip.

After drinking, Shen Guoqiang started to go upstairs. Wang Yushan had been waiting for him in the living room, ready to make him a cup of honey water to sober him up when he came back.

This has been a little habit in the couple's life.

In fact, a nanny can also do this kind of thing.

But the watch Wang Yushan wears on her wrist is the diamond-studded Patek Philippe Nautilus 7118 bought by her husband, the car she drives is the Bentley Continental GT bought by her husband, and her annual living expenses are dividends from the shares of the high-end shopping mall Starlight City. If she doesn't do something, she will feel so guilty!

"You're back. Should I get you some honey water now?" she said.

"Well, then help me call Shen Minglang down." Shen Guoqiang reeked of alcohol and sat directly on the sofa.

Wang Yushan nodded and sighed inwardly, knowing that someone was going to be criticized.

She is only two years older than Shen Minglang. This young stepmother knows very well that the parents of the previous generation like this kind of repressive education. Her mother treats her the same way. In this regard, she actually sympathizes with Shen Minglang.

She knew her husband's personality very well, and he actually cared about his son very much.

It’s just that he has such a proud and arrogant personality!

After a few minutes, Shen Minglang walked downstairs briskly.

He has become darker and seems to have lost a little weight. I don't know if it's because black makes people look thinner.

"Dad, are you looking for me?" He sat down on the small single mahogany sofa on the side of the living room.

There were two such single-person mahogany sofas, and he naturally chose the one that was farther away from Shen Guoqiang, which was a subconscious reaction.

"Dad, have you been drinking?" Shen Minglang looked at his father's condition and expressed his concern.

He could tell that Shen Guoqiang had drunk a little too much, and his eyes were a little drunken.

Shen Minglang is a pure drunkard, he really loves to drink, but he knows in his heart that Shen Guoqiang is not so fond of alcohol at this age. Being drunk will put a burden on the body. He must drink too much because he has to, otherwise he will control the degree himself.

Shen Guoqiang ignored his words and just sent a direct instruction: “Send me the data of your pomelo tea in the past few days.”

His voice was slightly deep and his tone was not very good.

"Okay." Shen Minglang immediately turned on his cell phone.

While he was fiddling with his phone, Shen Guoqiang started talking first: "I won't blame you for losing money when you opened those stores before. The amount was not large anyway. You only lost a few million each time. It's a lesson for you to learn."

"But now I realize that this may have made you insensitive to the money I gave you. You think a few million is a small number, and you don't think 60 million is a lot, right?"

"Ah? I don't have it." Shen Minglang was a little confused.

Oh no, could it be that you remembered what I said in the last video conference that I would ask you for some more money?

Oh my father! I don’t think 60 million is too little for me.

It is obvious that the father and son are not on the same page.

But this is the norm for many families.

Shen Guoqiang glanced at him, ignored his words, and just said in a deep voice: "Did you send it?"

This is the normal state of communication between father and son in many families.

——Dad: I don’t want to listen.

What's even more suffocating is that he doesn't listen when you talk. Over time, you start to dislike talking to him, but once something happens, he will blame you for not saying anything.

"Wait a minute, I'll take a screenshot." Shen Minglang, the 'sunny and cheerful boy', was in a good mood and said, "Dad, this data cannot be disclosed for the time being."

Shen Guoqiang’s eyelids twitched again when he heard this.

He felt his head getting even more dizzy, as if he was a little drunk, and he didn't know if it was because he was angry.

This Mr. Shen turned on his phone, his aura was so strong that his eyes looked different when he looked at the data, if he hadn't taken out his reading glasses from his pocket.

Shen Minglang sat aside and began to explain.

"The number of our Youzu Tea stores has been growing rapidly recently. We now have 46 stores across the country. In two days, another four stores will open, and the number of stores will officially exceed 50."

"For example, yesterday's average output was 3,618, and the average price was about 35, because if all products were changed to co-branded packaging, it would be 3 yuan more expensive."

"Recently, more and more people are buying co-branded products."

Shen Guoqiang didn't listen to every word he said.

He just looked at the data chart in his hand, frowned deeply, and his heart was in turmoil.

"Total single-day turnover is 5,824,980, nearly 6 million!"

"If this data can be maintained for a month, it will be 174 million!"

"Milky tea is a cash business, all cash!"

“This is based on the fact that the number of stores has not increased.”

Shen Guoqiang didn’t understand, how could this collaboration still be a hit?

It can actually produce such an effect!

As the number of stores increased, the number of cups sold exceeded 3,600, reaching a new high!

The curves of various data are rising every day.

At this moment, he clearly didn't drink a sip of the honey water, but his drunkenness had mostly dissipated!

This middle-aged arrogant man just stared at these pictures, turning them over and over for a long time.

Finally, he took off his reading glasses and said to Shen Minglang, "Go upstairs."

"Dad, is there anything else?" the sunny and cheerful boy wondered.

All the words that Shen Guoqiang wanted to say before now rotted in his stomach, and only turned into one sentence:

“No more.”

A high-end residential area in Shenzhen.

Chen Yue used the "Persistence in Interview" headphones to vent her anger for twenty minutes.

Anyway, reward yourself when you are happy, and vent when you are upset!

A woman should not waste time on herself and should not be hard on herself.

She really couldn't understand why the collaboration between Youcha and "Nirvana in Fire" could become such a hit!

The reputation and ratings of this drama have been rising all the way, and it has somehow made a comeback!

The most important thing is that the fan conversion rate is really high, and many people have become fans of the characters in the drama.

Many of her sisters are watching the show, and some even recommend it to her.

Chen Yue went to Century Plaza today. She saw a large number of customers chose to buy the co-branded packaging. They were holding small paper cards with cartoon stands and clapping at the door!

"What's the point of taking pictures of such a cheap thing? It's only worth a few dollars!" She made a jealous voice in her heart.

What makes her most desperate is that judging from the current trend, the pomelo tea business is likely to get better day by day.

This will make Sister Yue more and more annoyed day by day.

Undoubtedly, she made a fucking fortune buying this [Persistence Visit] headphone model!

The reason is simple, she uses it frequently.

A few days ago, she opened Taobao and saw the store’s new product preheating, and the 2.0 version will be on the shelves in a few days.

Chen Yue decided to buy it without thinking.

This overseas returnee has a very good experience with the products in this store and believes that there must be real technological upgrades.

At this moment, she put the beige [earphone model] deep in the drawer, picked up her phone and saw a new WeChat message.

"Yueyue, look at the link I sent you!" This was a message from her best friend.

Chen Yue clicked on the Weibo link and a look of surprise instantly appeared on her face.

This is a video of a blogger with millions of followers interviewing the founder of Youcha - Cheng Zhu!

You know, although Cheng Zhu has accepted interviews from the media, they were finally published in the form of articles.

This is the first time a video interview has been released!

Chen Yue's heart was immediately filled with endless curiosity.

"I want to see what this guy looks like!"

But after she clicked on the video, her first reaction was disappointment.

The reason is very simple. Cheng Zhu did not show his face. His face was processed in the video and was blocked by a large [Pomelo Tea] pattern.

But even so, just looking at his body shape, he is still quite attractive.

Whether a man is handsome or not sometimes depends on his overall appearance, but often it is the aura that determines his handsomeness.

Although Cheng Zhu's face was covered, his broad shoulders and long legs were obvious when he walked in at the beginning of the video.

Moreover, some men give people a feeling that they walk with the wind, and you will inexplicably feel that they are very handsome when you see them walking.

This has to do with a person's aura, demeanor, etc.

Many tall men have hunchbacks.

Some people may have minor problems such as forward neck.

People like this naturally don't have the feeling of walking with the wind.

But looking at Cheng Zhu, this king is very arrogant from the inside out.

"Her figure looks okay." Chen Yue, who had just felt comfortable, said this in her heart.

And when Cheng Zhuyi started speaking, she thought his voice was quite nice, a slightly low and magnetic voice, but without an excessive subwoofer.

Since this is an interview with a blogger and not a serious mainstream media, the entire interview video will not be so official and serious. On the contrary, it is quite interesting.

Including some of the questions asked by the interviewer, some of them are very gimmicky, and there is a feeling of just watching the fun and not minding the trouble.

During the communication process, he often adds fuel to the fire.

This type of interview actually focuses more on entertainment.

Cheng Zhu also seemed very casual. He was not the kind of person who would hide his edge and would not deliberately conceal his edge.

Otherwise, he wouldn't have been so pretentious on the Internet and got a ticket to rebirth. The boss with a net worth of over 100 million yuan would have to start from scratch again.

In fact, this kind of interview actually provides the interviewer with an opportunity to show off and talk freely.

Chen Yue watched the video and became more and more unhappy.

The interviewer kept mentioning the four words "first in the industry", and this is the fact.

The single-store operating data of Youcha is far better than anyone else in the entire milk tea industry.

Many of Cheng Zhu's answers were full of pretense, and many of his remarks were very pretentious, showing the ambition and huge ambition of a young entrepreneur who has no idea of ​​restraint.

There was no unnecessary excessive modesty in all his words.

He knew very well that marketing nowadays was all about bragging, so he was going to brag hard and pretend with all his might!

As a friendly competitor, Chen Yue naturally felt unhappy when hearing this.

"Down! Down! Down!!!"

But what Chen Yue least expected was the following conversation involving her.

The interviewer said, "Mr. Cheng, I heard a beautiful lady's comments on the collaboration between Pomelo Tea and Nirvana in Fire a while ago."

"Oh? What did she say?"

"The original words were basically saying that even if a lot of people are optimistic about a big project in the film and television industry, there is still a high risk of failure. Your behavior of making random bets is irresponsible to the company."

In the video, Cheng Zhu was listening normally, but after hearing the last part, he leaned back in his chair, looking like he couldn't listen any more, and then he said with great dissatisfaction:

"Where did this crazy woman come from?"

(ps: I am counting down my biological clock, please update it soon, please give me a monthly ticket!)

(End of this chapter)