Chapter 475: Is this all your sincerity?

Three days passed in a flash.

The bayberry series of pomelo tea sells very well, among which the best-selling ones are the smoothie version [Searching for Plum Blossoms in the Snow] and the regular fruit tea [Looking at Plum Blossoms to Quench Thirst].

The price of the small cartoon character stand combining Mei Changsu and Lin Shu in the secondary market has stabilized at more than ten yuan, and some can even reach twenty or thirty yuan!

There's no way, the queue for buying a cup of milk tea is too long.

For some people, their time is valuable and they don't care about such a small amount of money.

Therefore, Cheng Zhu was so mean as to make a so-called "lucky version". The cartoon character stand will be more exquisite, with different costumes, and the ratio will be controlled at 100:1.

This kind of [lucky model] has been sold at a sky-high price in the secondary market, but the price fluctuates greatly and is not stable.

This type of operation is really just a complete fucking harvest in the fan circle.

Cheng Zhu knew very well that it was really easy to make money in the fan circle.

Because they are not only willing to spend money, but also like to compare with each other.

After posting their photos online, they gained the envy of others, and this emotional value alone made these wealthy women feel that their investment was worth it.

In his memory of his previous life, Jay Chou once gave a Dior jacket he was wearing to his fans during a concert. Someone expressed his willingness to buy the jacket for 2 million!

So horrible, so horrible!

For many drama fans, both Mei Changsu and Lin Shu are the white moonlight in their hearts.

But Cheng Zhu grasped this kind of mentality.

"They say Bai Yueguang is invincible."

"But there is someone more invincible than Bai Yueguang."

"That's the dead Bai Yueguang!"

In the afternoon, Zhao Longdu, partner of Shendu Capital, went to World Square to compare the current situations of Youcha and Yuecha.

Compared with the bustling Youcha tea, Yuecha can only be described as a terrible sight.

Zhao Long even went to look for scalpers lurking nearby and told them that he wanted to buy a cup of bayberry fruit tea. As a result, the other party quoted a price of 68 yuan.

This person who is on the rich list certainly doesn't need a few dozen dollars, but he still deliberately bargained: "Will you sell it for 60?"

As a result, the other party immediately revealed an expression of not wanting to buy or not, and acted as if he had no worries about selling the product.

Through this little test, Zhao Long already got the answer in his heart.

The billionaire, worth tens of billions, sighed slightly.

He suddenly realized that he had made a big mistake.

“Investing in Yuecha and Chenyue can’t really be said to be a miscalculation.”

"Compared with other new forces in the milk tea industry, Yuecha, which follows the [milk tea + soft European bread] model, is very competitive, and Chen Yue herself has many qualities worth investing in."

"It's a pity that I underestimated this college student."

I have to say that the identity of a freshman sometimes makes people instinctively underestimate others.

Looking across the country, can we find another Cheng Zhu?

Zhao Long believes that "launching a joint venture can be said to be a sign that young people are smart, have many ideas, and dare to try new things."

“But this wave of collaboration with Nirvana in Fire reveals too many things.”

“Especially the last wave of new products.”

This business tycoon had already seen through the essence of the collaboration.

“Regular collaborations are more about attracting a wave of social media attention.”

“Whether it was Cheng Zhu’s initial collaboration with Momo or Chen Yue’s subsequent collaborations, they were actually all about solving the problem of communication.”

"This is a trend-setting behavior that is expanding the brand's popularity and increasing the brand's playability."

"However, the vast majority of joint marketing cannot solve the problem of product strength."

"The support for the product premium is also slightly insufficient, and it is difficult to achieve the kind of jaw-dropping effect."

"Starbucks sometimes does a lot of product premium, which, in the eyes of the capital market, can indirectly reflect the brand value."

“But this character collaboration of Yuzucha is completely different.”

“No matter whether he is playing the same tricks as the fan circle or not, judging from his series of operations and the layout that keeps advancing, he is definitely more than just a genius with a flash of inspiration!”

“He has strong execution capabilities and outstanding business planning skills.”

"Of course, what has always been most amazing is his marketing ability and his grasp of human nature."

Zhao Long began to feel a little puzzled. Is this really a young man who is not even twenty years old?

Is this really a child from an ordinary family?

You know, with the development of the times, a group of bigwigs in the investment circle have gradually developed their own tacit understanding. They all like to invest in a certain type of project - projects that can bring people [spiritual satisfaction].

[Spiritual satisfaction] These four words will be Zhao Long’s investment focus for the next two years.

“Increased productivity has led to changes in demand.”

"The market for spiritual needs will grow year by year. This is a major trend in the future."

And many of Cheng Zhu's operations were precisely based on these four words!

But in reality, it is quite difficult to make customers feel spiritually satisfied when selling products.

Zhao Long looked at the long queue at the entrance of Youcha and suddenly felt a little annoyed.

“It seems that it would be better to independently support Yuecha and compete for the qualification of the second round of financing of Youcha!”

However, this is not the most important thing.

Zhao Long’s main investment focus now is on the food delivery platform, and Yuecha is just one of the steps.

From 2010 to 2015, no one's attention was focused on food delivery platforms. At that time, group buying dominated the market. The "Thousands of Group Buying Wars" was still talked about by everyone many years later and could be recorded in the history of the Internet.

That was an era of crazy spending, and a large number of netizens got great deals on major group buying platforms.

But now it’s different, the takeaway war has started again!

Each company is competing for high-quality merchant resources.

Rumor has it that a certain food delivery platform even requires its front-line staff to practice fighting. If we can’t win, we’ll fight!

Shenzhen Capital has also joined the "takeout war" and the amount is not low.

And in this environment, what about Cheng Zhu?

So far, his pomelo tea has not cooperated with any food delivery platform.

On the fifth day after the Yangmei series was officially launched, the popularity of this series of fruit tea not only did not decline, but continued to rise due to the fermentation of the entire network!

What really brought it to the peak was a post from the official Weibo account of Nirvana in Fire, which showed off Youcha’s Yangmei series and small peripheral products of the characters.

Some supporting actors in the drama also took the initiative to participate in this wave of popularity after seeing how high it was, and posted photos of their bayberry series of fruit teas to consolidate the popularity and fans they had gained from the drama.

For the leading actors, this kind of thing would not be done.

But for those supporting actors who are not so popular, it’s another matter.

With the support of many parties, pomelo tea stores across the country are selling like crazy!

Currently, there are 58 Youcha stores across the country.

The staffing of each store is several times that of an ordinary milk tea shop.

The average daily coffee output per store has remained between 3,400 and 3,800.

And today it has reached a terrifying 3,873 cups!

Since the Yangmei series has small peripheral products, the price of the co-branded version will be 5 yuan more expensive, which also raises the average unit price directly to 37 yuan.

Cheng Zhu took a look at the single-day turnover of 8,311,458 yuan and a smile of great satisfaction appeared on his face.

"It will be so easy to achieve a turnover of over 200 million this month!" Cheng Zhu thought.

During these few days, he rejected invitations from various food delivery platforms.

Cheng Zhu was not particularly clear about how these platforms obtained his personal contact information.

For example, the second-in-command of Baidu Takeout contacted him personally.

But Cheng Zhu finally refused.

——"I declined."

His statements were consistent: "Right now the store is too busy to handle everything. We are in a state of saturation. We are not considering starting takeout for the time being and will not cooperate with any takeout platform."

Some people would naturally persuade Cheng Zhu, and told him: "Takeout is the trend of the future. In the future, the number of customers who buy food in the store will not be as many as those who order takeout."

Cheng Zhu thought to himself: Should I say it?

He naturally knew that takeout would eventually dominate the world.

To be precise, the milk tea industry will be able to develop better and better in the future. Some brands’ franchise stores can easily reach thousands or even tens of thousands, thanks to the food delivery platform!

Just imagine, how many people would order a cup of milk tea from time to time in the past? Or even a cup of milk tea every day?

There are very few people like this because it is too troublesome.

But as the food delivery platform grows, everything becomes different.

Drinking milk tea has become an extremely convenient thing. Whether you are relaxing or working, just click your hand and it will be delivered directly to your door.

And the most popular online catering brands like Youcha have naturally become a "battlefield".

Cheng Zhu doesn’t really not want to cooperate with any platform.

He was simply waiting for a good price.

What he wants is not simply a merchant settlement and cooperation. Even if he is willing now, he can definitely get the top merchant treatment!

"What I want is deep binding!" This is Cheng Zhu's only plan.

Shen Minglang was present when the second-in-command of Baidu Takeout was rejected. He was listening to Cheng Zhu's phone call.

After the call ended, he was a little stunned.

"Cousin, this shows great sincerity and is a big deal," he said.

Shen Minglang knew that Cheng Zhu would allow Youcha to enter the platform sooner or later, he just kept saying that the time was not right.

With his vision, he felt that now that pomelo tea was so popular, it was naturally the best time to get the best benefits and the highest treatment!

As a result, Cheng Zhu said, "Just calling me, is that considered sincerity?"

Shen Minglang had been numbed by his aura.

Shen Minglang has become accustomed to his arrogant attitude in daily life.

"So what does it mean to be sincere?" he asked sincerely.

Cheng Zhu looked at his future brother-in-law and did not answer directly. Instead, he asked, "Don't you find it strange? The middle managers from other platforms who approached me would persuade me earnestly for a long time and talk about the future of food delivery, but this second-in-command didn't say a word."

"Ah? I wouldn't have noticed if you hadn't told me." Shen Minglang was shocked: "Why?"

"Because he is different from these middle-level managers, he can see what I am thinking. He calls me just to express his attitude and go through the motions," said Cheng Zhu.

Shen Minglang asked again: "Ah?"

Seeing how disappointing he was, Cheng Zhu thought that if Ning Ning was there, she would have probably figured it out.

He stretched out his right hand, rubbed his fingers gently, and said, "This is what I want."

"Money?" Shen Minglang understood the meaning of his gesture.

Cheng Zhu's next words made Shen Minglang gasp.

"Yes! It's money! I want the capital behind the food delivery platform to compete for our second round of financing for Youcha!"

(ps: First update, please vote.)

(End of this chapter)