Chapter 606: Scandal Deepens

Some videos have the ability to become popular overnight.

Especially videos with a strong social nature.

At eight o'clock in the evening, this video about the Miduan takeaway rider had already topped the trending search list.

At nine o'clock in the evening, two derivative entries also made it into the top ten of the hot search list.

One of them is: let the delivery guy throw away the garbage.

This made Zhang Xuhao admire his military advisor even more.

Because from the perspective of MiTuan’s opponents, they definitely hope that the nature of MiTuan’s riders is as bad as possible!

With the addition of the premise of throwing away garbage, it seems that there is a reason for everything.

It makes the whole scandal seem not so ugly.

However, from a marketing perspective, it is completely different.

The more topics and gimmicks there are, the better, and the more complex the ingredients, the better!

Social platforms like Weibo are full of arguments and fights.

And there are all kinds of people with complex compositions, as well as marketing accounts.

If it is just a video of a purely vile nature, although it will be shocking at first, the popularity index will ultimately be lower.

Moreover, if there are no derivative topics, then there will be fewer entries that can become hot searches.

The current situation is different. Who knows, there will be many experts and scholars coming out.

This group of idiots who have no problem talking without any hesitation will talk and comment on the world in all kinds of weird and out-of-touch ways.

Then, I was scolded by netizens~

Cheng Zhu could imagine how big a fuss this matter would become in the next few days!

The mastermind behind the scenes is quietly observing everything, ready to strike at any time!

As the video of the MiTuan rider quickly went viral, countless netizens felt disgusted.

"You're crazy! It makes me want to vomit!"

"Shit, there's a hole in his sock!"

"Are you crazy? I feel like I have athlete's foot just by looking at it!"

"That's sweat. I see my socks are a little wet."

"I can smell that rotten smell through the screen!"

Many people said that they felt nauseous after watching it, and felt that the dinner in their stomachs began to rise.

Many people never thought that there would be a delivery rider with such malicious intent that he would actually open a customer's meal and then step on her lunch box twice, staining it with his own athlete's foot and sweat.

Moreover, sometimes the most terrifying thing about this kind of thing is just four words - it’s terrifying when you think about it!

After watching the video, many people began to wonder whether their takeaway food is really clean.

In fact, many takeouts are not clean from the source!

damn it!

However, the problem in the video lies in the delivery process.

“Will I also be fucked by a rider?”

"Fuck, I just had an argument with the rider this afternoon and gave him a bad review."

"You're crazy! You're so nervous!"

"Damn it, some people are just psychopaths. They just like to take revenge on society. There's nothing you can do when you meet them!"

Of course, there are also people who stand on the side of the riders.

"This woman is quite mean. She is just a food delivery girl. She should just deliver food to your door. Why should she help you take out the trash?"

"It's so funny. If you're lazy, just hire a nanny. If you're poor, you'll have a lot of trouble!"

"The delivery guys are working hard too, why should we increase their workload?"

"I think this woman must have a bad attitude, otherwise she wouldn't be so disgusting."

Once this kind of remarks are made, there will definitely be a lot of discussion in the comment section.

There will not be a unanimous opinion.

"Just for such a small matter, you have to do such low-quality behavior?"

"If you don't want to throw away the garbage, you don't have to. Just refuse it."

"It's so funny. If you refuse, you will get a bad review and warning! How do I refuse?"

"Yes, yes, it turns out that stepping on the rice with your feet is the right thing to do."

"Isn't it hard for the delivery guy?"

“Who doesn’t work hard?”

"Alas, in fact, the collapse of adults only takes a moment."

"You were paralyzed for a moment. When he was mixing the rice with his toes, he was smiling brightly."

Cheng Zhu flipped through the replies in the comment section and sometimes found them quite interesting and almost laughed out loud.

Everyone has different positions, holds his own opinions, and argues endlessly.

Just under this one video, the number of comments exceeded 100,000 in a short time!

This must be fueled by the marketing department of Ele.me.

In fact, even on [Youqu], this video has topped the list of most popular posts, with many people posting it and arguing in the comment section.

Once the popularity soars, various marketing accounts will spontaneously come out to take advantage of the popularity.

Marketing accounts definitely have no conscience and no stance.

The reason is simple, this is their job and this is how they make money.

Therefore, the entry points for various marketing accounts to take advantage of the popularity are different.

In short, they will find an angle that they think is suitable for attracting traffic, and then let the incident ferment further.

After seeing this, Cheng Zhu felt that the fire was not burning hot enough.

So, the dog man clicked on Mi Tuan’s official Weibo.

Sure enough, there are already more than a thousand comments under the latest Weibo post from the official account, all talking about this incident.

There is no way, Mi Tuan’s yellow uniform is too conspicuous. You can tell at a glance in the video that it is Mi Tuan’s rider.

"Rice ball! Give me an explanation!"

“What to do with this rider?”

"Who the hell dares to eat takeout without worrying about it?"

"This matter must be dealt with seriously."

After Cheng Zhu took a look, he called Zhang Xuhao immediately.

Sometimes in business wars, you have to be flexible.

"Over at the MiTuan official Weibo account, ask the marketing department to lead the trend and get the comments section heated up. It would be best if they could create some memes."

"For example: rice balls. I didn't expect you to send this kind of rice."

"Rice ball, use your feet to make it."

"Then, create a hot search with terms like [Mi Tuan Comments Section] or [Mi Tuan Comments Section collapsed]."

"This can further emphasize that this scandal is about Mi Tuan, further deepen the public's understanding and let everyone know that this is a Mi Tuan rider."

Zhang Xuhao heard this and immediately agreed: "Okay."

This is a war without gunpowder.

The first shot has been fired.

Next, bullet after bullet will never stop!

On the other hand, Wang Xin felt that he was starting to lose his hair again.

This incident was so serious that even the boss of Mi Tuan was alarmed at the first moment.

The situation has gotten so bad that the people below can no longer handle it.

This requires a crisis public relations!

Moreover, it is difficult to solve it beautifully!

This immediately led to a meeting within the Mi Tuan, and everyone began to frantically discuss countermeasures.

However, things like crisis public relations can sometimes be outrageous.

Some crisis public relations are truly god-level.

Some crisis public relations can make the situation even worse if you’re not careful!

Interestingly, the latter may be more than the former.

The public relations department of Mi Tuan never imagined that this video would suddenly go viral on the Internet.

The reason is very simple: we have done crisis public relations for this video!

When it was fermenting on a small scale before, we tried to cut off the heat!

"This fucking video is from two months ago. It was from the summer, and now it's fucking fall!" The head of the public relations department was speechless.

If it is said that this matter was his dereliction of duty, then he has nothing to say.

But the problem is, I have already handled it beautifully.

The experienced person in charge immediately smelled something unusual.

In fact, Wang Xin also smelled it.

That smells of conspiracy!

"Things are escalating too quickly!"

“And the popularity is rising too fast!”

"Under normal circumstances, we have connected with so many platforms and have cooperated with so many platforms, so this kind of emergency will definitely not happen."

Are you kidding? These social platforms make a lot of money from us every year, right?

This made Wang Xin grit his teeth.

If you think about it carefully, the person most likely to do this is definitely your rival - Are You Hungry?

However, as of now, this matter cannot be 100% certain.

"Forget it, now is not the time to think about this." Lao Wang took a deep breath and warned himself in his heart.

"The most important thing now is to solve problems when they arise!"

"As for the source of the problem, we will have to delve deeper into it later."

He knew very well that if this matter could not be suppressed and the harm could not be minimized, it would have a huge impact on Mi Tuan!

However, crisis public relations is not what Lao Wang is good at.

He is actually a very shady person in business wars.

He is very good at plotting against people.

But he is not good at knowing how to deal with being tricked.

Wang Xinyan didn't stop smoking the whole night.

He himself couldn't help but open Weibo several times to check the public opinion on the Internet.

Well, it's getting worse.

There is no other way, food is the most important thing for people!

If MiTuan had really developed to a near-monopoly position as it did later and become the most powerful unicorn company in the O2O field, then many scandals would not have been exposed!

Many events will be suppressed.

But now, after all, the two companies are still fighting for the top of the Forbidden City.

The situation would definitely be different.

Wang Xin was still a little confused at this moment.

What he was thinking was: "If it was really Zhang Xuhao who did it, how dare he do that!"

We in Mi Tuan have such a bad thing. Don’t you have the same problem if you are hungry?

Who is nobler? The quality of the riders on your side is higher, right?

Bullshit!

By resorting to such despicable tactics, aren't you afraid that everyone will be destroyed and sink together?

Wang Xin was smoking while browsing on his phone.

As a result, a trending search came into his sight, causing his eyelids to twitch wildly.

The entry reads: [Safe takeout of pomelo tea].

Damn it, why is there still this matter of Cheng Zhu!

Wang Xin clicked on it and saw that it was Youcha’s official Weibo account that was responding to fans.

As he read the content of this Weibo post, his lips holding the cigarette couldn't help but twitch slightly.

Obviously, this text is definitely more harmful to your liver than cigarettes.

"Yuzu Tea has been insisting on using seals since it started its takeaway service. Every takeaway order from any store will be sealed to ensure that it will not be opened."

“Yuzu Tea is the first and only milk tea brand in China to use comprehensive seals, striving to safeguard the food safety of all customers.”

"Everyone is welcome to supervise."

(ps: Ask for monthly tickets at the end of the month.)

(End of this chapter)