Chapter 653: Secret Photography Exposed! (Seeking monthly tickets)

"I owe Stephen Chow a movie ticket" is an old internet meme.

The reason is simple. For many people born in the 1990s, they grew up watching Stephen Chow’s movies.

However, when Stephen Chow was at his peak, these people were still children.

In other words, this group of people may have hardly ever gone to the cinema to watch his movies, especially those born after 1995.

What you watch online may be pirated.

This is one of the reasons why this statement came about.

Now it is 2016. These children who grew up watching Stephen Chow's comedies already have a certain purchasing power, or in other words, have become the mainstream group watching movies in theaters.

This is actually quite scary!

It is for this reason that Cheng Zhu made such a marketing suggestion when he was meeting with the film company.

In his previous life, he knew how scary this wave of marketing was.

It even caused a decline in movie box office!

However, natural fermentation is definitely too slow, and it needs to be fueled!

With his help, a grand marketing campaign began.

Shen Qingning often saw this sentence in her circle of friends these days, and she didn't expect that this trend was actually pushed by Cheng Zhu behind the scenes!

“But this kind of marketing method may backfire in the future.” Shen Qingning lowered his head and pondered for a while before speaking.

Upon hearing this, Cheng Zhu looked at her with admiration and said, "Very good, you have begun to think deeply."

Many people have limited thinking patterns. At the beginning, they will only think about "whether it is feasible" and will not think deeply about the "future disadvantages."

This seems to be a very simple truth, but in reality not many people can do it.

Cheng Zhu continued: "In fact, this kind of marketing method is to create a god?"

Yes, that’s right, it’s about creating a god! The god of comedy!

“But if one of his future movies fails in reputation, then the backlash of this wave of marketing will occur,” he said.

Shen Qingning nodded, indicating that she thought so too.

She asked: "So you are telling me this because you are planning to deploy something later?"

"Of course, we have to cooperate with the film company, and I provided a marketing strategy, so the film company should give me some feedback, right?" Cheng Zhu smiled.

"How can we cooperate?" Ningning asked.

"We are currently holding a movie ticket lottery on our official WeChat account, with 100 tickets given out every day," said Cheng Zhu.

"Yeah." Shen Qingning nodded.

"I think we should continue with the lottery, but we need to make some changes, for example, change the text to: Yucha will help return XX tickets." Cheng Zhu said.

"Besides that, what do you think would be a better way to proceed?" He was quite patient and persuasive.

The second-in-command of Yuzucha has become somewhat accustomed to this pattern.

But in fact, no matter whether men or women, they all have a natural tendency to admire the strong.

This is a bit like cultivating your communication. In fact, the distinction between [up] and [down] is very clear.

Shen Qingning now thought for more than ten seconds as if he was doing a question.

Then, he took the lead in pointing out one point.

"100 tickets are too few, meaningless, and a bit mediocre."

Cheng Zhu smiled and nodded, and asked, "What do you think is the minimum amount?"

"Starting from 1,000." Shen Qingning replied.

"Well, how many days will this lottery last?" he asked again.

“It can continue to ferment for about a week.” Shen Qingning was quite proud.

Cheng Zhu raised his finger and shook it gently to indicate that this would not work.

"Just draw 10,000 tickets for only 24 hours. There's no point in doing it for a week. We should make the event as sensational as possible within the limited time!" he said.

"When the time comes, I will ask the film company to cooperate with me, and it will definitely become a hot topic on Weibo." Cheng Zhu said.

Shen Qingning frowned and thought for a while, but had to admit that the other party's arrangement would eventually have a better effect.

After they discussed the details, Cheng Zhu said, "Okay, let's do this for now."

This made Ningning stunned for a moment.

"You said you wanted to have a small meeting, and that's all you're going to talk about?" She frowned slightly, subconsciously pursed her lips, and stared at Cheng Zhu with her beautiful eyes.

This is not a big deal, we can just communicate over the phone.

There is no need to watch a movie together and then have a meeting in the car.

This made her start to have wild thoughts again, and her mood became complicated again.

Shen Qingning observed Cheng Zhu's facial expressions, wanting to see through his heart.

"Yes." The dog man met her gaze and admitted it openly, and asked: "Is there a problem?"

Shen Qingning turned her head away and stopped looking at him, feeling confused.

She really wanted to say something.

But she had been with Cheng Zhu for so long and knew how mean this man was.

Don’t wait until the time comes and say directly: You are just being sentimental!

The cold girl started the car and looked towards her home.

Because Cheng Zhu's car was still parked in her basement.

Along the way, the two were silent again, with only the singing flowing in the car.

I have to say that the sound effect of Land Rover is actually very good. The British treasure that comes with the Range Rover is really enjoyable to listen to music.

It’s just that whenever Jay Chou’s songs are randomly played, Shen Qingning will switch them off immediately.

As the car entered the community basement, she played another song, "Trajectory", by Jay Chou.

Cheng Zhu then spoke up: "Do you hate Jay Chou's songs so much now?"

The cold girl didn't reply, but responded with action.

Because the next song played randomly was "Back to the Past" by Jay Chou, and she stopped singing after listening to the three-second prelude.

Cheng Zhu turned his head and looked at her, but she still said nothing.

"Sometimes I really feel like you are a mute." He said in a deep voice, then opened the car door, sat back in his car and started calling for a designated driver.

Shen Qingning was left alone in the car, with her head slightly lowered, as if she was looking at the steering wheel, but her eyes were actually a little out of focus.

In fact, a long time has passed, but sometimes she still behaves very deliberate in front of Cheng Zhu.

Deliberately keep your distance, deliberately avoid suspicion, and deliberately avoid all topics related to the past.

But this deliberateness actually represents something.

What made her feel worst was that after she really relaxed and watched the movie today, she really enjoyed the second half.

This night, Shen Qingning was distracted frequently.

But early the next morning, she deployed the marketing plan very efficiently.

The Weibo post about the draw of 10,000 movie tickets was quickly released by the official Weibo account of [Yuzucha].

The lottery mode is the same as the general lottery routine on Weibo, that is, just like + forward to participate in the lottery.

With a total of 10,000 movie tickets, it feels like the chances of winning are very high!

In a short while, it didn’t take long before the number of reposts and likes exceeded ten thousand, and then continued to soar rapidly!

These days, Weibo raffles are still very popular, and it is normal for some raffles to be forwarded over a million times.

Later, Weibo simply developed its own official lottery system that can conduct lotteries directly to ensure fairness.

This event organized by Youcha has undoubtedly added fuel to the fire of "I owe Stephen Chow a movie ticket"!

The popularity of this trend is still rising rapidly!

“We will pay back 10,000 tickets for everyone!”

These words seem quite domineering!

Cheng Zhu contacted the film company of "The Mermaid" as soon as possible.

Recently, their marketing offensive has been very aggressive, and they have been posting celebratory posters on Weibo non-stop.

Whenever the box office breaks a certain number, a poster will be released.

As the movie's box office soared, the attention it received naturally also increased.

Many people think that it is very likely to break the 2.4 billion box office record of "Monster Hunt"!

To some extent, Cheng Zhu's current behavior is actually a bit like riding on the popularity of "The Mermaid".

Okay, I'm just rubbing!

"If nothing unexpected happens, many people will follow suit and use our model to catch the attention of the public." Cheng Zhu thought to himself. He felt that all this was foreseeable.

But it doesn't matter.

Only he can get the official interaction of "The Mermaid". This is the agreement they made in the past few days!

In the afternoon, the official Weibo account of "The Mermaid" liked and reposted Yucha's Weibo post.

And when forwarding the message, he added a caption, saying that he was willing to provide each of the 10,000 lucky users with a Yuzu tea milk tea coupon!

Of course, this milk tea voucher was definitely not purchased by the film company itself, but was actually provided by Cheng Zhu.

This is just to let them cooperate in acting out such a drama, and everyone will raise the popularity together and rush to the hot search list together!

Shen Qingning looked at the rising popularity and admired Cheng Zhu more and more.

"I really still have a lot to learn from him in marketing," she thought to herself.

Ten thousand movie tickets plus ten thousand milk tea coupons actually only amount to a few hundred thousand yuan in total.

But the advertising effect and popularity index that these hundreds of thousands of dollars can bring are quite explosive!

A group of friendly competitors in the milk tea industry felt their scalps tingling when they saw Cheng Zhu doing something here!

"Fuck! How come he can also benefit from the popularity of "The Mermaid" and Stephen Chow?"

"Why? The official Weibo account of The Mermaid is offering 10,000 milk tea coupons to build momentum for the film?"

Chen Yue had a keen sense of smell: "I feel like this is a collaboration, a hype! I guess the milk tea coupons were provided by Cheng Zhu himself."

But what she doesn't understand is that "The Mermaid" is currently at its peak and is the biggest hit during the Spring Festival. The popularity of it is already quite explosive, so why would it be willing to cooperate with Yuzucha in the hype?

You know, although Youcha advertised in the movie, it didn't pay the most in sponsorship. It was even considered low and was just a small sponsor.

Sister Yue couldn't understand: "Why would you be willing to give him such overwhelming wealth?"

This man always comes up with something brilliant in unexpected situations!

A group of friendly competitors watched helplessly as entries related to pomelo tea rushed into the top ten of Weibo’s hot search list!

You know, it's the Chinese New Year period now, and many people are extremely idle.

During this period, traffic on social platforms like Weibo is still quite explosive, and is higher than in the past.

And the entry [Mermaid Pomelo Tea] is even more likely to become the most popular!

Chen Yue was completely numb, and her admiration for Cheng Zhu instantly became higher than ever.

She began to look forward to the New Force Milk Tea Exchange Conference after the New Year, and secretly hoped that Cheng Zhu could come in person and participate.

"Hundreds of thousands of dollars to create such a big commotion!"

"What is the king of marketing? This is the undisputed king of marketing!"

"Those people who are engaged in marketing in our company should be dragged out and buried alive!" The crazy woman thought to herself.

——Comparing goods will lead to throwing them away; comparing people will lead to death!

By night, he really won the first place.

The number of reposts and likes for that Weibo post exceeded one million before nightfall, which is quite terrifying!

For a while, it could be said that it was at the top of the list!

Cheng Zhu: "Who else?"

However, at eight o'clock in the evening, an unexpected situation occurred that he had not expected.

Moreover, on the hot search list, there is a trend that it is likely to surpass grapefruit tea.

There are two entries that have not appeared on the Weibo hot search list for a long time. After 8 o'clock, they quickly climbed the list!

They are: [Cheng Zhu Chen Qing Ning] and [Qing Mei Zhu Ma].

Those secretly taken photos in the cinema were exposed on the entire Internet tonight!

(ps: It’s the middle of the month, and some readers seem to automatically receive a monthly ticket? Please give me a monthly ticket!)

(End of this chapter)