Zhao Qing: I hate it!

The comedy show sponsored by his [Paipai] was a flop.

Even if the program is well-matched with the positioning and attributes of [Paipai], it will be useless if the broadcast effect is rubbish!

On the other hand, the popularity of "Mars Intelligence Agency" seems to have exploded!

It just started airing tonight and the response has been exceptionally enthusiastic.

Many netizens felt the charm of the super online variety show for the first time!

"Hahaha, I laughed to death, from beginning to end!"

“It does feel different from the variety shows that are broadcast on TV.”

"It feels like the scale is going to be bigger, and people are more willing to make jokes."

"Hahaha, I feel like I'm looking at a room full of psychos!"

Before, when the news of the investment promotion was just released, Zhao Qing thought Cheng Zhu was really crazy.

"With this kind of money, he can sponsor a hit variety show that's broadcast on TV!"

"Of course, shows like Running Man and Go Fighting are definitely not good enough, but shows that are a little bit worse will definitely work!"

"Moreover, this kind of online variety show has less broadcast volume than TV stations, so the target audience is naturally limited!"

"Hahaha!"

Zhao Qing suddenly felt that although young people like Cheng Zhu had many ideas and loved to try new things, they also had good and bad sides.

Why are you wasting money when you have the safest choice?

"The total investment amount is 150 million, and he ranks first among all the sponsors. How much did it cost?"

Even if you raise $100 million in the first round of financing, you can't squander it like this.

"What a waste! Such a waste!"

It turns out that he is still too young. He doesn't know how to manage the household.

However, when Shang Qi watched the main episode of "Mars Intelligence Agency", he was completely confused.

I know from the beginning that online variety shows have been praising their sponsors quite a lot!

I remember Cheng Zhu was very popular. In the first season, the sponsor was [Qingyang].

The opening credits weren't the kind where sponsors called to ask the program team to make various changes or put up a small logo.

They even told Wang Han to wash his hair with Clear shampoo before leaving the stage during the first phone call!

At this point, it is just a regression and a similar replica.

The kind of sponsor promotion that was considered outdated a few years ago was considered quite trendy in that era and was popular with the audience.

More importantly, it will refresh the cognition of a number of sponsors!

To put it more complicatedly, variety shows like these that go beyond the stars are all rather "pretentious".

Even if they do advertise, it would be rather awkward, and sometimes even make the advertisement seem more official than it actually is.

The program crew needs the money and wants to make that money, but they still keep a relatively low profile.

That may have nothing to do with some requirements and systems.

But it’s still the same sentence, the online variety show is the same!

Shang Qi looked at the welfare and the interesting arrangement, and his scalp tingled!

In contrast, when I sponsored this comedy show myself, all I got was a very stiff ad from the host:

"Use [Pat] to pat him in disgust."

That's not going to be very impressive.

[Youqu] It’s completely the same over there.

This tiny logo cannot be described as dominating the screen at all!

In Riga, there are also actors such as Zhou Jie who step out to cooperate in the performance, which is equivalent to a comedy plot.

Shang Qi was completely confused: "How can you play like that?"

I just watched online variety shows afterwards.

That is a very controlled mentality.

Because even in the entertainment industry, online variety shows, online dramas, online literature, etc. are at the top of the contempt chain.

What surprised me was that: "The publicity scale of the online variety show was so small!"

How the hell can I play like that?!

Shang Qi just felt dizzy!

I suddenly realized: "The effect of my opening credits alone may be weaker than your entire season's promotion!"

The memory point is too weak and the treatment is too bad!

Once I was hooked, when I opened "Mars Intelligence Agency", I really felt that Cheng Zhu had turned into a little idiot that time.

The reason is very surprising, the duration of one episode is only about 70 minutes!

The length of time alone is a disadvantage.

That kind of show is only one eighth or even one seventh of the length of other variety shows!

In addition to the unlimited duration, the advertising time given to sponsors will also be shortened.

Another thing is that outside the main film, the sponsor will put a large logo in an area such as the upper left corner.

If the duration is definitely short, then the time the logo appears is also short?

"Considering the length, the total investment of that online variety show can reach 150 million, which is actually less than variety shows of the same level as "Running Girl"! After all, it is too short!" Shang Qi thought.

However, compared with the unique advantages of online variety shows, all those disadvantages seem to have become things that cannot be ignored.

Shang Qi was beyond his expectations: "That variety show must have been a big hit, the publicity effect will be amazing!"

In fact, Cheng Zhu really cares about whether the show is broadcasted on satellite TV or not. It doesn't matter whether the TV station broadcasts it or not.

"The mainstream audience of online variety shows are young people." Cheng Zhu thought.

"Youqu is also positioned for young people and is a trendy app."

"That way, it's not a perfect fit!"

That made Yang Yue stop her little alarm bells.

As for [Block Hand], it is still the same as before, just as Buddhist and stingy as ever.

No matter how our competitors spend a small amount of money on publicity, we don't spend a penny on publicity anyway.

How could the throne of the industry's top brother be shaken so easily?

There is a way, there are too few to be far ahead!

Not long before "Mars Intelligence Agency" was broadcast, another online variety show "Star Little Detective" was also broadcast.

The two online variety shows are broadcast on the same platform, which will also lead to some differences in users.

Furthermore, if their types are completely the same, there will be differences.

But there is one thing in common, this is not just the mainstream audience, all of them are young people!

With the broadcast of the two variety shows, the number of uploads of [Chouqu] has visibly increased.

Cheng Zhu was confused in his mind, the effect that Xiaoleng variety show could bring would be quite amazing.

"In your impression, when [TikTok] started its hot start in 2017 and invested a small amount of money, the smallest expense at the time was not the title sponsorship of "There is No Hip-Hop in China".

"With the popular show in 2017, Douyin's statistics have exploded!"

“Next year I hope to get noticed by the young master and be on that variety show.” Cheng Zhu thought.

As far as I can remember, that variety show was not well received by the public once it ended.

This top star who came to retreat and step on the sewing machine once said several times that if I were not there, the show would definitely exist.

You know what, that's indeed the truth.

Without my participation, the show would not really be successful, but even attracting investment would be a problem.

But from Cheng Zhu's perspective, that means... the operating space is relatively small!

It was completely delayed again!

Tik Tok didn’t actually bet on a great prize back then.

An online variety show that was viewed as bad by some people in the industry exploded in 2017!

Now, with the support of two online variety shows and the app being pre-installed on mobile phones, the daily download volume of [Youqu] has exceeded the 400,000 mark several times.

Now, on weekends, the daily upload volume is basically stable at 300,000-320,000!

That number is extremely terrifying, and it can't even be described as scary!

“Although it is comparable to TikTok’s peak in 2017, the difference is still 100,000 fewer.”

"But we also need to consider the background of the times."

Cheng Zhu was confused, the difference between 2016 and 2017 was quite small.

First of all, the full 4G era has not yet begun.

Moreover, the penetration rate of smartphones will be very different. In 2017, the penetration rate of smartphones will be slightly lower than that in 2016.

"To have achieved that result in such a limited environment, you cannot give yourself a perfect score." I am quite content with that.

It is possible to surpass the myth created by Tik Tok in 2017 at this stage, even if I am a reborn person!

In reality, the number of daily uploads on weekends remains stable at around 800,000, which is already an appalling number.

Although the data from Monday to Saturday is slightly worse, it is still impressive.

That means it is very likely that it will catch up with the lead of [PaiPai] in just two months!

Today’s short video leader [Kuai Shou] is still a giant that is far ahead.

But it is highly unlikely that the seventh place in the industry will change hands in the second half of 2016!

Everything happened so suddenly that many short video companies didn't even have time to react.

The pressure on Yang Yue and Shang Qi was very small, but they could find any way to break the impasse in a short period of time.

Who would have thought that the older man could overthrow all of Xiaojia's efforts over the past few years with just two moves!

They only made two small moves and they became a big hit in the industry!

That made Zhao Qing and Shang Qi stop blaming each other.

Zhao Qing despised Shang Qi's personal ability in his heart, and felt that as both were founders, there was too little gap between Cheng Zhu and me!

Shang Qi disdains Zhao Qing's resources and energy.

“Shunwei Capital and Mr. Lei provided such little help to this big guy, and then look at him!”

In addition, they had offended their younger cousins ​​one after another, which made the internal rift even smaller.

The development of a company may not always be smooth sailing, but it will always encounter some thorny problems.

[Youqu] has lost its momentum to take off now, but it will still encounter many troubles in the future.

As the user base gets smaller and smaller, there will inevitably be some potential problems that will gradually decrease.

Some voices that have attracted so much attention will become smaller and smaller.

"That app is bad for my mom and uses up her data!"

"Don't underestimate the short videos, but the data usage is actually similar to watching movies on your phone."

"Damn it, you just swiped and it stopped, and then when you received the reminder of the traffic text message, you were numb!"

"It's very annoying. I feel like the traffic has dropped without my knowledge!"

That's where a few users get mad.

The reasons are complicated, short video...it's too short!

When he finished brushing, he took it seriously in his heart.

So how much data can be used for something that takes only a few seconds?

It's like when he spends a lot of money, what he thinks in his heart is: I don't have money, but I care!

But the problem is that a lot of accumulation makes a little, and a pile of sand makes a tower!

The "addiction" level of [Youqu] is indeed low, and few people stop playing it after just one watch.

A few short videos do have at least some traffic, but is it certain that there are hundreds of them?

When he watches a movie, he would be intimidated if he saw that it was one or even two hours long. If there is WiFi, he would choose to watch it because he knows that it will consume a lot of data.

But Youqu occupies his fragmented time, and each short video is so short, but looking at the whole month, the time he spends on Youqu is definitely more than watching a few movies!

That would result in a small amount of mobile data being consumed unexpectedly or consciously!

What’s even more fatal is that mobile data is ridiculously expensive at this stage, more expensive than my mother’s!

In special circumstances, the family will only use the traffic within the package.

The excess part is really what you eat and consume.

Some students with relatively low living expenses will feel that the excess amount is beyond their means, not to mention special students.

When it comes to money, if an older person suffers a loss, he or she will be scolded offline, which is inevitable.

As such voices became less and less, [Youqu] was given a bad name by a few people!

-Traffic assassin!

(ps: Ask for monthly tickets at the end of the month!)