Zhao Qing: "No! Has he commercialized it now?"

[Paipai] headquarters, founder Zhao Qing felt that all this was a bit incredible. He only cooperated with YSL on a GG, the GG commercial model of Youqu

The formula exploded directly!

For the sake of user experience, Youqu will not push too many GG content. Therefore, now a lot of merchants have to line up with money. This kind of grand occasion is extremely rare in the short video industry. Or in other words, it is the only one!

After hearing some rumors, he immediately invited Shang Qi to his office.

Shang Qi walked in with Wen Ting, looking extremely unhappy. As soon as he sat down, he got straight to the point.

"It's a problem! I think the numbers and valuation of Youqu's next round of financing will be scary!"

From the perspective of capital, when you are initially given financing, they invest money in you so that you can open up the market and develop.

To put it simply, what everyone is asking for are four words: a promising future!

Many large companies are losing money every year, but investors are still willing to invest in them.

The previous Yutuan war and the subsequent takeout war have proved this point.

But if you have already started to develop stably, figured out a mature business model, and achieved profitability during the rapid development... then you will really set off the capital market!

Of course, given the current rate at which Youqu is burning money, it is unrealistic to rely solely on GG to achieve profitability.

What's more, Cheng Zhu is now very careful about his reputation and attaches great importance to user experience, so he will not allow GG to flood the screen on a large scale.

But at least we are no longer crossing the river by feeling the stones, we have already embarked on a path of GG distribution automation!

On the other hand, Paipai is still in distress!

Shang Qi looked at Zhao Qing with a lot of disdain in his heart, and sighed: "Cheng Zhu is really a business genius."

"If he hadn't personally handled the GG launch this time and achieved the effect of going viral online, Youqu's commercialization path wouldn't have been so smooth, at least it wouldn't have exploded right from the start!"

Zhao Qing was furious when he heard this, and he gnashed his teeth in hatred. But he could do nothing about it.

[PaPaPa] They are now focused on regaining the lost market share, and for the time being they are not qualified to think about how to advance commercialization.

The comedy variety show that was invested and sponsored was basically declared a flop. Its popularity was not even half of "Happy Comedians" and its traffic-generating effect was terrible.

What's more fatal is that [PaiPai] has always been a funny and humorous platform. On this kind of platform, there will be some restrictions when playing GG.

Your soft advertisements should also follow this approach and be inserted into some spoof videos.

Of course, if you can really do it well, it will definitely be outstanding. But wouldn’t it be too many rules and regulations?

In contrast, Youqu takes the young and trendy route.

"It's such a headache!" Zhao Qing sat on the sofa and rubbed his temples. Shang looked at him and said in his heart: "Headache? Ha! It's not your turn to have a headache!" You are being pressed to the ground and rubbed in all directions by Cheng Zhu, why are you having a headache?

Don't treat him as an imaginary enemy, just do your job at hand honestly!

At present, Paipai has lost its competitiveness in all aspects. The throne of the industry's second brother is no longer qualified for Jingjian!

It would be a blessing if we can maintain our third place in the industry and prevent our market share from being eaten away too much!

"The real headache is the [Block Hand]!" Shang Qi narrowed his eyes and said in his heart. ...

BlockHand headquarters, CEO office.

No matter how Buddhist Su Hua and Chen Yixiao are, they must have been interested in the recent business of Youqu.

I have heard about the industrialization process.

There's nothing we can do, this commotion is just too big!

The series of GGs produced by Cheng Zhu himself was a big hit on the entire Internet.

I wouldn’t say that the three words “new male homosexuality” are known to everyone recently, but they have definitely become something that can be written into the year-end summary of famous memes in 2016.

As for the GG mode, [Block Hand] must have been working on it a long time ago. In fact, it has been very successful for a long time.

This is also one of the main sources of income for [Block Hand]

But what made Su Hua and Chen Yixiao speechless was that their previous journey was very bumpy.

"Our commercialization process was not as smooth as his," Su Hua sighed.

Chen Yixiao nodded, and said in a final sentence: "The bitterness in it is not worth telling to outsiders.

Speaking of which, since the rise of [Block Hand], this is the first time they have been a little wary of a friendly competitor!

Youqu has done really well in all aspects. Its development speed is also really too fast.

"Why do I feel like he has completed all the journey we took in the previous two years in just the past six months?" Su Hua couldn't help but speak out.

"I have the same feeling." Chen Yixiao's expression was somewhat solemn.

The fastest growth period for BlockHand was from June 2015 to February 2016.

In just 8 months, the number of users increased from 100 million to 300 million. But this was due to previous accumulation.

They both agreed that with the help of capital, it would not be difficult to increase the number of users from 100 million to 300 million.

As long as your platform is well built, this is a natural trend. But it is really hard to grow from 0 to 100 million!

Su Hua and Chen Yixiao suffered too many setbacks in this process, and their hearts sank to the bottom several times.

They spent many restless nights together.

On the other hand, Youqu..... is walking so smoothly! And every step is very solid!

Since the number of registered users exceeded 300 million in February this year, Su Hua and Chen Yixiao have become more relaxed than before.

No, no, to use a more popular term, this is called...relaxation! But now, they all have some alarm bells going off!

The two had a brief exchange today and felt that [Kuai Shou] couldn't be as indifferent in the second half of this year as it was in the first half. In terms of marketing... it wouldn't spend a penny.

It still costs some money!

Although everyone has a different positioning, we still need to defend ourselves.

Of course, our focus now is definitely on expanding the live broadcast function. "As long as the live broadcast is established, no matter how much he tries, it will be useless!" Su Hua said

road.

"From the perspective of the GG model, Youqu has a natural advantage due to its powerful [algorithm], so the GG effect will be better."

“But in fact, these domestic platforms, which make money purely through GG, are completely incomparable to those large foreign platforms.” Su Hua had long recognized this point.

In fact, his idea was not wrong.

Like TikTok in 2020, it was already very popular.

The proportion of ByteDance's GG revenue to China's total Internet GG revenue has increased year by year, reaching 36.6% in 2020.

What is the concept?

One company accounts for more than 30%!

But even so, there is still a huge gap between us and Google, Facebook, etc.

Therefore, it is actually quite far-sighted of Su Hua and Chen Yixiao to think about opening up new tracks at this stage.

Chen Yixiao listened to Su Hua's words and nodded in agreement. "It all depends on whether the live broadcasting can be done!" He smiled. Now, the live broadcasting industry is in full bloom.

Several major live streaming platforms in China are doing very well.

Behind these platforms, there are some of the most powerful capitals at the moment. [Block Hand] It is not easy to do this well. "Take it slow, and first train a few top anchors." Su Hua said.

The two of them are well aware of how deep the waters of the live streaming industry are and how complicated the tricks are.

They have actually been discussing this recently and feel that simply relying on the audience to give gifts is not a long-term solution.

"It would be best if we could develop some new models." Chen Yixiao has always thought so.

Recently, the management of [Block Hand] has had several brainstorming sessions, but no better idea has been reached yet.

Su Hua couldn't help but sigh again: "In the final analysis, it is still the short video model. It is too difficult to monetize traffic!"

“If the traffic monetization capability of short videos is strong enough, we don’t need to bother with live streaming.”

Chen Yixiao looked at him and said with a smile: "Don't be so ungrateful after getting an advantage.

“If the potential for monetization of short video traffic is really that huge, Penguin will personally participate. How can we play then?”

[Weishi] Being idle within the company is the best thing for everyone.

Time passed, and in the next month, [Block Hand] began to take action.

[Kuai Shou], which has never spent a penny on marketing expenses, plans to spend 30 million in the next three months!

This number is not too much, but it is not too little either. However, this is a [handful]!

The block hand who was once known for his Buddhist and stingy nature!

Its uncharacteristic behavior has plunged many competitors in the short video industry into despair.

Even Cheng Zhu began to feel a little pressure.

"If it follows the normal timeline, Block Hand would not have reacted so early. By the time Block Hand reacted, Douyin had already successfully stolen the home!" He

Say in your heart.

At that time, the so-called "Kuaishou in the north, Douyin in the south" situation had already formed.

The confrontation between the two took place in 2018.

"By the time Blockbuster made up his mind to strike back, it was already the 19th year, but it was too late." But it's only the fucking 16th year now!

At this stage, shouldn’t they be worried about how to do the live broadcast well?

This made Cheng Zhu realize that the butterfly effect sometimes develops in a good direction, but sometimes not.

"Fortunately, it's only 30 million," he thought.

From this number, we can actually see that Blockhand is just being wary of him, which is a defensive behavior.

"Oh, they are afraid of me!" Cheng Zhu thought.

The development and growth of Youqu remains unstoppable!

At the end of the month, the number of monthly active users of Youqu exceeded 20 million! In the next month, the number of monthly active users reached an astonishing 30 million!

This growth rate is exactly the same as that of Douyin after it ended its cold start phase in 2017!

Time flies and it is already October.

Recently, many wealthy people in the country have been feeling a little uneasy.

The reason is simple: Forbes’ 2016 China Rich List will be announced soon.

(ps: Ask for monthly ticket!)