Conference room on the 3rd floor.

Zhang Yimou, Zhang Weiping, Ma Ying-jeou and his wife, Lu Jinbo and his wife, Chen Jingfei, Liu Xiaoli, Liu Tianxian, Liu Shishi, Zhong Lifang, Xu Xin, Chen Lan, Wang Hui, Wang Jinsong, and Chen Daoming and his wife were all invited in.

"Senior, Mr. Zhang, this is Tencent President Pony Ma, the Four Great Generals Zeng Liqing, Jiang Zhidong, Xu Chenhua, Chen Yidan, Feilong Editor-in-Chief Lu Jinbo, and Baring Asia Investment Manager Xu Xin."

Zhang Yimou and Zhang Weiping quickly shook hands with the group.

Shen Fang distributed cigarettes to everyone.

He lit a cigarette, took a puff, and let out a burp.

"Senior brother, I'm planning to launch a project called the Pan-Entertainment Project. The reason I'm asking you to cooperate with me is threefold: first, I want you to authorize the game copyright, TV series copyright, and fan fiction copyright for Heroes."

Zhang Yimou was a little confused.

"What is the pan-entertainment plan? I can understand game copyrights, but TV series copyrights? This is a movie! What do you mean by fan fiction licensing?"

Little Ma was also a bit confused: "Brother? What's going on?"

He knows about game development, but what are TV series, fan fiction, and general entertainment?

Shen Fang smiled and said, "I plan to create an innovative business model that integrates a unified celebrity IP culture and a variety of cultural and creative product experiences through a new interactive entertainment ecosystem encompassing games, literature, animation, film and television, and drama."

This creates a "clay effect," constantly sticking together. It builds a dedicated film and television IP universe, leveraging the combined effects of movies, TV series, novels, animation, merchandise, tourist towns, restaurants, theme parks, and more—achieving multiple benefits from a single venture, turning a 10 million business into a 100 million profit. This is my vision for the future development of the entertainment industry.

Upon hearing this, Xu Xin's eyes gleamed: "President Shen, do you want to complete the industry closed loop?"

Shen Fang smiled approvingly at Xu Xin: "That's right, I want to create a complete closed loop in the entertainment industry. There are already successful examples abroad, and Disney is following this direction."

Xu Xin nodded secretly, Shen Fang's strategic vision was truly profound.

"After the movie Hero is released, I plan to shoot three TV series, which will tell the growth experience, family feuds and national hatred of Nameless, Flying Snow and Broken Sword respectively. Then I will shoot a TV series about the Qin Dynasty. At the same time, Feilong Novel Website will also launch Hero fan works to jointly promote the IP culture of the movie Hero. Tencent will launch a game of the same name as Hero to create the Qin Dynasty universe."

Zhang Yimou opened his mouth in shock.

"This...this...this!!!"

Shen Fang looked at Zhang Yimou with a smile.

"Senior, I have absolute confidence in Heroes! How much money do you make from just one movie? I want to make games, TV series, novels, toys, and anime!!!"

"I've already thought of a name for the collaborative animation: Qin's Moon. I'm already having the scriptwriting department continue writing the script."

Zhang Yimou was dumbfounded. He was just a simple artist; he couldn't understand Shen Fang's style at all!

Zhang Weiping looked eager to try it.

"Mr. Shen, how much licensing fee are you prepared to give us?"

Shen Fang extended two fingers.

"2 million."

Upon hearing this, Zhang Weiping shook his head and said, "President Shen, if you're planning to expand this business so much, 2 million is far too little."

Zhang Weiping now has only one thought: to get Shen Fang to hand over a huge sum of money. He knows Shen Fang is rich!

Shen Fang smiled and said, "The 2 million is the tea money I gave to my senior brother. It doesn't matter whether I use the hero's name or not in this plan. Even if I do use it, it won't cost me a penny."

Zhang Weiping's expression turned somewhat unpleasant upon hearing this.

"Mr. Shen, are you saying you don't respect me?"

Shen Fang flashed a bright white smile: "That's right, I just didn't take you seriously."

Zhang Weiping's face instantly turned ugly.

"What do you mean!!!"

Shen Fang looks like Zhang Yimou.

"Senior, I hereby formally invite you to join our Longteng Media. Only Longteng Media is worthy of you, the top director in China. We at Longteng have money and talent. The Beijing Film Academy is our backyard, my teacher is in the Beijing entertainment circle, Tencent has the largest user base for online media, and Feilong Resource Library has the most outstanding writers and editors. Now we are only missing a great director. We are waiting for your arrival."

Upon hearing this, Zhang Weiping immediately flew into a rage. Damn it, they're poaching our talent!

"Chen Fang, what the hell do you mean?"

A cold glint flashed in Shen Fang's eyes.

"Say that again!!!"

Shen Fang stared coldly at Zhang Weiping, his aura fully unleashed. Zhang Weiping felt a chill run down his spine under Shen Fang's gaze; it was a look that seemed to devour him.

"You...you...you..."

Zhang Weiping chickened out.

"Senior brother, you probably don't know this, but it was Zhang Weiping who interfered when Gong Li left you. He wanted to completely bind you to his side so you could be his money-making tool. I also know that he used your reputation to swindle a lot of money from investors in Hong Kong. He also embezzled a significant portion of the investment in the movie 'Hero,' and even secretly sold the licenses for the works you won awards for!!!"

"You brat, you're spouting nonsense!!!"

Zhang Weiping's anger reignited!

Upon hearing this, Zhang Yimou looked utterly incredulous.

"Junior brother, don't talk nonsense. Wei Ping... he wouldn't do that."

Shen Fang smiled and said, "Senior brother, don't deceive yourself. If you don't believe me, go and confront Senior Sister Gong Li face to face. Xiao Kun, bring over Zhang Weiping's materials and show them to you."

With a smile, Shen Kun handed a large stack of documents to Zhang Yimou. Zhang Weiping tried to snatch them, but Shen Kun stopped him.

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