Albert Yeung smiled: "I also can't stand this fatso. He's so tactless and pretentious. I've disliked him for a long time. Mr. Shen, you can choose between his legs and his arms, or I'll definitely cripple him."

Daniel Wu was stunned when he heard this! Holy crap! This is going to take on Sammo Hung! Only then did Daniel Wu realize what a big shot was, someone who could take on whoever they wanted.

Shen Fang narrowed his eyes and thought for a moment: "Forget it, I'm a legitimate businessman. If he doesn't give me face, I'll just avoid contact with him."

Upon hearing this, Albert Yeung smiled and said, "Mr. Shen is very magnanimous, but I really don't like this fatso. You are an honored guest, and his behavior today is disrespectful to me and Ah Long. When you get old, you should behave yourself and not act like an old man."

Shen Fang smiled upon hearing this: "I like to hear that. When you get old, you should stay put and behave yourself. The future still depends on us young people. Don't you agree, Yanzu?"

Shen Fang patted Yan Zu's arm.

Yanzu is a smart man; this statement already proves it.

Albert Yeung raised his champagne glass and clinked it with Shen Fang's.

"Mr. Shen, I have a few questions about your IP development plan that I would like you to help me answer."

Upon hearing this, Shen Fang smiled and said, "President Yang also knows about this matter."

Upon hearing this, Albert Yeung nodded: "Mr. Shen, I am very optimistic about the IP development plan you mentioned. It involves developing an IP from various directions such as movies, TV series, novels, animation, and toys to maximize profits. I think this development direction has opened up new ideas for me, and Emperor Entertainment Group would like to learn from it."

Shen Fang took a drag of his cigarette: "Mr. Yang, Hong Kong already has well-known IPs, such as Jin Yong's novels, animations, Dragon Tiger Gate, Chinese Hero, etc. These can all be used for IP development. IP development can expand the market. TV, movies and TV series are the key. If you want to do it, you must invest heavily and make the project top-notch."

“Every aspect, from costumes and props to scripts, characters, and so on, needs to be meticulously crafted. We must select the best of the best. An IP can last for at least three years. If you do it well, it won’t be a big problem for your stock price to rise. The problem is that many movies and TV series in Hong Kong are now poorly made and done in order to save money. The TV series look cheap. We must produce high-quality products and not cut corners. Only in this way can we build a reputation and sell to other countries.”

“I currently invest 40 million RMB in a single drama series called Dragon TV. In Hong Kong, you would need at least 50 million RMB. Are there any TV series with such a large investment these days?”

Upon hearing this, Albert Yeung replied directly: "No, nowadays, the production cost of a TV series in Hong Kong will not exceed 15 million. If it exceeds that, it will be difficult to break even. This is because Hong Kong TV series are sold to only a few television stations, and they don't make much money from them."

Shen Fang smiled and said, "I know about this. Mr. Yang, are you determined to spend 50 million to make a TV series? If you can make it, I can help you sell it to mainland TV stations. The filming will also need to be done in mainland China, Hong Kong is too small."

Albert Yeung was in a difficult position upon hearing this. Why? Because although Hong Kong had returned to normal, many of its rules were still in place. If he did this, he would definitely be attacked.

"President Shen, I..."

Shen Fang tempted him, "Mr. Yang, as long as you develop your IP, the revenue it brings will easily exceed several small goals a year. I can help you with movies, TV series, animation, and novels. You can leave the domestic IP promotion to me. We can cooperate."

Albert Yeung looked pained. If he made this money, he would definitely be attacked by some people in Hong Kong. If he didn't make it, his heart would bleed. Hundreds of millions a year. Even if Shen Fang was bragging, 100 million a year would be fine. 100 million on paper, but it can be turned into 1 billion in the secondary market.

Chen Fang raised his champagne glass. The bait had been laid; it was now up to Albert Yeung to take the plunge. Some of Hong Kong's intellectual property (IP) culture was quite famous throughout Asia. As long as they put in the effort, making a quick buck wouldn't be a problem. They could also bring Emperor Entertainment to the mainland market and make another quick buck there. By establishing connections across the board, they could have these Hong Kong artists working for them. Then, they could practically be the ones in charge in China.

"Come on, let's have a drink."

The three of them clinked glasses.

Albert Yeung looked resentful.

"Mr. Shen, are you going to accept this pie in the sky or not?"

Shen Fang smiled and said, "Mr. Yang, it's up to you then. If you're willing, I can contribute half of the investment. However, the scriptwriting, directing, costumes, and props need to be handled by a master from the mainland. Hong Kong's culture is too shallow, and it still falls short in many aspects."

Albert Yeung seemed to be deep in thought upon hearing this.

"I can understand the costumes, props, and scriptwriting, but the director's part is different."

Shen Fang smiled and said, "How many directors in Hong Kong are good at making period dramas? Apart from Tsui Hark, the other directors all make modern martial arts films. They all like that kind of nonsensical style. It was okay in the 80s and 90s, but it's not popular now. You need culture and depth."

Albert Yeung nodded: "Mr. Shen, I'll think about it."

Shen Fang smiled and said, "No problem, there's no rush. But remember to support Yanzu when the time comes. Don't just keep praising your good son. Yanzu has more potential than Bi Wang. He's a sensible and perceptive person."

Albert Yeung looked at Shen Fang with great surprise upon hearing this.

"Why do you say that? Mr. Shen, I think Nicholas is a good person, very talented."

Shen Fang smiled and said, "Acting requires being down-to-earth. You can't develop in multiple areas. But I'm just saying. Just remember to support Daniel Wu. If you don't support him, he'll come to me and I'll support you."

Yanzu was taken aback upon hearing this: "Thank you, President Shen."

To be honest, he didn't know why Shen Fang was helping him so much.

Albert Yeung was also a little confused when he heard this. What was going on?