From Becoming Penguin's Major Shareholder to Building an Entertainment Empire

Note that this book is a slow-burn novel, and it will become increasingly exciting as the story progresses.

It starts from 2002, beginning at the Beijing Film Academy, and starting with the H...

Chapter 180 Dragon Soars and Harvests

After breakfast, Zhong Lifang and Shen Fang arrived at Jiahe, while Shen Kun went to pick up Wang Haibo and the others.

The press conferences in Hong Kong are all held outdoors, without any formal venues. It's good that everything is simple and approachable, but not overly formal.

Dozens of reporters crowded around the entrance of Golden Harvest, and many celebrities were also present, while passersby watched curiously.

Raymond Chow was dressed very formally today, in a black suit, as he walked onto the stage.

"Dear friends, Golden Harvest has been with you for over 30 years. Now that I am getting old and Golden Harvest's fortunes have continued to decline, I will be retiring. Today I have some news to tell you: Golden Harvest has been officially acquired by Beijing Longteng Media. Let's welcome Mr. Shen Fang and Ms. Zhong Lifang, the new owners of Golden Harvest, to the stage."

Raymond Chow's words shocked everyone present, especially the Golden Harvest employees. However, they weren't entirely saddened. Golden Harvest was facing numerous internal difficulties; they had only produced two films in the past two years, and salaries had been significantly reduced. A change of boss was fine; as long as they were paid, anyone could be the boss. Money was everything; Hong Kong people didn't care about sentimentality. Here, you could have many things, but you couldn't be without money.

Shen Fang walked to the front of the stage with a smile and took the microphone.

"Hello everyone, this is Shen Fang. I will be taking over Golden Harvest. From now on, Golden Harvest's development will focus on distribution, artist management, and director studios. Golden Harvest will become a brand new distribution company. We welcome artists from Hong Kong to join Dragon Golden Harvest. We at Dragon Golden Harvest will ensure that everyone has enough to eat and eats well. The salaries of artists in Hong Kong are generally low. Many artists earn less than 10,000 yuan a month, and on days when they have no filming, they even have to set up street stalls to earn money. This makes me very sad. Artists should act like artists. From today onwards, as long as you have the ability, confidence, and acting skills, you can join Dragon Golden Harvest."

"Longteng Golden Harvest artists will be categorized into different levels of cooperation. Level A contracts offer an annual salary of HK$2 million, Level B contracts offer an annual salary of HK$1 million, and Level C contracts offer an annual salary of HK$500,000. In addition, they will be provided with dedicated agents, assistants, and artist dormitories. All of these are free of charge, and Longteng will cover the costs itself. Furthermore, our long-term employees will also see a 50% salary increase. This is my promise to everyone."

Chen Fang's strategy is to buy people's hearts with money. This approach may be reckless, but it's very effective.

When the veteran employees of Jiahe in the audience heard Shen Fang's words about raising salaries, they cheered with joy.

"Boss, hooray! Boss is so handsome!!!"

Shen Fang pressed his hand down slightly, and the scene quieted down.

"Alright, now I announce that Ms. Maggie Cheung and Ms. Rosamund Kwan will be joining our Dragon Harvest. Let's give them a round of applause."

Maggie Cheung walked gracefully forward in a white dress, and Shen Fang handed her a microphone.

"Hello everyone, I won't introduce myself. You all know who I am, right? After all, I've been in the Hong Kong entertainment industry for so many years."

The audience and the performers burst into laughter.

"I have a few things to say here. First, I want to explain why I joined Dragon Harvest. The reason is simple: the boss is very rich, extremely rich, and very generous. Mr. Shen and I have known each other for a long time. I want to appeal to the artists in the Hong Kong entertainment industry. Many of you have excellent acting skills, have starred in many well-known TV dramas and movies, and are very talented. However, opportunities in Hong Kong are too limited, and very few people can make it big. The compensation you receive is also very meager, sometimes not even enough to support your family. Dragon Harvest can help you. Please believe in me, believe in Mr. Shen. He will lead Dragon Harvest to greater glory. I also want to recommend Dragon Harvest to my friends in the industry. Mr. Shen is a good person, and he is very capable. Joining Dragon Harvest is your opportunity..."

Next up was Rosamund Kwan.

The same approach is to promote Longteng Jiahe, letting celebrities in the industry know how good Longteng Jiahe is...

After the brief press conference concluded.

Shen Fang left, while Zhong Lifang stayed behind to handle internal affairs.

Shen Fang's strategy is to control the path for Hong Kong artists to move north. They're all top-tier wage earners, after all. In the future, he'll have the final say on who goes north and who runs Longteng in Beijing. He'll become the head of the company, and with unification, things will develop much better. Then, with a single word, he can promote whomever he wants and deal with whomever he wants. Just thinking about it is exciting.

Of course, these are all secondary. The main thing is to get Chinese films into the commercial era faster. Chinese films started too late and need a leader to guide them forward. Although Han Sanping has done a good job, Shen Fang thinks he's not good enough or fast enough. More importantly, the arrival of the era of young idols and internet celebrities has had a very bad impact on the Chinese film industry. The domestic entertainment industry was almost destroyed. Shen Fang wants to change this!