I went downstairs to show off my breakfast.

After finishing breakfast, Shen Fang quickly packed her luggage. Before she knew it, it was noon. Her parents got up, and Shen Kun and Shen Lanlan also packed their luggage and prepared to leave.

"Lanlan, aren't you home for the New Year?"

Shen Lanlan shook her head: "Celebrating the New Year here is no fun. I don't like playing with the villagers. It's just my dad and me in my family. He has plenty of places to go on New Year's Eve. My eldest uncle and second uncle will invite him over."

Shen Fang nodded. It wasn't like they were strangers to spend the New Year with him; they were all family.

Shen Fang handed Shen Kun a cigarette.

"Xiao Kun, how's the advertising for our Shili Xiang milk tea going?"

"It has already started. The company has begun channel promotion, promoting it through television media, online media, and offline advertising. The supermarkets we cooperate with in eastern Guangdong have basically put it on their shelves."

Shen Fang nodded: "Although it's a bit late this year, we still need to build up the brand's reputation. Don't worry about spending money on advertising. Give me viral marketing, and I want everyone to know about Shili Xiang within two months."

“No problem, Third Uncle, this matter can be settled by paying back the money.”

Shen Fang touched his chin.

"Advertising alone isn't enough. The northern region is our market for traditional Chinese medicine. The weather here is quite cold, and winter is our peak sales season. We can have our district-level agents take the goods and distribute them to train stations, small carpet stores, and small supermarkets. As long as they take more than 500 boxes, we'll give them a discount of 10 cents, plus a 5-cent rebate. The maximum rebate is 1 yuan."

"Third Uncle, this way we basically won't make any money."

Shen Fang smiled and said, "To expand our territory, the first step is to take over the market. Currently, there is no such thing as hot drinks in the domestic beverage market, but it won't take long for beverage companies like Mengniu, Yili, Wahaha, and Jianlibao to imitate us. They have many years of channel advantages. We are going to fight a blitzkrieg and take over the market first. We don't need to rush to make money. We can earn it slowly."

Shen Kun nodded: "I understand. First, we need to take control of the discourse and get everyone used to using our products. By taking the lead in the market, people will think of our brand first."

Shen Fang took a drag of his cigarette: "The first person to try something new always ends up eating their fill. If we want to succeed in this industry, we need to be fast, fast, fast."

"Tell your sales staff that there will be double subsidies for the New Year. As long as they become agents for our products, they'll receive small gifts—grain, oil, rice, noodles, toy cars, air conditioners, washing machines, and all sorts of other prizes. We'll also run promotional activities. You can buy four times the packaging for just 9.9 yuan. Add the tagline, 'Safe milk source, quality guaranteed.' 'Chinese milk tea, Shili Xiang,' these days everyone's into national brands, right? Let's add a few well-known Chinese trademarks."

"Third Uncle, isn't what we're doing a bit...?"

Shen Fang rolled his eyes at Shen Kun: "Just add it for me. It won't take long to get this thing, at most a month. We're just adding a well-known Chinese brand first. It's not like we don't have one yet. We're just adding it ahead of schedule."

Shen Kun nodded: "I understand."

There are now countless "China Famous Trademarks," with at least 50,000 of them. More than 30,000 of them are just using the guise of "China Famous" to deceive people. This trademark was banned after 2013, but the name is really impressive. "China Famous Brand" makes it a well-known brand product.