Why did you choose Zeng Li to star in this role?

Shen Fang frowned: "She's a contracted artist with my company, shouldn't we let her act in this role?"

Fan Xiaopang pouted and hummed. She wanted to retort, but then felt it wasn't appropriate. It was fine to throw a tantrum in private, but with so many people around today, if she pressed Shen Fang about it, she would definitely embarrass him. As a smart woman, although she suspected that Shen Fang was up to something and had ulterior motives, she didn't say anything.

She pouted and said, "I understand."

Shen Fang was very satisfied with Fan Xiaopang's attitude and smiled, "Don't make a fuss. It's really because it's not suitable. If it weren't for Sister Manyu being prepared to rest, I would have let her take the stage. If you want to become famous, I will support you. Go and chat with my mother."

Fan Xiaopang nodded, turned, and slipped away. Right now, her most important task was to please Liu Yue'e; this was her foundation for the future. Without a solid foundation, her mother-in-law wouldn't like her, and there would be no chance of her rising to power. That's right, Xiaopang still dreamed of ascending to the throne. Even if she didn't kick Chen Huilin out, she still wanted to be the boss.

Wang Zhongjun gave a thumbs up: "President Shen, you've picked one of our two most promising young Chinese people. You'll have to take good care of her."

Shen Fang took a drag of his cigarette.

"I'm not the kind of person who wants to keep everything to myself, nor do I have any particular ambitions. I created this media company for three reasons: first, to fulfill my dream; second, to lead Chinese films to the world stage; and third, to exchange skills with beautiful women. I have no ambition to dominate or do anything else. The reason I became the person in charge is because the media industry in China and Hong Kong is currently a mixed bag, and a lack of unified management can lead to people taking advantage of loopholes and going astray."

"Making money is something you can do. I'm not bragging, but this year Tencent will be listed in Hong Kong, with a market value of at least tens of billions. You can only make a few dollars from making movies. I make much more money from investing. In the future, Tencent will be a company with a market value of at least hundreds of billions. I hold a lot of shares and have a lot of real money. It wouldn't be an exaggeration to say that I can make a big difference in the financial world. But I came here because I want to make this circle better and bigger, so that everyone can walk the right path, have enough to eat, and eat well."

"So, Mr. Wang, you don't need to worry. There is a good cooperation between the Chinese and Longteng. Don't worry about what I will do to you. As long as you give me face, I will give you face."

Shen Fang spoke in a very arrogant and boastful manner, almost as if he was saying, "Understand? Applause!"

The reason he said that was not to make too many enemies for Long Teng. Some time ago, he dealt with Zhang Weiping and took over Zhang Yimou and the Hong Kong entertainment industry. People in the industry are quite afraid of him. Being too sharp will backfire. Shen Fang understands this principle very well. Interpersonal circles are different from doing finance. In the stock market, he can use money to kill decisively. This is the rule of the financial circle.

However, the entertainment industry is different. It's a mixed bag, and Wang Zhongjun is not just a media boss. In Beijing, where the waters are shallow and there are many scoundrels, the media industry plays a huge role and controls the throat. It's unrealistic for him to have control over this kind of power.

He just wants to make a little money, promote female celebrities, and find a few confidantes. He doesn't really have big ambitions. What he wants to do is to make Chinese films better, bigger, and stronger, so that the younger generation won't be poisoned by trashy and assembly-line productions.

Han Sanping was very happy to hear this.

"I'm relieved that you have this intention. You've been showing off a lot lately, and quite a few people have come to me to complain. But as long as you can set a good example and work with China Film Group to improve the Chinese film industry, I'll take responsibility for anything that happens. But it's still better to keep a low profile."

Wang Zhongjun was quite surprised to hear this. He had always regarded Shen Fang as a tyrant in the industry, someone who would do whatever he wanted without giving him any face. Relying on his money and power, he acted recklessly and, most importantly, was extremely ruthless. To be honest, he was genuinely a little afraid of this guy. Not only was he flawless, but he also had some development ideas that surpassed most people in the industry. After studying many of Shen Fang's plans and theories, he couldn't help but exclaim, "Damn, how can he be so awesome?!"

"President Shen, can we be included in this IP project as well?" Wang Zhongjun asked, rubbing his hands together.

Shen Fang nodded: "I have no problem with that, but if you're developing an IP plan, you need at least a rough outline of an IP universe. Start with books, comics, and then develop a family of TV series and movies. This requires a database. Of course, you can make it up on the spot, but that can easily lead to logical errors. As long as you change the screenwriter, you'll inevitably make mistakes."

"What is an IP universe?" Feng Kuzi asked with a curious look.

Shen Fang stroked his chin: "Director Feng has filmed quite a few of Wang Shuo's scripts, hasn't he?"

Feng Kuzi nodded: "From 'The Playboy,' 'Party A and Party B,' 'Big Shot,' and 'Cell Phone,' these are all Shuo Ye's scripts."

"Actually, when you were filming these scripts, they could have been developed into IP series. Whether it's Feng Xiaogang's comedies or Wang Shuo's book world, if handled properly, they could have spawned corresponding IP works. The best way is to connect them. Unfortunately, you only managed to do half of it, and then the show couldn't continue. Wang Shuo was also banned. If he hadn't been banned, you could have watched this series develop into derivative IPs."

Feng Kuzi slapped his forehead.

"I understand, what you mean is to make several works in a row, preferably with some content that can be connected, so that it can continue, almost like a sequel."

Shen Fang first nodded, then shook his head.

"Well, you can't say that. Many sequels simply continue the story of the previous one, but an IP universe is not just about continuing the story. It can be developed into many different types, and it can't be limited to just making movies. It also needs to make TV series, animations, music, books, and even add some IP-related jokes to variety shows. It's a long process. As long as you can develop an IP well, it's normal to generate billions in profits."

"Billions!!!"

Feng Kuzi, Wang Zhongjun, Han Sanping, and Li Lianhua, Huo Siyan, Xiao Ma Ge, Zeng Liqing, and others who were not far away were all shocked.

Shen Fang nodded: "That's right, it's several billion. You all know The Lion King, right? Right now, just with the Lion King IP alone, they've earned nearly 1 billion US dollars from movies, animation, merchandise, CDs, amusement parks, stage plays, music, and so on. Moreover, this IP can be further developed. My goal is to turn our own industry into an IP. Others have already taken this path. What we need now is to get the audience to accept our IP culture."