The next day, after the contract was signed, Shen Fang invested 200 million yuan, plus some accompanying agreements, in exchange for 15% of the shares, making him the second largest shareholder. In reality, the largest share still belonged to the government, and Xu Wensheng was only the nominal largest shareholder. The matter was also settled.

Shen Fang and his two companions then took Xu Wensheng and his group of four to Beijing.

Even though the agreement was signed, this big boss still needed to visit the bigwigs in the Beijing film and television industry, as they would all be future business partners. He also wanted to meet with Andy Lau to discuss the endorsement deal. It just so happened that the Beijing film and television industry was hosting friends from Hong Kong these days, so he wanted to get to know more people in the industry. Originally, Xu Wensheng didn't even need to come; his son could have sufficed.

However, this person had the intention of making friends and wanted to go to Beijing to see what it was like, and also to see the strength of Longteng. Then, he wanted to discuss the cooperation on "Three Kingdoms: Resurrection of the Dragon". That's right, Shen Fang planned to arrange the filming location of "Three Kingdoms: Resurrection of the Dragon" in Hengdian.

Originally, this film was shot in Subei County, Gansu Province. The entire film is filled with yellow sand, creating a somber and solemn atmosphere. The overall style is very dark. To be honest, Shen Fang doesn't really like the colors of this film. It gives people a feeling of not being able to see clearly, a kind of hazy and blurry feeling.

Recent films seem to have a somewhat unclear feel. It's not that the cameras aren't clear enough or the technology isn't good enough to produce good visuals. Of course, equipment plays a role, but the main reason is that directors prefer this feel, as they feel it creates a more artistic atmosphere.

Movies like The Banquet, The Orphan of Zhao, Infernal Affairs, and No Man's Land all favor desolate, dark, and gloomy scenes. Although they are very intimidating, they can sometimes make it difficult to see clearly and can also have a negative psychological impact.

Even Zhang Yimou made this mistake in his later works, such as "Man Jiang Hong". The overall picture is dark, although the plot and other aspects are very good, which can be considered to have saved it. However, it is quite different from his earlier works such as "Hero", "House of Flying Daggers", and "Full City with Golden Milk". The colors and composition are much worse, and it is not grand or sophisticated enough.

And most importantly, we just started this collaboration, so it doesn't matter where we film. Who says the Three Kingdoms period has to be all desert and bleak winds? Can't we have beautiful landscapes? Building sets is a piece of cake. As long as we have the money, we can build a whole building a day. (Ahem, that's a bit of an exaggeration. A week should be about right.)

Chen Fang has a great idea for the Phoenix Mountain in "The Legend of the Condor Heroes," which features a Three Kingdoms-themed city. He envisions creating a Three Kingdoms series, filming each of the Five Tiger Generals one by one, turning it into a Three Kingdoms IP, and then selling tickets, merchandise, cosplay, and themed products. It's easy to make money this way, but the work itself must be excellent.

Investing in Hengdian is essentially a foray into the real estate industry. With the development of several high-end star-rated hotels, a steady stream of revenue is assured. Hengdian will never lack customers. Moreover, in the hotel business, as long as service, decor, pricing, and marketing are handled well, business is guaranteed. For Chenfang to succeed in the hotel industry is very simple: celebrity endorsements, Tencent article promotions, internet marketing, media promotion, and some hard-sell advertising—customer acquisition will be a breeze.

That's right, Shen Fang is planning to enter the hotel industry, starting with Hengdian. Actually, the best business to do now is mid-to-low-end chain hotels. Right now, no one has taken 7 Days Inn, Jinjiang Inn, Home Inn, Hanting and others. If you can capture the market now, you can at least take over a large part of the market and make a lot of money from the franchise fees every year.

However, Shen Fang wasn't in a hurry. For him, the most important thing for running a mid-to-low-end chain hotel was the rise of online services. There was no need to enter the market now; he would first try out a few high-end hotels to get some experience.