Secondly, you need to create a rich and engaging social experience. You've already implemented in-game channels, a friend system, and a Three Realms system, which are quite comprehensive. You should also provide an official forum to encourage player interaction and increase user activity. This will create a convenient and fun social environment where players can communicate face-to-face with their in-game friends anytime, anywhere. Furthermore, you could collaborate with Tencent to develop a built-in QQ friend system, 14 hours of double experience per week, and a photo function, allowing players to better immerse themselves in the game world. All these rich and engaging features contribute to a common goal: to build connections between players and provide them with a social experience as vibrant and diverse as real-life interactions.

Thirdly, the clever reward system is a key element. While the primary user base of Fantasy Westward Journey is young people and university students, this doesn't mean the game is only suitable for them. The reward system also attracts many working professionals. Task rewards gradually increase before level 20, encouraging players to complete more tasks, with longer-term tasks yielding even higher rewards. Double experience points and large-scale weekend events effectively capture player attention, especially since the events are designed to keep things fresh every weekend, with similar tasks spaced a month apart, making them something players don't want to miss.

"Fourthly, enhance user engagement and emotional connection. This is also the most important point. The story of Fantasy Westward Journey can be adapted into novels, animations, movies, etc., and simultaneously promoted to continue writing a story belonging to the Fantasy Westward Journey universe. This story can be gradually expanded with the development of characters and dungeons. At the same time, the official team should launch an online trading platform where game items can be traded, allowing players to earn money through the game. Additionally, some tradable weapons and items should be added to show users business opportunities, and a platform for exchanging RMB for game currency should be opened."

You need to treat Fantasy Westward Journey as a real world. Things that exist in real life should also be included in the game. Regularly launch events, introduce rare, no-level-requirement items, and implement crafting, enhancement, and merchant systems…

Shen Fang then taught Ding Sanshi and Xu Bo all about how DNF (Dungeon Fighter Online) was a money-grabbing scheme, including pets, gems, large wings, costumes, mounts, titles, and enhancement techniques.

Xu Bo, Ding Sanshi, and Xiao Ma were struck by a thunderbolt, instantly achieving enlightenment in Longchang.

Wow, I never knew you could do this! If you're going to be sarcastic, then you're the one who's going to be the sarcastic one, Mr. Shen!

The three looked at Shen Fang with admiration. "Master Shen, you're awesome!!!" they exclaimed. "So you're just making fun of us!"

Shen Fang glanced at the three of them sideways. "Why are you looking at me? Even if I don't say anything, you'll do it sooner or later!"

"Ahem, of course, don't cut too much. Take it step by step, gradually introduce these methods of 'harvesting leeks,' and attract users first."

Ding Sanshi rubbed his hands together, looking at Little Ma, and grinned mischievously.

"Brother Ma, could you share some of Tencent's users with me?"

Little Ma rolled his eyes at Ding Sanshi.

"Dream on. At most, I'll let you run some ads and configure an internal QQ chat system for you. Want my user base? Dream on."

Ding Sanshi glanced at Pony Ma: "Brother Ma, NetEase is already a subordinate, and you, as the big brother, don't even know how to help out? Do you even have the demeanor of a big brother?"

Shen Fang laughed out loud: "Alright, Fatty Ding, Tencent is Tencent and NetEase is NetEase. The two companies are not on the same page."