That's the truth. Ding Sanshi wants to make his own games, build his own game empire, and let everyone experience the joy of games, paying attention to detail.

Little Ma (Ma Huateng) is all about money. Top-ups will make you stronger. Now that he's rich again, his future path is acquisition, acquisition, acquisition!!!

Penguin Games' graphics aren't particularly refined, but the optimization is excellent, it has a large user base, the developers seem dedicated, the gameplay isn't innovative, and the experience differs significantly between paying and free-to-play players.

NetEase Games: NetEase Games boasts top-tier graphics in China, but its optimization is appalling. They rely on ad-hoc planning, their official team can't compare to Tencent's, they have fewer users, but their gameplay is very innovative.

Penguin's gaming philosophy: Create happiness with heart (create happiness with money).

NetEase's game philosophy: The charm of games can only be understood through passion.

Tencent takes the route of agency and buyout (copying), while NetEase is more inclined to build its own games (creative innovation). Both companies are committed to building their own closed-loop ecosystem, which is essentially a one-stop service. You can get all the experience at my place, so you don't need to go to other places.

In terms of game content, Tencent has a vast and powerful foundation, after all, it started out making games. Whether it was the earliest QQ Games or the various acquisitions by wealthy companies, Tencent has accumulated a wealth of resources. PC games like LOL and DNF, as well as mobile games like Honor of Kings and Peacekeeper Elite, are all currently very popular games. At least in terms of revenue, Tencent has never had to worry.

NetEase, on the other hand, incorporates its own unique characteristics and has a strong personal style. Whether it's "Onmyoji," "Justice Online," or "Identity V," they all bear the distinct NetEase brand. In the turn-based game genre, NetEase is undoubtedly the leader.

They are competitors; their businesses are the same, so they are peers, both in the internet industry.

Penguin's diversified services include: social and communication services QQ and WeChat, the social networking platform QQ Zone, the QQ Games platform under Penguin Games, the portal website Penguin.com, the Penguin News app, and the online video service Penguin Video, etc.

NetEase has launched a range of services including Chinese full-text search, a free, large-capacity Chinese email system, unlimited free online photo albums, a free e-card website, an online virtual community, and an online auction platform.

NetEase boasts industry-leading products and services, including a 24-hour customer service center, and has also independently developed and launched domestically produced online games. NetEase offers a wide range of services, including a portal website, online games, email, online education, e-commerce, online music, and NetEase Bobo.

One is a paid platform, the other is a free platform, and of course the free one is more expensive! It's just that Chinese gamers haven't been fleeced yet, and haven't discovered Tencent's ability to rip them off.

"Old Ding, you can learn from Chen Tianqiao's approach. Partner with internet cafes. How many people can play games at home these days? The vast majority play in internet cafes. You should lay the groundwork. I'll also notify Feilong Novels to have Lu Jinbo generate buzz for your game, including advertising and forum promotions. Spend the advertising budget, arrange banners, perks, and events at internet cafes. Make a big splash. Don't skimp on the money; even good wine needs a good location."

Ding Sanshi smiled: "It's all arranged long ago. I've prepared over 20 million yuan for advertising, and we've already started casting a wide net. Don't worry, Mr. Shen, we'll definitely become famous overnight!!! Just look at the graphics of our game; their level of detail will absolutely crush all other online games in China!!!"

Shen Fang smiled: "Okay, Fatty, I trust you to get things done. What are the plans for lunch?"

Ding Sanshi laughed: "Of course, it's the best arrangement. I booked a large private room at Zhuangyuanlou Restaurant, and also arranged for girls to give massages and foot baths. Aren't you guys generous?"

Brother Ma adjusted his glasses and said seriously, "Is this a proper massage? I'm not going for the proper kind!!!"

Ding Sanshi grinned mischievously: "What respectable person goes to a respectable massage parlor?!"

Little Ma nodded in agreement: "Exactly, who in their right mind would go to a massage parlor?!"

Sinking Square?