From Becoming Penguin's Major Shareholder to Building an Entertainment Empire

Note that this book is a slow-burn novel, and it will become increasingly exciting as the story progresses.

It starts from 2002, beginning at the Beijing Film Academy, and starting with the H...

Chapter 479 Forming a Combination

At noon, Shen Fang specially arranged for Baijia Cuisine, the most famous restaurant in Beijing, to prepare a custom-made menu. It included all sorts of delicacies, from birds and fish to land animals, and even wild game. He's practically the richest man in China, so the scale of the event was definitely going to be huge; everything was included. The standard price for one table was 8888.

In this day and age, eating at this price really showed the students how big the gap is between the rich and them.

Let's start eating right away.

"Sister Zeng Li, filming wrapped up so quickly?"

Shen Fang's sudden question made Zeng Li put down her chopsticks. Her mind was preoccupied with what Qin Hailu had told her that morning. Seeing that Zeng Li hadn't responded for a while, Qin Hailu continued, "The filming went very quickly. It's all thanks to Hengdian's well-equipped locations and so many professional staff, all of whom are veteran actors. Director Zhang filmed very quickly. Plus, I don't have any more scenes to film, and Da Mei's appearance won't be for a while. I'll just be waiting anyway. We have a class reunion in a couple of days, so I'll come back first."

Shen Fang looked at this most beautiful woman from the Central Academy of Drama and couldn't help but like her. Just sitting there quietly was a sight to behold. How could she be so beautiful?

"I was planning to go to Hengdian with you last time, Sister Zeng Li, but things got a bit urgent, so I didn't tell you."

Zeng Li smiled slightly: "It's okay. I was originally thinking of hitching a ride with our big boss."

"Sister Zeng Li, it's been so long, you've become more and more beautiful."

Upon hearing this, Zeng Li was momentarily at a loss for words. With so many people around, even though Shen Fang spoke softly, everyone could still hear him. However, Shen Fang's compliment on her beauty made Zeng Li very happy.

"Am I not pretty?" Xu Qing interjected.

Shen Fang smiled: "The female artists signed to our company are all stunning beauties, each with their own unique charm. Sister Hong, could you arrange for us to form a 'Seven Beauties of Dragon Soaring' group to generate some buzz? The top seven beauties are Xu Qing, Li Xiaoran, Zeng Li, Yan Danchen, Li Caihua, Liu Shishi, and Qianqian. Just follow this ranking. Each of them needs a persona. For example, Xu Qing will be a proud little princess, Xiaoran will be Snow White, Zeng Li will be breathtakingly beautiful, and Danchen will be a cool and delicate beauty. Everyone needs their own persona, and we'll create a fan-management system to attract a huge following. Then, once our dramas air, we'll take them to various talk shows and variety programs to build up their popularity, organize events, and create some news to generate buzz."

"Brother Shen Fang, what about my persona?"

Shen Fang pinched Liu Tianxian's little cheek: "Super invincible cosmic beauty, how about a celestial being descending to earth?"

Liu Qianqian laughed, revealing her teeth: "This is way too long."

"What about me?" Liu Shishi looked at Shen Fang expectantly.

"A gentle and refined woman, a Buddhist-like beauty, plus a little foodie, how about that?"

Liu Shishi smiled sweetly, "Hehe, Brother Shen Fang understands me so well."

Chang Jihong's eyes lit up. This was a great idea! Forming a group would make it easier to become famous. "Okay, President Shen, I'll arrange it right away."

Qin Hailu rolled her eyes: "Boss, what about me?"

Shen Fang smiled and said, "Sister Hailu, please don't get involved. You are going for the Qingyi route, and the Huadan route is not suitable for you. Don't worry, I know you are studying Huadan, but I really think you are not suitable for the Huadan route."

"You can become famous just like a Qingyi actress. You can pick any second female lead role in any production project the company is currently undertaking. You can't possibly enjoy this kind of treatment at any other company."

"Boss, I know what you said is very helpful to me, but I feel like you're implying something about me."

"Sister Hailu, don't be so petty. You're a talented actress who has already won awards, so don't compete with them. It's not that you're not pretty, but you're the kind of person whose beauty grows on you and requires careful appreciation."

Qin Hailu rolled her eyes again. They're all women; who doesn't want to be beautiful, who doesn't want to be a leading lady? But looks are given by one's parents; she can't exactly get plastic surgery. However, Qin Hailu also knew that her looks were considered quite ordinary in the industry, and the company wouldn't spend that much money to cast her as the lead actress. The audience wouldn't like that either. Qin Hailu knew this very well; back when she won the Golden Horse Award, the media gave her the title of "ugliest Best Actress in history," which truly disgusted her.

"How am I a spoiled little princess?" the older sister said, pouting and holding her head high.

Shen Fang smiled and said, "Aren't you just like a little princess now? Once you establish a persona, it's a label for life. A persona is a powerful tool for attracting fans. It will make your fans fall in love with you, become obsessed with you, protect you, and understand all your less-than-ideal behaviors. It's very beneficial to you."

Zeng Li frowned: "Isn't that just putting on a facade and putting on a show for the fans?"

"Bingo, you got it right."

"Your persona is your mask, the mask you wear in front of your fans, just like when you're acting. But it won't put too much of a burden on you; it will only make your careers go more smoothly. If you're not satisfied with the persona I've created for you, you can come up with one yourselves and discuss it amongst yourselves."

"This time I brought back a professional styling team from South Korea. They are all very famous styling teams in South Korea. They will completely transform you from head to toe, making you the most beautiful in the entertainment industry."

"South Korea is very knowledgeable about makeup and styling. Just communicate with them to find out what kind of look you want."

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