Song Jiongming smiled: "I'm just curious. Logically speaking, you don't need to go to so much trouble to call us over through Lao Han. I've read the project proposal, and it's indeed quite good."

"Does Song Tai think I'm making a mountain out of a molehill?"

Song Jiongming nodded. These matters would not go through his hands at all; they would all be handled by his subordinates. He only needed to sign off on them.

"Song Tai, you're really underestimating these projects. The profits, influence, and traffic they bring are beyond your imagination."

"And the profit I want to discuss is advertising fees, not a one-time buyout."

Upon hearing this, Song Jiongming, Zhang Tianliang, and Wu Shaohua narrowed their eyes.

"Ad revenue sharing?"

Shen Fang nodded: "Yes, advertising revenue sharing, 50/50, production costs split 50/50, local TV stations will provide manpower, resources, and projects, and the TV stations will be responsible for attracting investment, creating hype, and broadcasting."

Song Jiongming lit a cigarette: "Such arrogance, Mr. Shen. Do you really think your project will definitely succeed?"

"Why don't we give it a try and see? You've all read the project proposal. It can absolutely change the current state of variety shows in China, bringing variety shows into every household and quickly capturing domestic viewership ratings. It will also secure a large number of advertising deals, making it a win-win-win situation."

Song Jiongming frowned: "Three gains?"

Shen Fang looked at Minister Li: "The project's filming location is permanently in Shanghai, and the celebrities are stationed there long-term. If the show becomes popular, fans will come, and with fans coming, Shanghai's tourism industry will be boosted. With a lot of promotion on the show, the city's popularity and foot traffic can increase rapidly. Just like in Hong Kong, isn't that killing three birds with one stone?"

Song Jiongming nodded: "We can give it a try, these are minor issues. I'll still give Lao Han face, but isn't 50% too high?"

“We can sign a performance-based agreement. If the profit does not exceed 50 million, we will reduce our share by 10%. Also, the copyright will not be sold separately. What I want is a platform.”

Song Jiongming glanced at Chen Fang: "You're that confident? Do you even know the current state of the domestic variety show industry...?"

"Since I dared to make this decision, I'm willing to bear the consequences. Besides, Mr. Song, do you think I'm someone who's short of a few tens of millions?"