From Becoming Penguin's Major Shareholder to Building an Entertainment Empire

Note that this book is a slow-burn novel, and it will become increasingly exciting as the story progresses.

It starts from 2002, beginning at the Beijing Film Academy, and starting with the H...

Chapter 608 gmarket

Just as Shen Fang was getting ready to have some fun,

He then saw Lee Boo-jin and Sung Yu-ri arrive together. The other rich kids nearby were stunned when they saw Lee Boo-jin arrive—the eldest princess of Samsung!

Lee Boo-jin glanced at the two stunningly beautiful women beside Shen Fang: "Oh, Mr. Shen, you seem to be having a great time today, calling in two long-legged beauties. When did you develop this fetish? Aren't my legs pretty enough? Huh?!!!"

Upon hearing this, the two girls immediately stood up. It was a classic case of a husband going out to have fun and his wife catching him red-handed. The man of Samsung's eldest princess! Seriously, how could they possibly get close to him?

The music stopped, and the rich kids gradually gathered around to watch the spectacle.

Lee Boo-jin and Sung Yu-ri sat on either side of Shen Fang.

Shen Fang smiled and said, "This was arranged for me by Lanlan. I really didn't intend to do anything. By the way, let me introduce you to my good brother, Chen Yidan, the head of our Tencent's technology department."

Chen Yidan smiled and said, "Hello, sister-in-law. I've heard so much about the Samsung princess. It's nice to meet you today. And you are very beautiful. Just call me Old Chen."

At this moment, Shen Lanlan and Shen Kun also came over, and they seemed a little embarrassed when they saw Li Fuzhen. Li Fuzhen was very nice to her, and he even introduced a girl to Shen Fang, which was really a bit inappropriate.

"It was all what Uncle wanted himself!!!"

Sinking Square...

Shen Fang rolled her eyes. "You brat, you really are..."

Lee Boo-jin smiled and said, "Alright, that won't happen again. You guys go have fun."

Upon hearing this, Shen Lanlan pulled her underlings away. None of them dared to stay. Their rank was not high enough to have a direct conversation with Li Fuzhen. They considered it an honor to be able to see her today.

However, Shen Lanlan's prestige has grown even more. Previously, people had only heard that Shen Lanlan's backer was Li Fuzhen, but now that they have seen her in person, Shen Lanlan's name will become even more prominent in the second-generation elite circle.

Lee Boo-jin pinched the soft flesh around Chen Fang's waist.

"Why do you have to come out to drink when you can't drink anywhere else!"

Chen Yidan, who was standing nearby, quickly explained, "Today, Master Chen was drinking with me, and we didn't have enough to drink, so we thought we'd go out for a few more drinks. Please don't be offended, sister-in-law."

Lee Boo-jin smiled and said, "I don't blame him, President Chen. You should know him better than I do. He attracts attention wherever he goes. I just need to keep a close eye on him. I can't control him in other places, but in Korea, my man must belong to me!"

These words were quite domineering, and Chen Yidan, who was standing to the side, secretly clicked her tongue in amazement.

Shen Fang laughed and hugged Li Fuzhen, giving her a kiss.

"Alright, you guys want to have a drink with me?"

Lee Boo-jin smiled and said, "No problem."

The four of them arrived at the second floor of Shen Lanlan's villa.

Lee Boo-jin took a bottle of chilled white wine from the wine cabinet.

The four of them clinked glasses.

Chen Fang lit a cigarette: "Old Chen, I'm planning to build an e-commerce platform here and establish a partnership with JD.com to create a brand new online foreign trade transaction link, with mutual cooperation and shared traffic."

"It's no use telling me. I'm just a tech guy, but if you need help, just let me know."

"Brother Ma, I've already communicated with President Liu, and there are no problems. You just need to help set up the hyperlink platform and find someone to translate the website into Chinese and Korean.

"Samsung has an existing logistics structure that can be used directly. Then there are brand owners, which are also generally not a problem. Samsung has absolute say in this country and can source any excellent Korean products. Korean clothing, food, beverages, skincare products, and cosmetics are all quite good. Samsung's mobile phones and computers can also be partnered with JD.com to become exclusive online stores."

"By working together, the two companies can generate unimaginable profits."

Shen Fang didn't expect it to be so easy. Li Fuzhen produced a complete plan in less than 3 days. Logistics, supply chain, and partner brands could all be arranged in no time. All that was left was to wait for the platform to be built, spend money on promotion, and throw money at it.

However, South Korea's population is limited, and its land area is small. The current era of "lazy people" has not yet begun, so it is difficult to achieve immediate success. Therefore, Chen Fang thought of cooperating with JD.com to jointly capture the domestic online consumer market. Most importantly, the Korean wave is about to enter its heyday, and at that time, the domestic consumer group will be crazy about Korean idols.

Becoming obsessed with their fashion, food, and makeup, and then learning from them, will lead to spending. It doesn't matter who earns the money, so why not let the Koreans do it themselves?

So Chenfang will provide them with a genuine shopping platform. Although it certainly can't compete with small domestic workshops in terms of price, its quality and brand are unmatched by small workshops. If they want to compete head-on with Taobao, this is a good move.

If you sell small commodities and generic brands, then JD.com will sell genuine products and established brands. We'll build a strong reputation!

“Honey, there’s something important right now. We haven’t decided yet.” Sung Yu-ri smiled sweetly.

"What's up?"

"We haven't named this platform yet."

Shen Fang looked like Lee Boo-jin and Sung Yu-ri.

"You guys think of one."

Lee Boo-jin stroked her chin: "How about Han Yi She?"

Sung Yu-ri: "How's Gmarket?"

"A comprehensive shopping website? That's so direct? Okay."

Lee Boo-jin nodded: "Then let's call it Gmarket. How will the shares be calculated, dear?"

"JD.com and Tencent will provide traffic and technology, taking a 20% stake. I'll contribute $50 million for a 30% stake, and the remainder will be split equally between you and Fu-jin. No financing rounds are needed. The initial investment will be publicity, idols, actors, endorsements, TV promotions, and offline advertising. Just throw money at it. You'll be in charge of coordinating all of that, Fu-jin, and you'll be responsible for full endorsement deals. Treat Gmarket as your lifelong career and study hard."

The four men drank and chatted happily until midnight.