Early in the morning, Shen Fang, Shen Kun, and Liu Xing took an early flight to Shenzhen and hailed a taxi to Huaqiangbei.

Shen Fang's purpose in making this trip was to find someone, or more precisely, the founder of a legendary mobile phone brand.

Rong Xiuli was the founder of Tianyu Langtong.

This woman is remarkable; Lei Jun is a junior compared to her. At the time, Rong Xiuli, the founder of Tianyu Mobile, was just a distributor in the mobile phone distribution channel. At its peak, Rong Xiuli became Samsung's largest distributor in China, holding more than 50% of the market share.

Seeing the promising future of the mobile phone industry, Rong Xiuli resolutely gave up her business as a mobile phone agent for seven years and decided to create her own mobile phone brand. In 2002, Rong Xiuli used all her savings to establish Tianyu Langtong Company, and Tianyu mobile phone is the mobile phone brand launched by the company.

Initially, Tianyu Langtong lacked a mobile phone manufacturing license and could only produce OEM (Original Equipment Manufacturer) phones through a leasing arrangement. Targeting low- to mid-range consumers in China, they successfully captured 80% of the market. As a result, Tianyu Langtong was widely praised for its affordable and high-quality products.

In 2006, Tianyu Langtong successfully obtained a mobile phone production license and cooperated with companies such as MediaTek and Foxconn in Taiwan to build a complete supply chain.

The following year, Tianyu Langtong launched 80 mobile phone models at once, achieving an unparalleled annual shipment volume of 17 million units, becoming the top-selling domestic mobile phone brand at the time. Sales reached a staggering 6 billion!

In 2008, Tianyu Langtong's mobile phone sales exceeded 24 million units, capturing 6% of the domestic mobile phone market share. Tianyu Langtong's ability to break through amidst a sea of ​​international manufacturers was indeed somewhat unexpected.

The decline of Tianyu mobile phones was mainly due to their misjudgment at the juncture of the transition from feature phones to smartphones. (They made the same mistake as Motorola, though not exactly the same, since Motorola developed its own Symbian system. In fact, Motorola's path was correct; otherwise, Huawei wouldn't have developed its own independent system. It's just that their timing was wrong.) Tianyu's poor decision-making led to its gradual decline.

At the time, Tianyu Mobile directly bet on Microsoft's mobile operating system, but because the operating system went against the habits of Chinese people, the market response was not good.

Later, Tianyu phones switched to Alibaba's operating system, which resulted in a less than satisfactory user experience.

Just as Tianyu was switching operating systems, Android had become the mainstream, and mobile phone brands such as Xiaomi and Meizu rose to prominence, competing for the market with cost-effectiveness and gaining a large number of fans.

Meanwhile, Tianyu Mobile failed to launch any outstanding smartphones, and by repeatedly missing opportunities, it gradually declined.

In conclusion, the decline of Tianyu serves as a wake-up call for the mobile phone industry. In addition to launching high-quality products, it is also necessary to possess core technologies. Only in this way can one go further in the mobile phone market.

After wandering around Huaqiangbei for a long time, the three finally found this legendary woman at 42 noon.

Song Xiuli was of average appearance, wearing glasses and looking like a middle-aged woman who resembled an elementary school teacher. However, she spoke quite shrewishly and with great authority. When Shen Fanggang found her, she was discussing business with someone, and she was cursing like a shrew.

Song Xiuli served the three men a cup of tea. Judging from their attire alone, they were all wealthy and noble, especially Shen Fang, whose demeanor was so refined that Song Xiuli had never seen a gentleman like him before.

"You three were looking for me?"

Shen Fang smiled slightly and took out his personal business card. Song Xiuli took it and was completely stunned by it.

The densely packed titles—including Penguin's top strategist, chairman of Longteng Media, chairman of Longteng Jiahe, chairman of Longteng North America, chairman of Liangpin Shop, honorary chairman of Shili Xiang, chairman of Longteng Fund, chairman of Longteng Real Estate, director of Tianxia You, honorary chairman of City Comfort Hotel...—left Rong Xiuli dumbfounded.

Song Xiuli suddenly remembered the Tencent annual meeting broadcast on Shenzhen TV this year. Wasn't this handsome guy there, standing next to Pony Ma? Pony Ma's name in Shenzhen was truly known to everyone.

"It turns out to be President Shen, I am truly sorry for not welcoming you sooner."

Shen Fang smiled and said, "Ms. Rong, you're too kind."

"Mr. Shen, is there something you need?"

Shen Fang nodded: "Ms. Rong, what are your thoughts on our domestic mobile phone market?"

"Excellent! Mr. Shen, let's not beat around the bush. Since you're here and have asked me this question right away, then I'll have a proper discussion with you..."

Song Xiuli took out a very thick A4 folder from the counter and handed it to Chen Fang.

"Mr. Shen, this is our sales record for the past 5 years. Please take a look."

"From 1998 until now, sales have been growing exponentially every year. I started as a distributor, but seeing how easy it was to make money and how good the domestic market was, I thought about creating my own brand to sell, and I must say, the results were exceptionally good..."

Shen Fang slowly looked at the data sheet that Song Xiuli handed him. It was a very simple sheet, but Shen Fang spent almost 10 minutes looking at it.

"President Shen, let me tell you..." Song Xiuli was still rambling on.

Shen Fang smiled at Rong Xiuli: "Sister Rong, your phone doesn't have a license yet, does it?"

One sentence interrupted Song Xiuli's conversation.

"Mr. Shen, getting a mobile phone license isn't that easy. My business is doing alright, but I have neither connections nor capital..."

From 1998 to 2004, domestic mobile phone manufacturers could only engage in mobile phone manufacturing if they obtained a mobile phone production license issued by the Ministry of Information Industry.

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