"Wow, Lao Zhang, what a huge gambling scene this is today!" Li Yuanfa from Southern Daily looked at the crowds outside the Beijing Grand Theatre, with media and reporters with their long lenses and microphones packed together. It was only 7 o'clock, and the Chaoyang masses, who were also the first generation of star-chasing enthusiasts in Beijing, were all eager to see the influence of superstars Andy Lau and Feng Xiaogang.

In those days, Andy Lau's popularity far surpassed that of later generation's traffic stars. He was an idol for three generations, a Hong Kong and Taiwan superstar. Not only did he have many female fans, but he also had many male fans. With the Lunar New Year approaching, it should have been the busiest time, but today many employees from nearby companies took leave to come see Andy Lau.

There's no way around it, the charisma of a superstar.

"Who says otherwise? But this time, their publicity is really top-notch. You've all heard, right? Every reporter from a major magazine who shows up will receive a 3,000 yuan service fee."

"Holy crap, how much? 3000? That's a huge sum!"

Several familiar reporters from the neighborhood gathered around.

"Old Zhang, is it true or not?" Everyone perked up at the mention of money. Just kidding, 3,000 yuan these days is a month's salary. With 3,000 yuan, you could have a prosperous New Year and go to a brothel several times, and a high-end one at that.

Zhang Jinfeng lit a cigarette: "That's absolutely true, he said it himself. But there's one thing: everyone understands the principle of getting paid to do a job, right? When you take someone's money, you must remember one thing. Understand?"

"I understand, I understand, I understand."

They take people's money and do their bidding. They're here today just to ride the wave of popularity, create some news, hype it up, and then make money. Their public relations efforts are nothing more than saying nice things, generating buzz, and raising the topic's popularity. It's a win-win situation for everyone.

"The fairy sister is here! The fairy sister is here! Duan Yu is here too! So handsome! So beautiful! We love this couple!!!"

"Ah, Yifei is the most beautiful!!!!!"

"Ahhhh, my goddess!!!!"

"Little Dragon Girl!!!!"

"So beautiful, like a fairy!!!!!"

"The Duan Yu and Wang Yuyan couple is still the best to ship; Xiaolongnu and Yang Guo are completely mismatched!!!"

The Return of the Condor Heroes has already aired and is very popular. It won the annual ratings champion in less than a week, which is quite impressive. However, the audience's evaluation of Xiaolongnu is naturally very high. After all, she is the most beautiful celestial being. However, the evaluation of Huang Xiaoming is not very friendly. They compare him with Louis Koo and think he is not handsome.

However, the new version of "The Return of the Condor Heroes" has a large budget and excellent production quality. Furthermore, thanks to DragonTV's connections, it was sold to CCTV for its premiere rights at a sky-high price of 30 million yuan. Including profits from sponsors and advertisers, the series has basically recouped its costs, and there are even second and third runs planned. As for overseas rights, the production team has secured broadcasting rights in Hong Kong, Taiwan, Japan, and South Korea. Negotiations are underway for the series to be sold overseas, and the international distribution channels will also generate substantial profits.

This truly constitutes cultural export.

"Damn, so handsome! Compared to me, I feel three points weaker!!!" The girl next to him glanced at him upon hearing this. Goodness, he had a face full of pimples, greasy hair, and an afro with blond hair. How dare he compare himself to Duan Yu? The girl was almost rolling with envy.

Shen Fang, dressed in a dark blue velvet suit, led Liu Qianqian, who was wearing a pink princess dress, onto the red carpet once again.

All the way, I could hear Liu Qianqian constantly saying in a low voice, without showing her teeth, "Don't laugh too loudly, don't show your gums, don't laugh too loudly, it's too ugly."

During the two-minute red carpet appearance, Chen Fang almost had a breakdown. Why can't you just laugh? You're already so beautiful, why do you have to be perfect?

However, Shen Fang understands. After all, Liu Qianqian is at the age where she loves beauty the most. At 15 (16 by Chinese reckoning), with the added boost of her roles as the "Fairy Sister" and "Little Dragon Girl," she has already achieved the status of a national goddess. Therefore, it's no exaggeration to say that every move she makes is watched by millions of viewers. Fortunately, Liu Qianqian has always lived in the Heavenly Palace, either filming or studying at the Central Academy of Drama, so she has never had any scandals. The only negative news that surfaced was a rumor involving Xiao Ming, but that has now been clarified.

As for other matters, I'm sorry. Anyone who dares to slander me, I promise I won't kill you.

"Director Feng, congratulations! I wish you great success today and a box office hit."

Feng Kuzi quickly cupped his hands in thanks: "Thank you for your kind words, President Shen. Win-win, win-win!!! I also want to thank President Shen for arranging such a grand event for me. Today, heroes and great men have all come. I can say that I have hosted a martial arts gathering."

Why did Feng Xiaogang say that?

Today, Shen Fang not only invited his colleagues from the industry, but also Xiao Ma, who was in Beijing on a business trip, as well as Xu Xin, He Chaoqiong, Huang Fulai, and Chen Jinfei, who were giving their annual reports. He also invited Ding Sanshi, who was raising pigs at home, and Dongzi, who was working hard and sweating profusely.

Students, teachers, and the principal of Beijing Film Academy, the principal and leaders of Central Academy of Drama, and even the principal of Communication University of China were invited. Not only that, but well-known fifth-generation directors in China were also invited, and the premiere was arranged at the Beijing Theater. In the two weeks before the premiere, Beijing was filled with soft and hard advertisements.

Buses, taxis, cinemas, office buildings, shopping malls, schools—you can see advertisements for "A World Without Thieves" everywhere you go. That's the power of Dragon Media's advertising campaign.

Why did Shen Fang hold such a grand event? Because Feng Xiaogang's "A World Without Thieves" can truly be considered a pinnacle of domestic cinema. It's a pure road movie, a pure commercial film, a utopian film that explores the world from the perspective of a pair of thieves. It blends comedy with realism, giving people a beautiful vision and realistic expectations.

Moreover, in today's environment, there are a lot of thieves, and I'm not kidding. My dad, who was doing business in the early 2000s, always kept his money in his underwear. Back then, underwear still had zippers, and he kept the money close to his body, afraid of it being stolen. He was even afraid to go to the toilet alone, for fear of being targeted. My dad was considered a very cautious person, and even he was eventually robbed.

Thieves were incredibly brazen back then. At first, they'd steal openly, robbing you if they saw you were outnumbered and outmatched. If you tried to resist, they'd stab you in the back. Don't tell me you weren't afraid of jail; sorry, surveillance wasn't widespread yet. People in this era, if you angered them, they'd stab you without hesitation. And if they did, a little money would settle it. Forget jail time; you'd be in the police station for two days and out on the third. Some even used firearms.