From Becoming Penguin's Major Shareholder to Building an Entertainment Empire

Note that this book is a slow-burn novel, and it will become increasingly exciting as the story progresses.

It starts from 2002, beginning at the Beijing Film Academy, and starting with the H...

Chapter 651 Game Development

"Dongzi, have you been under a lot of pressure lately?"

Dongzi nodded: "I don't know why, but Alibaba has suddenly started to exert its strength. There has been some pressure recently, but don't worry, Mr. Shen, I can handle it."

Shen Fang laughed: "Actually, this pressure was put on you by me. I took 200 million US dollars from SoftBank, and Masayoshi Son is retaliating by putting pressure on Lu Yun."

Dongzi... Boss, what are you doing to me...?

"What happened, bro? You clashed with Masayoshi Son?" Little Ma asked curiously.

"We clashed, and I even took a lot of damage from him. The recent turmoil in the Japanese stock market was actually a scheme I set up, involving Soros, Goldman Sachs, Morgan Stanley, and other financial institutions to create a money-sucking scheme. I just happened to be there, so I taught him a lesson."

"Wow, Mr. Shen, you're getting more and more awesome these days. You've even started doing some casual stuff. Amazing! You've even made friends with the stock market guru. You even gave him a lesson. Listen to this, listen to how awesome Mr. Shen is. You're treating tonight, make the arrangements, let's all pay our respects."

Hearing Ding Sanshi's words, Shen Fang was speechless. This guy wanted me to treat him to a meal, and he even flattered me.

"Fatty Ding, you've gotten a bit cocky lately."

"He's not just a regular drifter," Little Ma nodded in agreement.

"Treating us to a meal is no problem, but how about you, Fatty Ding, put on a sexy dance for the employees at this year's annual party?"

"No problem, it's just a talent show. I've been learning a lot lately, and I'll try to surpass Brother Ma."

Little Ma disagreed: "I call that being flashy? I call that being domineering. What do you know?"

The two kings tried their best to make a circle.

Shen Fang waved to the two of them and introduced them to Xiao Ma, Lao Ding, Lao Lu, Dongzi, Huang Fulai, and Chen Jinfei. As for Xu Xin and He Chaoqiong, they chatted with Liu Qianqian and Liu Hui.

The Chinese-American public relations team didn't dare to approach them. They had heard about the two female CEOs' status on TV, in newspapers, and online.

As for Shen Fang's side, they couldn't get close either; Xu Xin and the others were just watching from the sidelines.

"This year has already shown signs of improvement. The overall environment is getting better and better, and the number of PC users is increasing. Our big momentum is coming."

Ding Sanshi agreed with Xiao Ma's words: "The more users we have, the more money we make. It's just that our reputation isn't very good right now. If we don't do anything about it, we'll soon become the black sheep."

Shen Fang shrugged: "This kind of thing is actually very difficult to reverse in a short period of time. The so-called experts and scholars in China have been promoting the harm of online games, making people burdened by their reputation. It's hard to find any particularly effective way to quickly solve the problem. We can only take it slowly."

"Take it slow, but we still need to get moving. Otherwise, if the higher-ups set an example, or..." Ding Sanshi said with some worry.

Shen Fang smiled: "Don't worry, that's impossible. A blanket ban won't happen. The internet's entry into China is what the country needs. Games are just one part. Even if it's cut, it won't affect Tencent and NetEase. Don't forget you're internet legends now. However, things still need to be done. First, games with direct gambling elements are off-limits; that's the bottom line. Second, the necessary public welfare work still needs to be done. Third, game live streaming and game competitions need to be promoted."

Especially gaming competitions—they must be well-organized and scaled up to be large-scale events known throughout China and even the world, attracting nationwide attention and industry-wide interest. We need to identify several outstanding gaming players, cultivate them into youth idols, and show parents that gaming can lead to a successful career. Then, we need to grow and strengthen the industry, while also developing live streaming into an industry-wide chat platform…”

Shen Fang shared his ideas about the game and live streaming with Xiao Ma Ge, Ding Sanshi, and others in a very Xiangxi-style manner. He also discussed the game competitions. Shen Fang had been preparing in Hengdian for a long time, aiming to make Hengdian the cradle of professional gamers in China. He also planned to clearly arrange the entire chain of cosplay exhibitions and game-related products.