From Becoming Penguin's Major Shareholder to Building an Entertainment Empire

Note that this book is a slow-burn novel, and it will become increasingly exciting as the story progresses.

It starts from 2002, beginning at the Beijing Film Academy, and starting with the H...

Chapter 660 Happy Twist

“Brother Shen Fang.”

Today, Liu Shishi wore a white fleece sweater, a white trench coat, snow-white boots, and sky-blue trousers. Her outfit was very pure and lovely.

Today was their first date alone, and Liu Shishi had been preparing for it for a long time. Liu Qianqian is currently very popular and is doing commercial performances. She is now a darling of the advertising industry, with many brand endorsement events and photo shoots scheduled for the end of the year. She is extremely busy, with each event starting at 400,000 yuan.

In addition, Liu Qianqian recently released her own EP, "The Offering of Love," which borrows the song from Da Mi's song and became an instant hit. She's incredibly popular now. If you go there, stand on stage, hold a microphone, open your mouth, and lip-sync for 5 minutes, you can earn 400,000 yuan.

Although Liu Qianqian is not short of money now, these events are a good time to increase her popularity and raise her profile. Therefore, Chang Lihong has been arranging commercial performances for the company's artists until the end of the year.

Although Shishi also has commercial performances, quite a few, they can't compare to Liu Qianqian. Plus, this year Shishi has mostly played supporting roles, not leading ones. Shen Fang specifically asked Chang Lihong to arrange for Liu Shishi to hone her acting skills. In her past life, what was always criticized about Blind Sister was her poor eyes—lifeless eyes that seemed to see no one.

"Shishi".

"Brother Shenfang, this is for you." Liu Shishi took out an exquisitely packaged white gift box from her bosom and handed it to Shenfang, looking at him expectantly.

Chen Fang took the gift box, opened it, and said it was a Dior wallet. The latest model.

"Thank you, Shishi. I like it very much." Shen Fang patted Liu Shishi's little head.

Liu Shishi thoroughly enjoyed Shen Fang's caresses, nestled in his arms.

Shen Fang took Liu Shishi's small hand: "Where shall we go to play?"

"How about the amusement park?"

Liu Shishi shook her head: "It's no fun. I don't like going there. It's too noisy."

"Where to go shopping? Xidan?"

Liu Shishi shook her head again. Shopping held no appeal for her now, and more importantly, she wasn't wearing a mask today. After all, she was a minor celebrity, wasn't she? Going anywhere wouldn't be very convenient.

"How about I treat you to a skit?"

"Watching a comedy sketch?"

Shen Fang smiled, took Liu Shishi's little hand, and got into the car. He then asked Liu Xing to drive the car to the Happy Twist Theater, which was the Happy Twist theater where Shen Teng, Mary, Allen, and others worked.

Liu Xing drove left and right, finally arriving in Tongzhou City.

Happy Twist was originally founded in 2003 in Yongledian, Tongzhou. To this day, the company's registered address is still in Tongzhou. They have also represented Tongzhou District at the Cultural Expo many times, making them a true Tongzhou enterprise.

Beijing Happy Twist Entertainment Culture Media Co., Ltd. aims to serve the people's entertainment needs, turning wisdom and joy into stage plays.

The name "Happy Twist" actually comes from a classic line in the movie "Crossing the River to Reconnoiter": "Guests, please come upstairs. We have steamed buns, mantou, and hot pancakes. If you want to eat twisted dough sticks, we'll twist them for you right away."

Thus, in 2003, Happy Twist's first stage play, "Want to Eat Twist? I'll Twist It for You Now," was born. With its unique comedic style, it made its debut in Beijing, and the brand name "Happy Twist" followed suit.

Happy Twist pioneered the concept of "New Year's stage plays" in 2003, and in the following 13 years, it launched 26 stage plays, gradually forming its unique comedic style: wonderful stories, touching emotions, witty and sharp analysis of hot topics, and novel and unique comedic style have become the personal labels of Happy Twist.

In later generations, people who mention "Shen Teng", "Ma Li" or "Allen" are household names and comedy stars. Some even thought that Shen Teng was the founder of Happy Twist. In fact, Zhang Chen, the founder of Happy Twist, was once an engineer, a pure science and engineering man with no experience in film and television. Yet he managed to turn "Happy Twist" into the comedy brand it is today.

When Happy Twist was founded in 2003, it initially focused on the mass market, producing New Year's stage plays.

Happy Twist didn't have many audiences at first, so they planned to use buses to bring audiences to watch for free. If it was good, word would spread. Unexpectedly, the tickets for the second round of Happy Twist sold out immediately. As the business grew, stage plays became the company's main business.

Through word of mouth and multiple tours, the play successfully transitioned from the stage to the big screen. In 2015, Happy Twist's first feature film, adapted from the stage play of the same name, "Goodbye Mr. Loser," was released in theaters nationwide. With a box office of 1.44 billion yuan, it became a dark horse in the Chinese 2D film box office and a phenomenon.

At the same time, it propelled Shen Teng and Ma Li, two previously unknown comedians, to the pinnacle of Chinese-language cinema, and also brought Happy Twist to its peak.

The second film, "Mr. Donkey," received a Douban rating of 8.3, the highest rating for a domestic film on Douban in 2016.

The third film, "Never Say Die," grossed 2.213 billion yuan, currently ranking fifth among domestic 2D films at the box office.

The 2018 films "Hello Mr. Billionaire" and "Li Cha's Aunt" and the 2019 film "Almost a Comedy" sparked a movie-going frenzy.

After that, none of the films that Happy Twist released lost money. Although they weren't huge hits, they still made a profit. Of course, the biggest contributors to Happy Twist are Shen Teng and Ma Li. Without them, there would be no Happy Twist. Everyone else is a supporting actor, dispensable. With them or without them, it's not much different.

The small storefront had a sign that read "Playing the Day," and today's show was "The Earl of Wulong Mountain." The tall ticket seller looked familiar; wasn't that Allen? Goodness... a future big star working as a ticket seller? Looks like Happy Twist is really having a tough time.

Shen Fang led Liu Shishi into the theater. The theater was quite full, with nearly 200 people in total. Most of the audience were young people. The theater's facilities were very old, with tables, chairs, benches, and a stage. To be honest, it looked like a rural stage.

"Shishi, would you like some popcorn?"

Liu Shishi smiled sweetly: "Yes, I also want a Coke." She didn't care much about the environment, as long as she was with Brother Shen Fang, she didn't care about anything else.

This place is quite nice today; it's private, and the walls are close together. She really likes this place.