Chapter 139 Sponsorship [VIP]

Chapter Summary: Isn't this a bit too exaggerated?

Three days later, on November 22nd, it was Minor Snow.

Lanxing Media, General Manager's Office.

He Zhiyue and Ji Binghe were having a work meeting, and they had almost finished discussing official matters.

When asked about Mu Zhi's preparations for attending the Golden Crane Awards ceremony, including her dress, styling team, and post-award publicity arrangements, the response was:

When the topic turned to the jewelry she was preparing to match Mu Zhi's dress, Ji Binghe's expression became somewhat displeased.

Mu Zhi is the spokesperson for the jewelry brand H.forever. A few months ago, the brand upgraded her title to global spokesperson. The brand also has two other spokespeople: one is a spokesperson for the entire line, and the other is a spokesperson for only a certain series.

The actress who is the spokesperson for the entire line, like Mu Zhi, was also nominated for Best Actress at the Golden Crane Awards.

Previously a brand ambassador, this was an upgrade in treatment after the nomination list for the Golden Crane Award was released.

As the spokesperson for H.forever jewelry, Mu Zhi cannot wear competing brands when attending events; she must wear the jewelry she endorses.

Therefore, when attending the Golden Crane Awards ceremony, Ji Binghe contacted the brand to borrow a necklace that would be suitable to match her red carpet dress and be of a high standard.

It turned out that the brand had allowed another actress to choose first, and the necklace she selected was of a higher quality than the one chosen for Mu Zhi.

Ji Binghe said angrily, "President He, if it weren't for the fact that H.forever is a jewelry brand under the He Group, I would have terminated Zhizhi's contract long ago. There are several luxury jewelry brands abroad that are lining up to cooperate with Zhizhi."

It would be fine if it were for attending some fashion event.

Mu Zhi doesn't care about these things.

However, Mu Zhi and another spokesperson will attend the Golden Crane Awards ceremony together. Mu Zhi is a Best Actress winner, and the jewelry she wears is a grade lower than that of the other actress.

When the trending topics come up, will they be mocking Muzhi for being treated poorly as a so-called global ambassador, or will they be mocking the brand for being tactless?

Has the focus on winning the award been shifted elsewhere by people with ulterior motives?

He Zhiyue had heard about this from Luke.

"A few months ago, H.forever Jewelry changed its manager. It is unclear whether the manager was negligent in their duties or was instigated by someone with ulterior motives to become a scapegoat."

Ji Binghe: ? Could this be He Junzhi's doing? Is he still eyeing Mu Zhi? Or maybe that actor made a solemn promise to the brand that he would definitely win the award, which made the person in charge of the brand dizzy.

The reason they didn't come to He Zhiyue about this matter was because they knew he ran Lanxing Media and couldn't reach that far.

Even though he is the head of the He Group, he can't directly interfere with the fact that one of the group's jewelry brands sponsors jewelry for its spokesperson.

When the boss asked me: What are your plans to do?

Ji Binghe didn't tell Mu Zhi about the jewelry, not wanting to disturb Mu Zhi's filming.

The proposed solution: "Not to wear it."

With such a high level of attention and exposure from winning the Best Actress award, it would be a significant loss for the brand if Mu Zhi didn't wear H.forever jewelry.

She started the brand on the first day of the lunar month, and she continued on the fifteenth.

He Zhiyue: "...I have an option B here."

"[H.forever Jewelry] was once very popular more than 30 years ago, but almost went bankrupt more than 20 years ago. It was later acquired by the He Group and renamed H.forever."

I have an H.forever gemstone necklace, the Heart of the Sky.

After saying that, he gave Luke a look.

Luke got up and walked towards He Zhiyue's desk. He carefully took out a high-end blue velvet box from the desk drawer and carried it over with both hands.

Even though Luke always had an AI-like expression, he couldn't help but crane his neck out of curiosity when the boss opened the box, wanting to see what the eight-figure gemstone necklace looked like.

Ji Binghe had heard that H.forever became a well-known jewelry brand both domestically and internationally because of this sapphire necklace, "Heart of the Sky," of which there was only one in the world.

Upon opening the box, the first thing you see is that dazzling sapphire.

Ji Binghe didn't know much about gemstones, but this sapphire was a slightly purplish-blue color, like the deep blue of the sky and sea. The necklace was also set with diamonds, so it looked very expensive.

Luke, who knew a little, said in a serious tone, "This should be a rare sapphire mined from a mountain 4,000 meters high. Its color is as pure as the sky over the plateau, and it has a silky, soft velvet texture."

"As expected of [Heart of the Sky], it's so beautiful."

His face looked like it belonged to a "top-grade sapphire".

The two looked at He Zhiyue, waiting for their boss to say a few words.

He Zhiyue: "More than 20 years ago, when [Eternal Jewelry] was facing bankruptcy, the boss once planned to auction off this necklace to raise funds. My mother bought it for more than 10 million yuan."

Ji Binghe remembered that He Zhiyue's mother, He Shuhui, had once worn this necklace.

More than 30 years ago, at an awards ceremony attended by many big names in the industry.

He Shuhui's photos wearing this necklace on the red carpet instantly captivated countless photographers. In the past two years, some passersby, seeing female celebrities' red carpet gowns blown away, have repeatedly brought up He Shuhui to mock the current female celebrities' bare necks, implying they can't borrow any high-end jewelry.

Ji Binghe couldn't help but wonder about the reason why the chairman of the He Group acquired [Eternal Jewelry] and renamed it H.forever. Was the H in He Hongshuo's name or He Shuhui's name? It was intriguing.

Getting back to the main point, Mu Zhi's red carpet gown paired with this necklace created a truly sensational entrance.

Once Mu Zhi returns to Beicheng, she can try it on and see how it works.

Ji Binghe couldn't question the boss's intentions in taking out the necklace. He Zhiyue could easily say it was to promote the group's jewelry brand and to restore the prestige of the company's artists.

It wasn't to please a beautiful woman.

The necklace was not given to Mu Zhi in a private capacity.

But... I always felt that something changed when the boss took out this necklace.

He Zhiyue seemed to sense Ji Binghe's worry and smiled innocently: "Director Ji, this is just a jewelry sponsorship."

Tell her not to overthink it.

Ji Binghe: "......"

Three days later.

Mu Zhi asked the crew of "Claws and Teeth" for 3 days off.

On the morning of November 27th, I flew back to Beicheng from Hengcheng with my team.

We arrived at Beicheng International Airport at noon.

After getting into the car at the airport, I went back to Donghuafu residential area first, put my luggage away, and took a shower.

Mu Zhi changed her clothes and drove to the company.

Come try on the dresses I'll be wearing tonight and tomorrow.

As Mu Zhi was taking the elevator upstairs, she coincidentally ran into Liu Rui and her team again.

Liu Rui feigned nonchalance and asked casually, "Teacher Mu, did you specifically ask for leave to return to Beicheng to receive the award?"

The list of winners for the Golden Crane Awards was only communicated to the actors' designated contact persons, and strict confidentiality was required.

Therefore, it's likely that only the boss and agents at Lanxing Media know about this.

Ji Binghe would never reveal the news to other artists, such as Liu Rui.

So Liu Rui wanted to find out from Mu Zhi whether or not she had won an award.

"Ding!" The elevator has arrived.

Mu Zhi went in first, then replied, "Isn't Teacher Liu also attending the Golden Crane Award ceremony tomorrow? See you then."

It means we'll find out when the time comes.

Mu Zhi learned about Liu Rui's attendance at the Golden Crane Awards ceremony as an award presenter from Minmin, and that some marketing accounts had posted about it online.

He asked Liu Rui and the others who were standing at the elevator entrance, "Aren't you going in? I'm in a hurry, so I'll go up first."

After saying that, he pressed the "close" button.

Mu Zhi had not forgotten that Liu Rui had intercepted her movie resources. When they met again, Liu Rui made no attempt to explain and shamelessly acted as if nothing had happened.

She wasn't interested in playing along.

Once some things have been done, there's no need to maintain a facade of peace.

The elevator doors slowly closed.

Liu Rui's staff complained that Mu Zhi was too arrogant: "Sister Liu, do you think she might actually have won the award?"

If I dare not say the last sentence, wouldn't that mean the company's top female star will have to be replaced?

Liu Rui remained silent, her face somber as if ink were about to drip from it.

Dressing room.

Ji Binghe prepared several dresses for Mu Zhi, and Mu Zhi changed into them one by one to see how they looked on her.

Three sets were ultimately selected.

The stylist then made some detailed adjustments to the dress based on Mu Zhi's figure.

After everything was done, Ji Binghe told Mu Zhi not to rush to change out of her white dress and asked the other staff members to leave.

Mu Zhi: ? Just as she was about to ask what was wrong.

Watching Ji Binghe open the bag she had been carrying and take out a velvet box from it.

He beckoned Mu Zhi to stand in front of the mirror.

Mu Zhi looked puzzled, but still did as she was told.

Then, she saw her agent take out a sapphire and diamond necklace from the box and put it around her neck.

He asked Mu Zhi, "How is it?"

"It's a bit heavy."

Mu Zhi instantly understood the agent's mysterious intention; this diamond necklace must be very valuable.

"Is it a bit too much for me to wear this necklace to an awards ceremony?"

Ji Binghe: "No, I'll only wear it on the red carpet."

She had inquired and found out that many popular female celebrities would be attending the awards ceremony tomorrow night, and several of them would be wearing expensive jewelry.

"You are the absolute leading lady tomorrow night. It's not too much to ask that you shine on the red carpet. The Golden Crane Awards will also be your last public event this year. Let's leave everyone with an unforgettable impression."

Mu Zhi couldn't attend any of the major year-end ceremonies and events because she was filming.

Make the most of the red carpet at the Golden Crane Awards to show off your beauty; don't waste it.

Mu Zhi inquired about the origin of the necklace and learned that it belonged to H.forever, the jewelry brand she endorsed. She assumed that the brand wanted to take advantage of the buzz and attention surrounding her winning the Best Actress award the following night to promote the brand.

As the brand ambassador, she should cooperate well with the brand.

At 7 p.m., Mu Zhi, who had just finished styling her hair, arrived at the Beicheng Art Center Grand Theater to attend the nominee commendation ceremony.

Similar to last year's Golden Horn Awards, most prestigious film and television awards hold a ceremony to recognize the nominees the day before the awards ceremony.

Many netizens are paying close attention to tonight's awards ceremony, trying to deduce the results based on the attending nominated actors:

Who has the best chance of winning, and who has been eliminated early?

Generally speaking, the absence of nominees from the awards ceremony means they are not in Beicheng tonight, and they will most likely not attend the awards ceremony tomorrow night either.

Mu Zhi, as one of the most popular actresses in the industry, was nominated for the "Best Actress" award at this year's Golden Crane Awards, which has led netizens to pay special attention to the winner of the Golden Crane Award for Best Actress.

As a result, netizens flocked to the official Weibo account of the Golden Crane Awards, and a group photo of the nominees for "Best Actress" was posted.

All five finalists are here.

"Mu Zhi was filming in Tibet last time, and she took leave to come back and attend the Golden Horn Awards, where she won the Best Newcomer Award. This time, she took leave from Hengcheng to come back for the Golden Crane Awards. Could she be going to win Best Actress?"

"The awards ceremony photos for the Best Actor nominees have also been released! Tai Feng didn't attend, and he doesn't have any flights back to Beicheng today or tomorrow, so he's out of the running for Best Actor. He and Mu Zhi are filming the same movie, but Mu Zhi took leave while he didn't, which increases Mu Zhi's chances of winning the award."

Some netizens commented, "It's different. Tai Feng has already won Best Actor, so he definitely won't come this time if he doesn't win. Mu Zhi, regardless of whether she wins or not, is taking this her first nomination seriously."

"All five nominees are first-time Best Actress nominees, and they will definitely all attend the awards ceremony tomorrow. I'll bet on their red carpet gowns tomorrow."

......

Last month, as soon as the nominees for the Golden Crane Awards were announced, forums were flooded with posts discussing Mu Zhi's chances of winning Best Actress. Many of the posts contained comments such as "Mu Zhi is too young," "has few works," and "is not qualified enough."

Mu Zhi's fans: At first glance, the reasons listed seem to make some sense.

After they learned about the other four finalists:

She was the first to win the Best Actress award, and her first film role was in an art-house film for which she was nominated.

The second actress has acted in many suspense films, and this is her first time playing the lead role. She was nominated for her role in a suspense film.

The third person starred in several films and was nominated for the science fiction film "Earth Diary". This film was released at the same time as "Countdown" and its box office was not as high as "Countdown".

The fourth nominee was a patriotic film released during the Spring Festival. It had the highest box office among the nominated films, but also the least amount of screen time for the character.

Including Mu Zhi, all five nominees are first-time Best Actress nominees.

After a thorough analysis, fans concluded that their idol had the strongest overall strength, considering factors such as acting skills, screen time, the subject matter of the nominated works, box office performance and reputation, the presence of a renowned director, and the presence of an award-winning actor as the male lead.

The chances of winning the award are undoubtedly the highest.

If your idol wins an award, it's well-deserved!

The consensus is that regardless of whether Zhi Bao wins the Best Actress award, she's already far ahead of her contemporaries. (Proudly puffing out her chest)

They were beaming with joy, eagerly awaiting tomorrow's awards ceremony.

[Author's Note]

Thank you to all the little angels who voted for me or watered my plants with nutrient solution between 00:42:50 on September 3, 2022 and 00:20:17 on September 4, 2022!

Thank you to the little angels who watered the nutrient solution: 37891068 (10 bottles); Little Tiger Loves Fish (1 bottle);

Thank you so much for your support! I will continue to work hard!