Chapter 19

The promotional video began playing, accompanied by beautiful instrumental music.

Because filming wasn't done in chronological order, and each time Yu Miaomiao received a script containing only a few scenes for that day, this was the first time she had seen the complete storyline.

The first one is the female version.

Accompanied by urgent music, a tabby cat darted through the woods and bushes, dodging its pursuers, before lying on the ground covered in wounds.

The character played by Yu Miaomiao approached and tenderly picked up the stray cat.

How did you get so many injuries?

The dialogue that appears at the bottom of the screen is similar to a voice-over; it's the part that will need to be dubbed later.

In the next scene, Yu Miaomiao carries the tabby cat into the hospital, and the sign for Cat Joy takes up almost a third of the screen.

Li Zhi asked quietly, "Isn't this a cat food ad? Why is it promoting a hospital?"

Yu Miaomiao replied, "This hospital is 50% owned by Maomaole Company, so it is considered one of its assets."

Li Zhi understood, "No wonder they all have the same name."

There was another reason, which Yu Miaomiao didn't mention.

On the very night she decided to sign the contract with Xu Lan, she checked all the publicly available information about Maomao Le Pet Company.

Then it was discovered that the other half of the shareholders of Maomaole Hospital was the hospital director, whose name was Li Ruzhang. The son of the chairman of Maomaole Group was also named Li Ruzhang.

Otherwise, the dean wouldn't have provided the film crew with the filming location free of charge.

During their conversation, the plot progressed to the point where Yu Miaomiao, despite her scratches, still held the cat tightly to prevent its wounds from tearing open.

The stray cat seemed to sense her pity and stopped struggling.

Next comes a series of montages: bringing the cat home, applying medicine, bathing, playing, and so on.

As the tabby cat's wound heals and gradually becomes more even, the woman and the cat slowly grow closer. The scene freezes on the female protagonist holding the tabby cat, fast asleep, her sleeping face serene and beautiful under the careful lighting.

The next scene shows the female lead taking her tabby cat to a pet food store—the location was once again courtesy of CatCatJoy.

Faced with the female protagonist showing off one snack after another, the tabby remained unmoved, strolling haughtily among the shelves. Then, her eyes lit up, and she pounced on a can of food.

The camera pans to a girl carrying a full box of cat food and canned food as she walks out of the store. The tabby cat is perched on a can, its head held high, as if guarding its property, its posture strikingly similar to the CatJoy logo on the box.

In the next scene, the increasingly plump tabby cat is devouring a can of food. The female protagonist picks the cat up and says in a voiceover, "Is it really that delicious? You're getting as fat as a pig!"

The clever tabby cat stole a can of cat food and came to the yard to eat it. Suddenly, a meow was heard. The tabby looked up and saw a golden shaded cat curiously looking at the cat food through the fence. The tabby generously shared the food.

The final scene shows the female protagonist finding the tabby cat that stole the food, while the male owner next door follows the footsteps of the golden tabby cat into the yard. The two smile at each other, and the camera pans down to show two cats engrossed in eating canned food.

The screen darkens, leaving only the cat food can in the center of the view. Zooming in, the can disappears, leaving only the CatCatJoy logo. Then the logos of the municipal government and the municipal stray animal protection association appear in turn, followed by the credits.

Next up is the male version.

In a brightly lit pet shop, the boy played by Jiang Chengyi chooses an adorable golden shaded dog as his pet. The narrative pace is similar to that of the female version, involving hospital check-ups, getting to know each other, and heartwarming interactions.

In the latter half, the boy, busy with work, leaves his golden tabby cat at home. The cat always sits by the bed, gazing at the boy's departing figure, and gradually becomes depressed and loses its appetite.

The male protagonist tried many different kinds of cat food and tried many methods, but nothing worked.

Until one day, the listless golden shaded cat's nose twitched slightly, its melancholy eyes lit up, and it rushed out of the house. The male protagonist followed closely behind, and what he saw was the two cats huddled together. The ending was the same as the previous version.

Both versions of the promotional video were over four minutes long, totaling nearly ten minutes, and everyone in the dubbing studio watched the entire video in silence.

“Pah pah pah pah…”

A lone clap rang out, and everyone looked toward the source of the sound—Cheng Nuo.

Completely oblivious, he stared at the black screen video, exclaiming, "It's so good!"

Xu Lan asked, "What do you think is beautiful?"

Cheng Nuo said, "I think the filming, editing, and music are all good."

Xu Lan smiled sincerely: "That's very accurate."

This layman boy succinctly pointed out the part of the promotional video that cost the most money.

As the producer, she spent the vast majority of the budget on the production aspect.

They hired a well-known pet director, lighting, photography, props, and editor. Because they hired amateur actors, the film's salary was very low, and the remaining budget was used entirely for original instrumental music.

The final product is excellent, with a clever and interesting plot, warm and natural scenes, and a well-paced narrative. The advertisements and the plot are well integrated and do not feel forced.

Everyone gave the promotional video high praise, and Xu Lan finally felt relieved.

The promotional video had very little dialogue, and it took three hours to record.

Xu Lan asked the group to stay behind and explained the marketing plan after the promotional video was launched.

"As planned, the promotional video will be launched on all channels in a week."

"after……"

She focused on the parts where the two of them needed to work together after the promotional video was released.

This includes opening a Weibo account, using your real name as the nickname, and cooperating with the official Weibo account of Maomaole to repost content. If you don't want to manage your Weibo account, you can hand it over to the marketing department, where someone will regularly post content and interact with comments.

"By the way, three days after the promotional video goes online, I will arrange for a 'passerby' to pretend to accidentally discover your donation record."

"What donation?" Yu Miaomiao asked.

Seeing the girl's puzzled expression, Xu Lan explained to her.

It turns out that Jiang Chengyi decided to donate all his earnings to Cat Paradise Hospital for the sterilization and treatment of stray cats.

Xu Lan exclaimed, "I was surprised when I heard about this decision, because even for people who are already working, this is not a small amount of money."

"So I had someone revise the marketing plan yesterday."

Li Ruzhang, who is also the dean, slapped his thigh and exclaimed, "Sister, why didn't you tell me this?!"

"Old Jiang has donated an unknown amount of money to our hospital over the past year, and even took posters for the hospital for free. All the money has been converted into sterilization funds, which adds up to more than 100,000 yuan. We can't leave this out when we're doing marketing."

Xu Lan was even more surprised and looked at Jiang Chengyi, "Chengyi, why didn't you tell me?"

Jiang Cheng replied calmly, "There's nothing to say."

The reason he told Xu Lan about this yesterday was that he felt it was too troublesome for the salary to go through two intermediaries and that taxes had to be deducted, so it would be better to allocate it directly within the company.

"The marketing plan needs to be revised again."

Xu Lan immediately pulled Li Ruzhang aside to ask for details.

Cheng Nuo was also surprised, "Old Jiang, you really don't want tens of thousands of yuan in film fees? That's awesome!"

Of all the people, Yu Miaomiao was the most surprised.

At first, when she saw Jiang Chengyi easily swayed by the director's offer of a salary, she thought he was no different from many other people in the world, equally driven by self-interest.

But only now, upon hearing that Jiang Chengyi had donated all of his earnings, did she realize that he was not the person she had imagined.

Yu Miaomiao felt a slight stirring in her heart, and a strange emotion surfaced, but then she remembered the FA scholarship and suddenly became alert.

She turned her head to the side, subtly observing Jiang Chengyi, completely forgetting her previous embarrassment and discomfort.

He stood motionless, his shoulder wrapped around Cheng Nuo's strong arm. As the focus of attention for the people in the room, he remained calm and composed, showing a sense of equanimity.

But in Yu Miaomiao's view, this was pure provocation.

They filmed the same promotional video with similar scenes, but Jiang Chengyi's actions shifted the marketing focus entirely to him.

Absolutely not!

It's just donating his salary!

A strong competitive spirit rose in Yu Miaomiao's heart.

She suddenly spoke up, "Sister Xu, I'll also donate all of my earnings to Cat Joy Hospital."

This earth-shattering statement made Yu Miaomiao the second focus of attention after Jiang Chengyi.

Xu Lan was shocked again, "Miao Miao, are you serious?"

“Of course.” Yu Miaomiao’s voice was equally calm. “Jiang Chengyi sets a good example, and I learn from him.”

Fake.

Unlike Jiang Chengyi, she has no interest in charity or stray cats, but that doesn't stop her from donating all her earnings.

In this way, the two of them will definitely become the focus of this publicity campaign, generating a huge amount of exposure.

Although she couldn't surpass Jiang Chengyi, Yu Miaomiao would definitely not fall behind him.

Li Ruzhang's eyes widened in disbelief. He couldn't believe that he would ever meet someone of such high moral character as Jiang Chengyi in his lifetime.

Especially since this person is Yu Miaomiao.

Xu Lan was on the phone with the marketing department, and Jiang Chengyi didn't dare to disturb him, so he quietly crept up to Jiang Chengyi's side.

The gossipmonger asked, "Old Jiang, is there something going on between you and Yu Miaomiao?"

Jiang Cheng glanced at Li Ruzhang and said, "Guess."

He chuckled, "I bet there is."

He still remembers the first time he met the girl.

Holding the cat, what draws more attention than her appearance is her indifferent and aloof expression.

She listens to people talk, but she never takes these people or their words to heart.

Those large, glassy eyes intimidated him.

But just now, Li Ruzhang noticed a detail.

When Yu Miaomiao said, "I will learn from him," her tone was still indifferent, but her expression was so solemn. She looked at Jiang Chengyi, her glass-like eyes reflecting his figure.

The dean described it with a limited vocabulary: "Her eyes are filled with nothing but you."

Jiang Cheng casually flipped through a page of the marketing plan. "Are you sure that's not the look you give an enemy?"

Recalling their previous argument at the hospital, the hospital director was almost persuaded, but quickly reaffirmed his own opinion.

"Has she seen anyone else? Even if she's an enemy, she's the only enemy!"

"She treats you so specially, doesn't that prove anything?"

"You should know that attention is the beginning of liking."

Where did you get your theory from?

“Little sweet potato,” Dean Mu said emphatically.

"I have reservations."

Jiang Chengyi remained noncommittal.

But the dean swore he heard a muffled laugh.