While achieving certain results in deepening social responsibility and public welfare innovation, family businesses have keenly captured the opportunities of the digital age and shifted their focus to digital marketing and customer experience upgrades to further enhance their market competitiveness.

The company's top management first conducted an in-depth analysis of the current marketing model and found that the effectiveness of traditional marketing channels was gradually weakening, while the potential of digital marketing had not yet been fully tapped.

"We must accelerate the construction of a comprehensive digital marketing system, from social media promotion to e-commerce platform operations, from big data precision marketing to content marketing innovation, to comprehensively enhance the brand's digital influence." The head of the marketing department elaborated on the new strategic direction at the meeting.

Therefore, the company set up a dedicated digital marketing team. However, in the early stages of the team's formation, it faced problems of talent shortage and lack of experience.

"The human resources department should increase its efforts in recruiting and training digital marketing talents. At the same time, it can consider cooperating with external professional institutions to quickly improve the team's professional capabilities." The company's senior management pointed out the direction for solving the talent problem.

In terms of social media promotion, although the company has opened multiple official accounts, the content published is unattractive and the interaction rate is low.

"The content creation team needs to have an in-depth understanding of the preferences and needs of target customers, develop personalized and valuable content strategies, and increase user engagement and willingness to share." The marketing team continuously optimizes social media operation strategies.

At the same time, companies are actively developing e-commerce platforms, but they are facing numerous challenges in platform construction, store operations, and customer service. For example, the e-commerce platform interface design is not user-friendly and the shopping process is cumbersome, leading to customer loss.

"The technical department and customer service department must work closely together to optimize and improve the e-commerce platform to provide a convenient and smooth shopping experience. At the same time, a complete customer evaluation and feedback mechanism should be established to promptly resolve customer problems and improve customer satisfaction." The company's senior management has put forward strict requirements for e-commerce business.

Big data precision marketing is an important means of digital marketing, but enterprises face technical bottlenecks and data security risks in data collection, analysis and application.

"The technical department should strengthen the research and development and application of big data technology to ensure the accuracy and security of the data. At the same time, the marketing department should formulate precise marketing strategies based on the results of data analysis to improve marketing effectiveness." The company has strengthened technical support and management of big data marketing.

In terms of content marketing, companies have tried to produce various forms of content such as videos and blogs, but the quality of the content varies and the dissemination effect is not good.

"Establish a professional content production team, improve the creativity and quality of content, combine hot topics and popular trends, and create high-quality content with spreadability." The marketing team is constantly exploring effective content marketing methods.

In addition to digital marketing, companies are also focusing on improving customer experience. They conducted a comprehensive review of their customer service processes and discovered issues such as delayed responses and inefficient problem-solving.

"The customer service department should establish a rapid response mechanism, strengthen training, and improve the professional quality and service level of customer service personnel. At the same time, introduce advanced customer relationship management systems to achieve refined management of customer information." The company is committed to improving the efficiency and quality of customer service.

Product design and delivery also impact the customer experience. Companies have found that some products fail to fully meet customer needs, resulting in delayed delivery and impacting customer satisfaction.

"The R&D department should strengthen communication with the marketing department, gain a deeper understanding of customer needs, and optimize product design. The production department should strengthen supply chain management to ensure on-time delivery of products." The company emphasized the synergy between departments in improving customer experience.

In addition, the company also pays attention to the improvement of after-sales service, adding items such as after-sales return visits and value-added services. However, during the service implementation process, there are inconsistent service standards and unstable service quality.

"Establish unified after-sales service standards and processes, strengthen training and supervision of after-sales service personnel, and ensure consistency and stability of service quality." The company has strengthened the standardization and management of after-sales service.

After a period of hard work and improvement, the company's digital marketing has achieved remarkable results, with brand awareness and market share continuously increasing. The customer experience has also been greatly improved, with customer satisfaction and loyalty significantly increased.

But companies are well aware that digital marketing and customer experience upgrades are an ongoing process that requires constant adaptation to market changes and customer needs.

"We must maintain keen market insights, continue to innovate and optimize digital marketing and customer experience strategies to remain invincible in the fierce market competition." The company's top management motivated all employees at the summary meeting.

In the future, the family business will continue to increase its investment in digital marketing and customer experience upgrades, constantly explore new models and methods, create more value for customers, and drive the company's continued growth and development.