The resources Tan Wei sent were naturally the best, and Nan Xian never had to worry about this aspect. However, this time, Tan Wei gave her a real surprise.

Among the ten advertising offers, one was quite prestigious—Amandine's Chinese spokesperson.

As is well known, Amandine, as one of the world's top luxury jewelry brands, not only has high requirements for product design, but is also very selective in choosing its brand ambassadors.

To date, Amandine has never appointed any spokesperson in China; even a certain pop star is only a regional brand ambassador.

But now, this opportunity, which can be described as a windfall, has fallen into Nan Xian's lap.

She was extremely surprised, but then she thought about it and realized that Amandine and the He Group had a cooperative relationship. It wasn't surprising that the two sides would give each other some "concessions" in exchange for mutual benefit.

Moreover, he also holds shares in the company, and in a sense, he and the He family are family.

However, this time, she was wrong—

Amandine has a very high-class attitude. To be honest, they used to only serve the royal family and didn't really care about the He Group. So how could they possibly give up their profits?

However, when Nan Xian was wearing their co-branded outdoor sneakers adorned with Padparadscha, a passerby took a picture of her and uploaded it online. Now, those photos have been viewed over 100 million times and received over 100,000 likes on the largest social media platform in the world.

The most frequent comment in the comment section was—

These shoes are so beautiful! Can anyone tell me how to buy them?

This is the first time I've seen a design with gemstones embedded in sneakers. It's very unique, and I'd give it a 9 out of 10. I'm deducting one point because I haven't worn them myself.

This is a limited edition collaboration between Amandine and a Chinese brand; there's only one pair in the world, and the gemstones set on them are Padparadscha jewels worth over $100,000!

[Oh my god, no wonder she's so beautiful, it's Amandine's Padparadscha!]

In just one day, Amandine's global search volume and website clicks both surged by more than 300%.

Now, almost the entire world knows that Amandine's Padparadscha is not only breathtakingly beautiful, but can also be inlaid on shoes.

Compared to diamonds set in wedding shoes and evening shoes, a rare and precious "little thing" adorning sneakers adds a touch of casualness and ease, making them seem less aloof and more approachable and natural.

Amandine's first collaboration with the He Group yielded tremendous results even before marketing truly began.

The outdoor shoes in the same series were already sold out before their official release, and many of Amandine's high-end VIP clients even called and emailed them, requesting that they increase their orders...

And all of this started simply because of a few photos of Nan Xian wearing those shoes.

Amandine's marketing director keenly sensed Nan Xian's extraordinary influence, or what would be known more than a decade later as "sales power," and immediately reported this situation in detail to his superiors.

Amandine's French headquarters held a special meeting on this matter. More than half of the members believed that Nan Xian's influence was beyond their imagination, and that such a strong effect was achieved without deliberate marketing. They suggested that they take advantage of this opportunity and invite her as a spokesperson to further expand Amandine's influence in China.

After the meeting, Amandine extended an olive branch to Nan Xian.