Chapter 288: Making a Big Profit (Supplement)

"Love O2O is now in its second week online, with 12 episodes aired. This week's ratings hit a new high, reaching 2.135.

Tencent Video’s online playback volume exceeds 3 billion.

Whether it's online discussion or Baidu Index, it's far ahead, far surpassing other TV series of the same period."

In the office, Yang Liwen excitedly reported to Gu Wei the current achievements of "Love O2O".

Gu Wei looked at the more detailed data sheet in his hand with a smile on his face.

All of this was within his expectations, and all he could say was that everything was developing as planned.

"Boss, looking at the current online streaming volume and growth trend, the final streaming volume of [Wei Wei] is very likely to exceed 9 billion.

When we complete our bet with Tencent Video, we'll be able to get the highest-tier payout of 6 million per episode, for a total of 180 million."

While other gains in fame are intangible, the money brought by this volume of views is tangible and visible.

When selling the film, Gu Wei went against the majority opinion and chose to sign a step-by-step agreement with Tencent Video, which was a gambling-like agreement. Now it seems that it will be a great success.

"I'm not surprised at all that we were able to secure the highest-tier film purchase fee. Nine billion views is definitely not the end of the road for [Love O2O]. In my opinion, breaking 10 billion is only a matter of time."

Gu Wei said lightly.

Yang Liwen on the opposite side didn't think he was bragging at all. Gu Wei's record since entering the circle has been very brilliant. Every TV series he starred in was a huge hit. "Love O2O" just continued this glory.

"Boss, all the TV stations have contacted us, hoping to secure the second round of broadcasting rights for Love O2O. What do you think?"

"How's the offer?"

"Mango TV has the highest payout, with 1.5 million per episode for the second round of exclusive broadcasting. Beijing TV and Lizhi TV are both paying 1 million per episode for the simulcast."

Gu Wei thought about it for a moment and decided to sell the second round to Jingcheng TV and Litchi TV. The difference was 15 million. What kind of relationship could be worth 15 million?

"You've always had a good relationship with Mango TV. Will there be any problems if you reject them twice this time?"

Yang Liwen was a little worried. After all, it was Mango TV, the real boss of Taichung, and it had a lot of say in the entertainment industry.

"General producers are definitely at a disadvantage in front of TV stations, but we have already made a name for ourselves, and with me here, we won't have to worry about selling our future TV series.

Without Mango TV, there are still Blueberry TV, Lychee TV, Beijing TV, Shandong TV, etc.

As long as the work is good enough and can bring ratings to the TV station, there will be TV stations that will buy it.

Believe it or not, even though our drama helped Blueberry TV surpass Mango TV, when my next drama comes out, Mango TV will still come with money to buy it."

Gu Wei said confidently.

Ordinary producers cannot guarantee ratings, and selling films depends entirely on their previous fame and relationship with TV stations.

Why are those anti-Japanese dramas and cheesy idol dramas able to make money in the end, and why are they made one after another?

There are people in the film purchasing department of the TV station, so there is no need to worry about sales.

But in the end, you are under the control of others. If they are not satisfied or the relationship becomes strained, the drama in your hands will immediately become worthless.

Gu Wei is different. His past record proves that as long as a TV series he appears in is a guarantee of ratings. The champion of the same time period is just a routine operation, and the annual drama king is the real goal.

Moreover, his dramas are not short of investment. No matter how much the TV station pays for them, the cost can be recovered from advertisers.

How much you can earn in the end depends on how popular it becomes after it is broadcast.

Therefore, as a producer of high-quality content, he can now control the TV stations. After all, there are dozens of local satellite TV stations and everyone is competing.

Similarly, Gu Wei has the same relationship with video playback platforms.

As long as Gu Wei continues to be successful and his golden body is not broken, he can always take the initiative in this relationship.

Unless the TV series he shoots flop after it is broadcast one day, he will naturally fall from the altar, and the platform will consider many aspects when purchasing the film.

[Love O2O] has a different meaning for Gu Wei and his company.

Although the two TV series he had previously participated in, "Gu Jian Qi Tan" and "Come On, My Love", were also popular on the entire Internet, his identity was just a leading actor. He had some investment, but it was not much. He earned some pocket money and mainly increased his fame.

[Love O2O] is a TV series independently invested and produced by his company, and all the income goes into his own pocket.

In terms of product placement in TV dramas, in addition to the fixed fees of 14 companies totaling 42 million.

As the online broadcast volume has exceeded 3 billion, NetEase, which signed a tiered profit-sharing agreement, has to pay "Wei Ming Tian Xia" 30 million in advertising fees for the embedded advertising of "A Chinese Ghost Story".

The total is 72 million.

Blueberry Channel spent 3.5 million per episode on purchasing the film, totaling 105 million.

Tencent Video charges 6 million per episode, for a total of 180 million in film purchase fees.

Now after the second round of sales, we can earn another 60 million.

[Love O2O] expects revenue of 417 million yuan, cost of 50 million yuan, and profit of 367 million yuan.

This income is basically comparable to that of "The Empress of China" and "The Journey of Flower".

It is not as good as "The Journey of Flower" in terms of peripheral development, nor as good as "The Empress of China" in terms of TV station sales, but the cost and shooting period of "Love O2O" are much less than both of them.

There will be three more rounds of broadcasting rights in the future, as well as sales of foreign copyrights, peripheral operations, and other sources of income.

These are just the practical benefits.

As the first TV series produced by Weiming Tianxia and broadcast on satellite TV, "Love O2O" helped the company gain fame on the TV platform.

Although the previous productions "The Rise of Phoenixes" and "Yu Zui" were also popular, they were web dramas after all.

As the first TV series to be broadcast on satellite TV, "Love O2O" can be said to have allowed the TV station to truly see the strength of "Wei Ming Tian Xia".

Even if Gu Wei does not appear in the TV series produced by the company in the future, there will be TV stations that will consider cooperating with them.

In the afternoon, Mr. Sun Zhonghuai from Tengxun Video called me.

The two exchanged a few pleasantries and congratulated each other on the success of the TV series.

Afterwards, Sun Zhonghuai proposed to cooperate with Gu Wei's company to shoot some online dramas specially provided by Tencent Video.

Now that "Love O2O" is so popular on the Internet, the exclusive broadcast of Tencent Video can be said to have attracted a lot of traffic.

But other platforms are not completely powerless.

Although "Grave Robbers' Chronicles" launched by Kiwi and "Wuxin: The Monster Killer" launched by Sohu Video cannot compare with "Love O2O" in terms of playback volume and popularity, they also have a place in the market due to their excellent quality.

What particularly worries Sun Zhonghuai is that "Grave Robbers' Chronicles" is a joint production of Kiwi and Huanrui Century, while "Wuxin: The Monster Killer" is a joint production of Sohu Video and Tangren Film and Television.

In other words, these two web dramas are special dramas provided by the two platforms, and it is useless for other platforms to pay.

Moreover, both dramas can be filmed into sequels. As long as the audience likes the first part, the subsequent ones can continue to be filmed and broadcast to continue to attract traffic to the platform.

Sun Zhonghuai felt that Tencent Video also needed this kind of special drama, or even its own self-produced drama.

And Gu Wei's [Weiming Tianxia] is currently the best partner.

The two online dramas, "Go Princess Go", "Yu Zui", and "Love O2O" and one TV series all became hits, which proves the excellent vision and outstanding production ability of "Wei Ming Tian Xia".

Gu Wei was also tempted by Sun Zhonghuai's proposal, but since the matter was of great importance, he did not agree to it casually, but just said he would consider it.

Mr. Sun also understood that if the two companies decided to cooperate, it would affect the development direction of Guwei Company in the next few years and required careful consideration.

After hanging up the phone, Gu Wei thought for a long time alone in the office. Finally, he decided to wait for the general manager of the film and television company, Zhao Mingcheng, to come back, and then the company's top executives would have a collective discussion before making a decision.

There is no doubt that Gu Wei has played a role in the development of [Weiming World] to the present stage, but without the full cooperation of others, Gu Wei alone can only hammer a few nails.

Gu Wei always likes to listen to other people's opinions. Of course, the final decision has to be made by him, the big boss.

No one would ever question his decisions in the company.

4 chapters left

(End of this chapter)