Chapter 479 A full man does not know the hunger of a hungry man

At the same time as the release of "The Love Master", at 6 pm on New Year's Day, Bulgari's official Weibo account announced that Gu Wei had been appointed as Bulgari's global brand spokesperson.

#Welcome @Gu Wei, who has officially joined BVLGARI as its global brand ambassador, effective today! His handsome appearance is extraordinary, his ideals and his original aspirations are as brilliant as gemstones. We look forward to growing together with Gu Wei and BVLGARI! #

In the photo below the message, Gu Wei is wearing a black suit and a Bulgari brooch, looking very noble.

The news naturally attracted a lot of attention on the Internet and in the fashion industry.

Bulgari is an Italian luxury brand belonging to the LVMH Group. It was founded by Sotirio Bulgari in Rome in 1884. It is one of the world's eight major red-blooded luxury brands and is also an international luxury brand that is very recognized by the Chinese people.

Of course, in terms of domestic popularity, Bulgari still has a big gap compared to LV, which is why they are eager to find Gu Wei to be their spokesperson.

These international luxury brands are all salivating over the huge pie of the Chinese market, and are trying every possible way to expand their brand awareness in the country in order to better open up sales channels and improve the company's future performance.

[Oh my god, this year is really a big one for Gu Wei. Not only did his films achieve explosive success, but in the second half of the year, he also secured global endorsement titles for three major international brands. This level of endorsement is truly unmatched among Chinese male stars!]

Congratulations to Gu Wei for securing another international luxury brand endorsement after Louis Vuitton, landing the role of global brand spokesperson. So impressive!

[Bulgari's previous spokesperson in China was Shu Qi, but she is now the spokesperson for Greater China. And Gu Wei Niu, right off the bat, became the global brand spokesperson!]

[Little-known fact: for international luxury brands like Bulgari and LV, celebrities usually upgrade their careers through the ranks from brand friend, brand ambassador, single product spokesperson, regional spokesperson, and finally global spokesperson.

Someone like Gu Wei, who was given the highest title, must be a truly top-tier star with a certain degree of international fame!

[For your information, Bulgari's global brand ambassadors used to be Anne Hathaway, but now they are both Gu Wei and Anne!]

【.】

After Bulgari’s official announcement, materials about Gu Wei as the global brand spokesperson were also launched around the world. While promoting Bulgari, Gu Wei’s own fame also gradually spread through various huge posters.

The crew of "Ex-Files 3" in Shudu.

Although Gu Wei has asked for leave from time to time since the start of filming, the filming progress has not been delayed at all. In just over a month, most of the film has been shot.

[Ex-Files 3] This movie is really very simple.

There are only a few main actors, and the shooting scenes are companies, homes, restaurants, bars, KTVs, etc.

The rest are various conversations between the main actors.

To be honest, although it is a movie, Gu Wei feels that it is easier than the modern idol dramas he had filmed before.

In the crew's lounge area, Gu Wei was sitting aside and browsing his phone.

"Brother Wei~"

"Wenwen, is the show over?"

After filming together for more than a month, the relationship between Gu Wei and Yu Wenwen is no longer as unfamiliar as it was at the beginning.

Especially when the other party takes the initiative to make friends, the way he addresses Gu Wei has changed from Mr. Gu and Teacher Gu Wei at the beginning to Brother Wei now.

“Well, I just finished filming the scene in the cafe with Teacher Nini.

As expected, there is a huge gap between a singer like me and a professional actor."

"Ni Ni's acting skills are also among the best among the actresses in the circle. Don't underestimate yourself. You performed very well in the scenes we were in together before."

Gu Wei smiled and encouraged.

"Hmm~"

Yu Wenwen nodded happily.

"By the way, Brother Wei, I've already made a demo for the song [Dignity] we created together before.

Director Tian liked it very much and decided to use "Dignity" as the theme song for our film and future promotional songs! "

"That's a good thing. You wrote a really good song. It's heartfelt and you have a lot of talent!"

Gu Wei praised with a smile.

Yu Wenwen raised the corners of her mouth, looking very happy.

"I also want to thank you, Brother Wei, for helping me revise the music and write the lyrics. You are the biggest contributor to the creation of this song!"

While they were chatting, Ni Ni came over wearing a light-colored work suit, looking like a strong career woman. This was also her outfit in the play.

Having just finished her scene opposite Yu Wenwen, Ni Ni filmed a "tiny" scene with the second female lead before it was over.

"Teacher Gu Wei is so relaxed. We are working hard on the filming, and you are here chatting with beautiful women."

Nini walked over and sat on the chair next to Gu Wei, saying jokingly.

Gu Wei shrugged.

"I've been shooting night scenes lately. I need to rest well during the day so I can be energetic when filming later in the day."

"Brother Wei, Teacher Nini, you two can chat. I won't bother you guys~"

When Yu Wenwen saw Ni Ni coming, she tactfully said goodbye and walked away. She knew that the two had a very close relationship, which was beyond her reach.

Looking at Yu Wenwen's back as she walked away, Nini's lips curled up slightly, and her fox eyes narrowed slightly.

She knew best what this female artist from Huayi wanted, but unfortunately with her in the crew, the other party was destined to fail.

Although she is not related to Gu Wei, she doesn't want a third person to come in when they are together.

"Congratulations, you're Bulgari's global spokesperson. There are only a handful of celebrities who can get such a big endorsement."

Ni Ni wisely did not mention Yu Wenwen again, but instead congratulated Gu Wei on the good news officially announced last night.

"Thank you. No matter how big a brand is, it's just an endorsement~"

Gu Wei smiled modestly.

"If other celebrities heard you say this, they would definitely say that you are a full man who doesn't know the hunger of a hungry man.

How many artists want to cooperate with high-end luxury brands such as LV and Bulgari, and are willing to offer free products to show their goodwill, but in the end they can only start from being brand friends.

You suddenly become the global brand spokesperson and act like you don't care, how can others be balanced?"

Ni Ni looked at Gu Wei's calm face and said with some envy.

Among the artists she mentioned who wanted to cooperate with high-end brands, there was also herself.

Nini’s fashion resources have always been good, but compared to Gu Wei, they are nothing.

So far, she has only endorsed two high-end luxury brands, TIFFANY and GUCCI.

Ni Ni is the brand ambassador of Tiffany and the eyewear ambassador of GUCCI in Asia.

The next step up is to become the brand spokesperson for Asia. As for the highest position of global brand spokesperson, she doesn't dare to think about it yet.

She does have the title of global spokesperson for an international brand, but that brand is Uniqlo, a mid-to-low-end fast-moving fashion brand, which is far inferior to LV and Bulgari.

Gu Wei had an indifferent expression on his face. He was not trying to show off. The Bulgari endorsement really meant nothing to him. His fame and achievements were there. Even without Bulgari, other luxury brands would come knocking on his door. It made no difference to him.

"Let's go to the movies together after the show tonight?"

Nini chatted with Gu Wei for a while and suggested.

"Is there anything you want to see, Meow?"

"Let's watch the movie 'Love Saint' produced by your company. It's been very popular online these days. I've always wanted to watch it."

Gu Wei touched his chin.

"No problem, I'll ask my assistant to book a show and take you to see it tonight!"

(End of this chapter)