Chapter 665 I can get it easily

After leaving Nazha's house in the morning, Gu Wei went to the company first. After changing clothes and putting on makeup at noon, he attended the L'Oreal offline new product launch conference held in Beijing.

Although Gu Wei has long stopped doing commercial performances, he still has a lot of endorsements and still needs to participate in some brand activities, which are stipulated in the endorsement contract.

He debuted in 2012, and it has been more than 6 years now. As his personal fame has gradually increased, his endorsements have also changed several times.

From just a few domestic brands at the beginning, the number of endorsements increased. When his fame reached a certain level, the number of endorsements gradually decreased.

Some smaller brands can no longer afford Gu Wei's high endorsement fees, even though his endorsement results are very good.

In addition, he is endorsing more and more high-end luxury brands, and he is becoming more and more particular about the choice of brands. Now it is not necessarily that he will accept the job just because the pay is high, but it also has to match his personal style.

To put it bluntly, big brands take on more projects, and some lower-level brands and products in the minds of the public cannot be accepted, otherwise it will lower their own style and cause dissatisfaction among other brands.

L'Oréal Men signed an endorsement contract with Gu Wei in 2016, which was worth 40 million RMB over two years.

When the contract expired at the beginning of this year, the team negotiated with L'Oreal and renewed it for another two years, but the endorsement fee increased to 60 million for two years.

Gu Wei's endorsement price is basically the ceiling for domestic entertainment stars.

Most other first-line stars actually have a two-year salary range of RMB 10 million to 30 million.

For example, Da Mimi, who has always been a top-tier female star, only received 17 million yuan in endorsement fees for two years, while Zhao Liying, who is similar in fame to her, received 20 million yuan for two years.

These two are basically the most popular female stars in the domestic entertainment industry in recent years, but their endorsement fees are far behind Gu Wei.

In fact, generally speaking, the endorsement fees of female celebrities in the entertainment industry are lower than those of male celebrities of the same level.

Among the male celebrities in China, apart from Gu Wei, even Li Jiaheng, who switched to variety shows, and Lu Han, whose popularity has plummeted, are far ahead of female celebrities of the same level in terms of endorsements.

All I can say is that when it comes to chasing stars and spending, girls are more enthusiastic and more willing to spend money.

Gu Wei’s current high endorsement fees are largely due to his fans, especially the female fans. Even if he endorses luxury goods, as soon as the news comes out, his fans can quickly increase the sales of the corresponding products.

"Gu, nice to see you again. Congratulations on your movie's box office success. You're getting more and more handsome!"

"Thank you, Mr. Bei."

The new product launch conference was held in a large shopping mall in Beijing. After Gu Wei arrived, he shook hands with a middle-aged white man wearing black-framed glasses and started chatting with him.

Mr. Bei is the CEO of L'Oréal (China). He is French and his Chinese name is Bei Hanqing. He has been in charge of L'Oréal's business in China for nearly 10 years.

The two exchanged a few pleasantries, walked to the front of the press conference together, and took a photo in front of many media reporters.

L'Oreal had already announced that Gu Wei would attend the new product launch conference, so the mall was packed with people today.

Looking forward from the stage set up for the press conference, the entire shopping mall was filled with a sea of ​​black people.

Looking up slightly, he saw that the fences on the second, third and fourth floors were also filled with people looking down. After Gu Wei showed up, the entire mall was filled with thunderous cheers.

"Gu Wei! Gu Wei!"

"Hubby, I love you!"

"Ahhhh, brother is so handsome!"

“.”

Gu Wei on the stage was already accustomed to this situation and waved to the fans below with a smile.

The foreigner Mr. Bei next to him had a happy smile on his face. The more popular Gu Wei was, the better L'Oreal's products would sell.

This terrifying popularity and super strong ability to sell products are also the reasons why they are determined to renew the contract even if the endorsement fee increases by 50% after the first cooperation ends.

Zhang Yunhui is a loyal fan of Gu Wei and a core member of Gu Wei's offline fan club in Beijing.

After knowing that her idol would attend the L'Oreal new product launch today, she came to the mall early with her best friend and waited outside the stage, occupying the most advantageous position.

This stop lasted two hours, but the moment Gu Wei appeared, she felt that all the previous hard work was worth it.

"Wow! Bro is even more handsome in real life than in movies and TV shows. How can someone be so perfect? ​​He's so handsome it's unfair!"

"Haven't you met Gu Wei before at another offline event?"

"That was a long time ago. Every time I see him, it's like the first time. He amazes me every time!"

"anthomaniac!"

"If you weren't a nymphomaniac, why would you come with me and stand there for almost two hours just to see it up close?"

"I am here to accompany you"

"Tsk~ Just now when Gu Wei walked onto the stage, you almost deafened me with your shouting."

“.”

After a while, the voices of the fans around gradually died down.

The host on the stage was holding the microphone and was about to start the press conference when suddenly a loud shout came from the side of the stage.

"My god, I love you!"

It was Zhang Yunhui's voice.

Gu Wei, who was originally looking ahead with a smile on his face, was also attracted by the voice.

He turned his head slightly and looked in that direction. There was a chubby little girl about 20 years old. She looked fair and clean. No one would have thought that she had such a loud voice.

"I love you too."

Gu Wei replied with a smile while holding the microphone.

After he finished speaking, the fans in the venue became excited again.

Various "Husband, I love you, Gu Wei, I love you, Brother, I love you" appear one after another.

But Gu Wei didn't say anything else.

"Ah~ I can't take it anymore. I'm going to die of happiness." Zhang Yunhui covered her chest with her hands, looking intoxicated.

"I must be dreaming. Gu Wei actually answered me. It's so beautiful."

Her best friend, who supported her to prevent her from falling, curled her lips.

"Shit luck"

"What? I'm saying that sincerity can move mountains and break rocks. I've been pursuing Gu Wei for five years. I've liked him since middle school, and now I'm in college, and I'm still as devoted as ever. This answer is my reward."

Zhang Yunhui said this proudly, and her best friend and the other girls around them all looked at her with envy.

In 2018, China has entered the era of short videos.

From just a few hundred million users at the beginning, Douyin has rapidly expanded to over 250 million daily active users and over 500 million monthly active users, completely surpassing Kuaishou to become the number one short video app in China.

As the spokesperson for Douyin and the most popular star in China, Gu Wei is undoubtedly the most followed person on Douyin.

After the afternoon press conference ended, a short video of his attendance was quickly uploaded to L'Oréal's official account by staff.

At the same time, many videos recorded by the audience on the scene with their mobile phones were also uploaded by them, including the sentence that Gu Wei replied to the female fan.

As a result, this matter became a hot topic on Tik Tok.

The number of likes for the first account that posted Gu Wei’s video quickly climbed to hundreds of thousands.

[My brother is so handsome and gentle. I love him so much!!]

[He is worthy of being my idol for 6 years. He is both professional and has excellent character. He is a true high-quality young idol! ]

I really envy that little girl. If I were her, I wouldn't have been able to sleep that day. She must have done good deeds in her past life to have Gu Wei say he loved her. It was so beautiful!

[I was there at the time. There were so many people that by the time I got to the mall, I couldn't squeeze in. I regret not going earlier. If I had been in the front row, I might have been able to get this good thing.]

I got hooked on Gu Jian Qi Tan after watching it in high school, and have been a fan for five years. I’m currently preparing for postgraduate studies. Gu Wei’s works can be said to have accompanied me throughout my youth.

[I liked Gu Wei earlier than you. I first fell in love with him after watching "The Blade of the Assassin". At that time, I was just curious about who this new actor was. He had no fame before, but he could work with Liu Yifei, and he was the male lead.

Later, I liked Gu Wei more and more after watching "Gu Jian Qi Tan" and "My Fair Princess". Until he became the most popular star in the domestic entertainment industry, I felt like I was nurturing him!

[Apart from anything else, Gu Wei's looks are simply too good to be true. As long as he doesn't deliberately look ugly, he's almost handsome from every angle. And it's not just his face, his height and body shape are also perfect.]

[This goes without saying. Gu Wei's looks are universally acknowledged to be among the best among Chinese male celebrities. Many male celebrities of the same age try to avoid appearing in the same frame with him. After all, it's not a pleasant feeling to be outshined in terms of looks.]

[I suspect you're implying a certain Canadian celebrity, and I have evidence~]

【.】

Palm Springs International Apartments.

Nazha came home early and stood in front of the kitchen stove, wearing an apron and doing something.

She tied her hair up, revealing her fair and slender neck. She held a long-handled soup spoon in one hand, scooped a spoonful from the pot, blew on it, and slowly took a small sip.

"Hmm, the taste is just right. It's fine as the book says.

It seems I have a talent for cooking.”

After talking to himself, he smiled happily, then turned off the gas stove and covered it with a lid.

I came out of the kitchen, walked to the chair in the living room, sat down, took out my phone and started watching Tik Tok.

Soon, she came across the video of Gu Wei attending an event today.

Click on the comments below to read them one by one.

"Haha~ What's the big deal? You're so happy just by saying I love you too. You've never seen the world."

As he was speaking, the sound of a door opening was heard.

"I'm back"

Nazha put down her phone, stood up, and walked to Gu Wei with a smile.

"Hmm~ It smells good. Are you cooking dinner?" Gu Wei asked in surprise after changing his shoes and looking at Nazha's outfit.

In his impression, Nazha can't cook and has never done it before. When they were recording "Flowers and Youth", he and Zhang Ruoyun prepared some meals.

"Of course, come on."

Nazha was a little arrogant and pulled Gu Wei to the restaurant.

I went to the kitchen and brought up the soup I had just cooked.

"Did you make all these?" Gu Wei looked at the four dishes and one soup on the table in disbelief.

Nazha did not answer, but asked Gu Wei to sit down and served him a bowl of soup that had just been served.

Gu Wei looked at the seaweed egg drop soup in the bowl, scooped a spoonful with a spoon, blew on it, and slowly drank a sip.

"How does it taste?" Nazha sat aside, blinking her big eyes and looking at him expectantly.

“Not bad, the saltiness is just right, and the taste is delicious. It’s rare to get such a good cooking result for the first time.”

Gu Wei praised with a smile.

In fact, the taste of the soup is very ordinary, and it is a little salty, but Nazha deserves praise for being so proactive.

After taking a sip, Gu Wei put down the spoon, looked at the other dishes on the table, picked up the chopsticks and picked up a piece of sweet and sour pork ribs.

"This is your first time cooking, right? You can come up with so many different ideas. That's amazing!"

Nazha was still happy about the compliment, and felt a little embarrassed when she heard what Gu Wei said.

"I made the seaweed egg drop soup myself. The rest were takeout orders from a nearby restaurant."

Gu Wei suddenly realized.

As soon as he took a bite of the ribs, he knew that it was most likely not made by Nazha. If she could achieve this level of cooking for the first time, then Nazha could change her career and become a chef. This talent is extraordinary, and even the young chef can't catch up.

“That’s amazing too, the soup is delicious!

It seems that Nazha, you are a chef who was delayed by acting. If you had studied cooking, you might be a Michelin three-star chef now."

"What? It's not as exaggerated as you say."

Nazha said sweetly.

"Stop looking at me, eat with me."

"Hmm~"

Naza agreed and thought of something.

"You said you loved me"

"What?" Gu Wei was a little surprised.

"Just say it." Nazha said coquettishly.

"I surrender to you, I love you."

"hey-hey."

Nazha smiled, said nothing, and started eating with Gu Wei.

"What's so difficult about it? It's a big deal for you, but I can get it anytime."

The two of them had dinner together and talked about each other's recent work. The atmosphere was very warm.

"Have you had nothing to do recently?"

Gu Wei picked up a piece of squirrel fish and put it in his mouth, and asked casually.

"The TV series I was filming wrapped at the beginning of the month, and I don't have any plans to join the production for now. Sister Wang said the company has arranged for me to join a few variety shows, and I've been invited by a brand to attend the Milan Fashion Week in September."

Nazha was counting her next work on her fingers. It could be said that these past few days were rare days of leisure.

"What TV series did you film before?"

"Director Zhang Silin directed an urban romance drama called My True Friend, which tells the story of a real estate agent."

Gu Wei thought about it, but had no impression of this drama in his mind.

"It's a TV series produced by Yida Films, and Mr. Jia is the producer."

After she said that, Gu Wei had some idea.

[Yida Film and Television] is one of the most famous media companies in Shaanxi Province. Mr. Jia’s full name is Jia Yiqun, and he is the producer of [Mr. Good] and [Mr. Love].

"It should be easy for Yida's films to be broadcast on TV. Who are you working with?"

"The male lead is Deng Lun"

Nazha thought Gu Wei didn't know who this actor was, so she explained:

"He had previously appeared in Ode to Joy 2 and was a bit of a celebrity. Since Deng Lun's agency is [CTS Entertainment], another producer of My True Friend, he was able to play the male lead.

The second male lead is Zhu Yilong, who became famous in the TV series Soul Guardian, and Tian Xiwei from our company also played a female supporting role in it."

Gu Wei nodded to show that he understood.

"I worked with Zhu Yilong before when I was filming [The Story of Minglan], and his acting skills are pretty good.

He also plays the second male lead in the drama "Ashes of Love" produced by the company that will be released in a few days."

"Speaking of which, Zhu Yilong is our senior. I chatted with him and found out that he was from the class of 2006 at Beijing Film Academy, five years older than us.

After graduating for so many years, he has never been famous. His recent popularity is thanks to a gay drama web drama.

Gu Wei took a mouthful of rice and said nonchalantly:

"This isn't normal. So many students graduate from school every year, but how many become famous? He's lucky to have made it this far."

Naza nodded slightly.

"I also met a junior during the filming of this drama. He was two years younger than me and played a couple with Tian Xiwei in the drama. His name is Zhang Wanyi.

I consider you, my senior, as my idol and have always strived towards you as my goal."

Another familiar name, but Gu Wei no longer cares about these stars who will become famous in the future.

With his current status and resources, even if it is an 18th-tier artist that no one has heard of, he can make the other person famous as long as he wants.

"You've made a lot of friends while filming."

Nazha chuckled.

“Not really, we’re all alumni, so there’s naturally less distance when we work together.

Zhu Yilong, Zhang Wanyi, I all studied at the Beijing Film Academy, and Xiaotian and the male lead Deng Lun both studied at the Shanghai Theatre Academy, so we all have some common topics to talk about."

The entertainment industry is neither small nor big, but it is important or not.

If Gu Wei had not been a student of Beijing Film Academy, he would not have been able to meet Lu Yang through Teacher Xu. Even if he had money, he might not have had the channels to invest in "Embroidered Spring Blade".

Han Sanping will not take a fancy to him in the future.

Sometimes, if you are in a circle and one of our own, then many things will be very simple. If not, it will be much more difficult to achieve your goal.

(End of this chapter)