Chapter 300: Business Failure (I)

It has to be said that after carefully studying advanced Muggle theories such as "Marketing" and "The Past, Present and Future of Business Models", Draco was full of confidence and, in the spirit of practice makes perfect, he passionately started his own entrepreneurial journey.

"According to McCarthy's 4P marketing theory in 1960," he said proudly with his chest puffed out in response to Jian Yu's inquiring look, "I will combine the four basic strategies of product, price, channel and promotion, and adopt effective measures in each dimension."

He quickly tore off a page from the notebook he carried with him. On it was densely written in quill pen:

"See, Yu, this is my initial idea. Our product has a unique selling point. I hired four seventh-grade students with O's in Potions and asked them to make the Bafe Brain Refresher high-quality and ergonomic, so that everyone's sleep time can be shortened to 4 hours. Only one drop is needed, and the effect can last for a full week. One small bottle can last for three months..."

Jian Yu was first surprised at Draco's knowledge of Muggle business studies, and then she sensitively realized that there was something wrong with this plan.

1 drop? A full week?

1 bottle? Three whole months?

In other words, as long as students buy once, they will not make repeat purchases within three months?

One-time business?

But she swallowed back the doubt that was about to come out of her mouth, because Draco looked passionate and all the blood was concentrated in his brain.

——It seems like he is overwhelmed by some theoretical knowledge and is not willing to listen to any opinions.

"Of course, in terms of price, I will promote it at a price far below the market price." Draco continued to chatter, his non-existent tail almost sticking up to the sky, "I think this way we can occupy as much market share as possible and squeeze out the market of those unscrupulous merchants who secretly sell at high prices... Small profits but quick turnover, I dare to guarantee that you won't find such a low price in the market, even if you make it yourself, it's not so cheap..."

So the profit margin is almost squeezed.

Jian Yu swallowed his complaints again.

"And I plan to set up four distribution channels, one for each college, and hire eight students. Their purchase price can be slightly lower... and I will also pay them a small salary and ask them to help promote our potions..."

So labor costs continue to rise.

"Uh..." Jian Yu couldn't help but utter a small question, "Are you sure...?"

But Draco, who was immersed in the fantasy of the future and extremely excited, ignored her doubts and continued passionately:

"As for the last promotional strategy, I will print peripherals with your image as gifts for those who purchase the brain-stimulating agent. This will definitely set off a fire in the whole place and get everyone to buy the potion... Besides, there will be official promotions from the prefects... I also plan to establish an after-sales channel to continuously collect customer feedback..."

Jian Yu just felt that he had too many complaints to say.

Print her peripherals? Another cost expenditure?

After-sales mechanism? The potion has already been taken, how to provide after-sales service? Buyer only refunds?

Can this business plan really break even?

Could it be that while the business was going on, all the original capital was squandered?

She was about to correct the absurdities in Draco's business plan, but he continued to promise:

"Of course, I'll pay you a lot of money for the use of your image - I think I'll be making a lot of money soon!"

Jian Yu quickly swallowed back the words "This plan has a lot of problems and is unlikely to make money" and smiled 15 degrees:

"I believe in you and wish you success."

Hearing this, Draco looked very moved. His originally pale face turned red, and he jumped up as if he had been injected with chicken blood:

"I knew you were the one who supported me the most! I, Draco Malfoy, swear in the name of the Malfoy family that I will never let you suffer any loss!"

He paced excitedly in the common room, muttering:

"Don't worry. The Malfoy family is the richest. My father will give me a lot of pocket money. If I lose money - of course you know that's impossible, I will write to him and ask him to give me Galleons... ahem... to increase my initial investment..."

Hearing this, Jian Yu, who was more assured that Draco would not default on his debt, raised her eyebrows and lit a candle for her partner far away in Malfoy Manor.

I wonder if the Malfoy couple has ever heard of a famous saying:

We are not afraid of the rich second generation squandering their money, but we are afraid of them starting their own business.

I hope that they can maintain their blood pressure and stay healthy in the face of Voldemort's threats and inducements and their son's extravagant spending.

I hope they can still laugh at their son's business theories that are full of Muggle origins.