Chapter 301 Business Failure (Part 2)

The official-produced Bafe brain stimulant is very popular among students.

In just one month, almost everyone had a bottle of potion, and the gold galleons they spent were far below the market level.

This rapidly reversed Draco's originally bad reputation in the other three colleges, and he even earned the reputation of being a "great philanthropist".

It’s a pity that amid the cheers and praises, the person involved’s mood has fallen to the bottom and is full of dark clouds.

——Because this self-employment has unfortunately brought the landlord’s stupid son to the brink of bankruptcy.

——And he had to write to his father several times to seek off-field assistance in terms of gold galleons.

But even more unfortunately, his parents have fully realized one thing from their son's self-funded entrepreneurship:

I'm not afraid that Draco will lose his ambition due to playing with things, but I'm afraid that Draco will become complacent.

"How could it be... Why is this happening..." Draco looked completely colorless, slumped on the sofa in despair, holding the letter from his father in his hand, "This is impossible, how could my father refuse to give me money..."

The letter in his hand slid weakly onto the sofa. It was a letter that contained Lucius's anger at his wasteful behavior, and every word was filled with the intention of persuading him to get back on the right track, "Don't waste your studies."

The loss of his parents' love seemed to have hit Draco so hard that he completely shut himself off:

"So love will disappear, right? He used to give me everything I wanted... If he doesn't give me money, how can I continue my career? How can I continue to make merchandise?"

Hearing this, Jian Yu realized that the failure of his business was a bigger blow to Draco, because he was still complaining.

"I don't understand what went wrong." Draco, with lifeless eyes, pinched his wallet, which was much thinner than at the beginning of the school year. "Although my father doesn't quite agree with my business, he still introduced me to several channels for medicinal materials... and my sales clearly cover the entire Hogwarts, my income is also very good, and the peripherals I give away are all being snapped up... But why am I losing so much money?"

"Everything is clearly in accordance with the guidance of the 4Ps theory of marketing." He slumped decadently on the sofa in the common room, looking at Jian Yu with resentment, "According to the guidance, our products broke through the black market and formed an official monopoly, and the quality is first-class... Our low prices have the advantage of maximizing market share... My promotion strategy is even better. The class leaders are all promoting our potions... and I even created four channels for distribution to different colleges..."

Hearing this, Jian Yu further realized that the failure of his business was not a heavy blow to Draco. What was terrible was that the business theory he pursued was defeated by practice.

Draco continued to mutter his business theory, and took out a booklet that recorded countless contents and began to read:

"I even adopted Lauterborn's latest 4cs marketing theory, which was only proposed a few years ago. I am clearly ahead of the market!"

"I carefully researched consumer needs and controlled how long the potion would last... I understood their ability to pay, and I even established post-sales communication..."

He showed a look of being destroyed:

"Even when Professor Snape came to check my potions, I withstood the pressure. I gave gifts and apologized. I know that my father dealt with those officials from the Ministry of Magic in the same way... Although Professor Snape did not accept it, at least he did not stop my career..."

It has to be said that in order to deal with the "Market Regulatory Bureau" composed of a group of professors, Draco politely played the image of a perfect student.

Faced with the deans' inspection, he had reasons and claims that everything was for the students and it was his honor to serve everyone.

Using his eloquence and the promise that this fifth grade class would achieve unprecedentedly high scores in the OWL exam as bait, the deans praised his good character and approved his business plan.

But now, Draco felt that all his good qualities were destroyed.

Facing Jian Yu, he was dejected:

"Alas - I have given so much, but I still can't do it?"

Jian Yu gave him a sympathetic look.

She could understand Lucius's letter full of encouragement to study, because for the sake of this small brain stimulant business, Draco seemed to have completely forgotten about his studies. Not only did he ignore the key points of the OWL exam, he also skipped a lot of courses to study business theory.

"If it really doesn't work, why don't you review the OWL exam content first?" she kindly advised.

But Draco gave a non-answer. He seemed to have blocked out all information that was not related to the sale of Bafe's brain stimulant.

"I won't accept this." He turned his head towards her. "Maybe my career will be ruined, but before I die I must understand why I died... Otherwise I won't be able to sleep at night and won't be able to close my eyes... Before I review, can you tell me why I lost money?"

"Uh... Is there a possibility..." Jian Yu, who was confused by Draco's nagging, said, "When you sold the Bafei Brain Stimulant, did you not consider the rationality of the cost and expenditure? Did you calculate the labor cost and the cost of printing the peripherals for free? And the bad debts?"

Draco fell into deep thought, and then realization dawned on him.

"I paid salaries to the four seventh-year students who brewed the potion, I paid salaries to eight people in four channels, I paid salaries to the people who worked on the peripherals, and of course, there was also the fee for using your image, and the cost of running the store... plus the cost of the medicinal materials... and the after-sales expenses."

He muttered to himself as he calculated in his notebook, including some miscellaneous expenses:

"There are also the expenses of gift giving and debt default...what is that called...making provisions for bad debts? Maybe I should study accounting..."

As he calculated, his eyes became brighter and brighter, and he seemed to have regained his ambition.

"I see! All we need to do is cut down on the labor costs!"

Jian Yu looked at him in astonishment as he suddenly jumped up from the sofa, a mocking smile appeared at the corner of his mouth:

"Layoffs, salary cuts, and price increases! Why can't they work for me for free?"

Now Draco's capitalism is fully exposed, and he decides to force his employees to work with a hypocritical righteousness:

"Since it is for the benefit of the students, they must be doing it voluntarily. How can they be so greedy for petty profits when serving students?"

"If they don't work hard, how are we going to make money? How am I going to get the money to use your image?"

Jian Yu opened his mouth, swallowed the words "Are you really not going to consider reviewing for the OWL exam?", and instead began to praise:

"Yes, Draco, you are right. You are indeed your father's eldest son."

Draco rushed out of the lounge in high spirits, deciding to carry out drastic company reforms to save his precarious small business.

Looking at his empty wallet on the sofa, Jian Yu could only light a candle for him silently:

I hope that in a few months, when facing the report card full of Ps and the Malfoys, Draco will still be able to laugh out loud.