Chapter 813 Brand Effect

The huge hull of the "Leviathan" super cruise ship gradually appeared in people's field of vision.

The crowd burst into cheers instantly. Some people waved at the cruise ship from afar, some waved small flags, and some shouted and whistled.

Pershing looked at Charles gratefully and said, "The two warships protecting the Leviathan are the French Adventure-class destroyers. Vice Admiral, thank you again!"

"You are very kind, General," Charles replied. "That is what we must do."

At the same time, he glanced at Kitchener and Haig on the other side as if to demonstrate.

Hubbard interjected: "What is even more noteworthy is that the Vice Admiral provides us with this protection free of charge. We proposed to provide a subsidy of $1,000 per day for each warship, but the Vice Admiral refused."

"Really?" Tijani looked at Charles in surprise.

This is not like Charles. As a capitalist, he tried every means to "plunder" Britain, but was so generous to the United States.

Charles glanced at Tijani and said, "What do you know, a rich second-generation? This is called brand effect!"

Britain is a typical commercial country. Doing business with it is like doing business with brothers. You have to settle accounts clearly and not pay a penny less.

The United States during this period emphasized humanity, fraternity, and freedom. Although these were also beautiful lies woven by capitalists and politicians, the American people had been brainwashed into believing them.

When dealing with them, we should be more "people-oriented".

Therefore, when the French Navy was protecting the Leviathan, it advertised to the U.S. military like this:

"Vice Admiral Charles believes that the Leviathan is more than just the Leviathan."

"A cruise ship is nothing in his eyes, even if it is a super cruise ship that costs a lot of money."

"Vice Admiral Charles believes that what is more important is that the tens of thousands of lives carried on the cruise ship, regardless of nationality, should be respected at all times!"

…

(The picture above shows the super cruise ship "Leviathan". It was originally the German "Fatherland", but because of the outbreak of World War I, the shipping route was blocked and it had to be stranded in the United States, which was a neutral country at the time. After the United States declared war, it detained the "Fatherland" and converted it into a transport ship and renamed it "Leviathan". It could carry 14,000 people at a time, but due to overloading and poor conditions, the "Spanish" flu broke out. The ship also became one of the important symbols of the US military's transatlantic transportation during World War I)

Charles' "humanitarian care" instantly moved the American soldiers to tears.

Coupled with the sense of security that Charles created for them with the "Adventure-class" destroyers, American soldiers have since recognized the equipment of the Bernard Group, even if the equipment is actually no different.

This is also true.

During the days when the Leviathan was at sea, the bored American soldiers gave full play to their imagination to discuss the British and French equipment:

"Hey, isn't Britain the best navy in the world? Why are the French warships protecting us?"

"My friend, you must seldom read newspapers. This is France's most advanced anti-submarine warship. It is equipped with an 'echo sounder' and is said to be able to detect submarines thousands of meters away."

"Yes, I have heard of this too. We are safest under its protection. The British warships are just numerous, but the French warships are high-tech!"

…

Another group of people in the cabin were discussing helmets:

"When we get there, we may need to equip ourselves with both English and French helmets. Which one do you think is better?"

"I think it was the British hat-shaped helmet, with its front edge to keep out the rain in the rainy season, which is important for shooting."

But this statement was immediately ridiculed by others:

"How stupid does it take to say something like that? It won't make any difference in the rain, you can hardly even see the target."

"The hat-shaped helmet is more likely to give you away because its edges stand out against the background."

"Yes, there is no such problem with the French 'Adrian' helmet. Do you think it is more important to keep out the rain or to save your head?"

There was laughter all around.

The French "Adrian" helmet easily won and was unanimously recognized by American soldiers.

…

This is the role of "Yilin" publicity.

You only need to make up a few simple stories. Even if these stories insult people's IQ, they can still create a brand effect and craftsmanship, allowing the product to easily defeat competitors and occupy the market.

Now is the time for Ciel's equipment to become a famous brand and reach the top of publicity. Ciel will certainly not let go of this opportunity easily.

As long as it is used properly and coupled with victories achieved in actual combat, almost no country's military industry can compete with the Bernard Group, not even the world's most powerful country or the world's largest industrial country.

Because what they buy is not only physical objects, but also psychological comfort and confidence. They believe that what they buy is the best thing in the world, which can maximize the preservation of their lives on the battlefield.

…

The "Leviathan" was getting closer and closer. The American soldiers standing on the cruise ship excitedly waved and cheered to the people on the shore. They were as densely packed as ants.

Thanks to the busy sailors, the cruise ship took a while to finally stop at the port.

Military music sounded again, and teams of American soldiers walked down the gangway. They all wore Montana hats, with sunny and confident smiles on their faces. They were young and energetic, waving excitedly and striding with bright eyes.

These sound like positive words, but they are derogatory, completely derogatory, on the battlefield.

An experienced veteran should have a blank expression and dull eyes, and should not be very interested in anything around him, because he knows that those are all meaningless waste of energy.

(The picture above shows the M1912 uniforms of the first batch of American expeditionary forces landing in France. The bowler hats they wore were called "Montana hats" or "lemon squeezers")

Pershing took a step forward and saluted the soldiers passing by, and the soldiers saluted and responded:

"Greetings, General."

"It's an honor to meet you, General."

"We await your orders!"

…

Pershing smiled slightly, stepped aside to let Charles next to him, and asked loudly: "Children, do you know who he is?"

The advancing team stagnated for a moment, and then became chaotic. Those in the front were unwilling to move forward, while those behind were pushing forward, shouting excitedly:

"That's impossible, he is, he is Ciel."

"God, he really is Ciel!"

"He's much younger than I thought!"

…

Some soldiers even squeezed out of the line excitedly and ran to Charles to shake hands, quickly took out their notebooks and asked:

"Can I have an autograph, General?"

"Give me one, too."

"And me!"

…

Charles shook his head slightly. They were indeed new recruits, without any sense of organization or discipline.

(End of this chapter)