Chapter 360 10 million users, the opponent appears! Fairy, hand over my grandpa!

"Merry Merry Christmas"

“Lonely Lonely Christmas”

“I want to give my blessing but I don’t know who to give it to. Love is tied up in a knot between us…”

The intermittent singing sounded silently into Chen Yansen's ears through the gap in the window.

Mike Keller and Wu Shengyu from the chip design department held a computer, staring at the screen, and gradually analyzed the instruction encoding and pipeline efficiency of Orange Z1.

"From the perspective of coding efficiency, Orange Z1 consumes less power than ARM Cortex-A9 in terms of access. Using extended instructions for privileged level control can effectively reduce the power consumption of system calls. Boss, did you write this?"

Mike muttered to himself, and finally raised his head and looked at Chen Yansen in shock.

He didn't know when Chen Yansen started preparing, but based on his understanding of ARM, the research and development cycle of each CPU architecture would not be less than two years.

In other words, Chen Yansen has been working on the development of self-developed CPU architecture since Orange Technology was founded? Mike found it hard to believe!

"How does it compare with ARM Cortex-A15?" Chen Yansen did not give a direct answer, but asked in return.

"Through out-of-order execution and multi-issue technology, Orange Z1's execution efficiency is 40% higher than that of ARM Cortex-A15. However, if we want to make a more comprehensive assessment of its superiority, we still need to use simulation tools and performance modeling to obtain accurate quantitative results."

Mike replied immediately.

"So we don't buy the ARM instruction set patent license?" Wu Shengyu was a little confused.

The technical difficulty of Orange Z1 is much higher than that of Huawei's HiSilicon k3v2 chip. The former is to build the main body of the building on a mudflat, while the latter is to carry out decoration and beautification work based on the former.

There is absolutely no comparison! "Who would pay for it if it's free?" Chen Yansen suddenly found it funny and patted Wu Shengyu on the shoulder and joked.

"Mike." Wu Shengyu shouted.

"OK, I understand what you mean." Mike nodded and said to Chen Yansen, "Boss, give us a week, no! Five days. Wu Shengyu and I will test the architecture, cache design and energy efficiency of Orange Z1."

"Thank you for your hard work. Tiangong T100 also needs to be adjusted accordingly." Chen Yansen nodded slightly and responded.

"If Orange Z1 is better than ARM Cortex-A9, it would be worthwhile even if we start over again."

Wu Shengyu said with a firm look.

Orange Technology's technological background is more terrifying than he imagined.

After all, even companies such as Qualcomm, Broadcom and Apple have to spend a lot of money to purchase ARM's instruction set architecture license in order to ensure the performance of their chip products.

As soon as Chen Yansen took over, he started a new business and launched Orange Technology's CPU architecture standard. He was determined to defeat ARM!

Thinking of this, Wu Shengyu felt an upsurge of emotion, and he suddenly felt that perhaps the decision to return to China was the right one.

As for the ecological issue, it is not a problem for Orange Technology because it is essentially a terminal equipment manufacturer.

After Mike Keller and Wu Shengyu left, Chen Yansen called Ding Houmeng from the Intellectual Property Department.

"This is Orange Z1's CPU instruction set technology. We need to apply for domestic and overseas patent protection. I will send you the specific layout strategy. The core patents include instruction encoding, branch prediction algorithm, register renaming mechanism, and hardware-level encryption instructions."

"In addition, peripheral patents such as compiler optimization algorithms, instruction schedulers, and dedicated instructions cannot be ignored."

Chen Yansen spoke straight to the point.

"Okay, boss." Ding Houmeng picked up the documents on the table and replied in a deep voice.

As the director of the intellectual property department of a smartphone company, he certainly knows the importance and development difficulty of CPU instruction set technology.

Although he was full of doubts, he did not raise any questions.

"Oh, by the way, I remember that innovative patents in the field of integrated circuits can get a lot of R&D subsidies and tax incentives."

Chen Yansen said slowly.

"There are indeed relevant policies. I will communicate with Mr. Zhou first and report to you after I have processed it." Ding Houmeng responded.

"Okay, I understand." Chen Yansen said with a smile.

"Boss, you go ahead and do your work. I'm going out to do something." Ding Houmeng stood up and said goodbye.

After finishing the work at hand, Chen Yansen stretched, stood in front of the window with a cup of tea, and thought to himself: Before 2013, the research and development process of Orange Z1 was finally completed.

It is not easy to take revenge on ARM. For more than a month, his spirit has been in a depressed state.

Chen Yansen made up his mind instantly that he would not mess around any more until his mental strength was insufficient to support the long-term activation of the [Planck Clock] talent.

On December 25, Christmas Day, Orange Z1 was born.

Due to patent confidentiality, even Orange Technology’s internal employees don’t know much. Only Mike Keller, Wu Shengyu, Ding Houmeng and others know the most details.

Generally speaking, there are three ways to authorize instruction sets.

First, architecture authorization allows customers to design their own processor cores based on the instruction set architecture. The instruction set can be expanded or modified, but compatibility must be maintained.

The patent licenses purchased by Qualcomm, Broadcom and Apple from ARM are of this type, which are the most flexible and the most expensive.

Depending on the customer size, market positioning, and authorization period, the one-time authorization fee ranges from tens of millions to hundreds of millions of US dollars.

For example, Huawei purchased the ARM V9 architecture, and because it was a permanent license, the cost was as high as 1 billion US dollars.

The second type is core licensing, also called IP core licensing, which directly provides ready-made CPU cores that can be integrated with components such as GPUs on the same SoC chip, but the core design cannot be significantly modified.

Sanxing and MediaTek purchased licensed patents at this level, which have high flexibility, low licensing fees, and high royalty rates, but can also bring products to market quickly.

The third type is usage authorization, which only allows customers to use the packaged CPU core and cannot modify or expand it. It is usually used in embedded systems or low-end markets.

It has the lowest licensing fee and the least flexibility, and is mostly used for low-priced IoT chips.

The chips on OFO bicycles and Yunsu express lockers are basically the products of this type of authorization.

Chen Yansen plans to license Orange Z1 at a low price to grab the market first.

Raise in the early stage and cut in the later stage.

Research and develop one generation, apply one generation, and reserve one generation! Orange Z1 is just the starting point, not the end, of Orange Technology's self-developed CPU architecture.

By then, he wants to see how ARM can make money.

Damn it, you even dare to kill me, you’re looking for death!

Chen Yansen narrowed his eyes slightly, and a hint of coldness flashed across his eyes: "Let's start with Orange Z1 for domestic chips!"

Mike Keller and Wu Shengyu were busy verifying the superiority of Orange Z1, while Ding Houmeng was busy applying for patents.

"Go to the Delta tonight."

Chen Yansen sent a message to Song Yuncheng.

"Or, you can take a rest for two days. I see that you seem a little tired recently." Song Yuncheng replied immediately, and the image of Chen Yansen's tired expression emerged in his mind.

"I'm not tired."

"Did you buy medicine?"

Chen Yansen looked at the content of the text message and was so angry that he laughed. It seemed that he was too gentle to Song Yuncheng.

Buy medicine?

I've never eaten any of that stuff!

Chen Yansen curled his lips and replied quickly with his fingers: "Your Q4 performance is gone."

"..." Song Yuncheng gritted his teeth and said with a feeling of grievance: I am obviously concerned about your health.

at the same time.

Mimo has been online in North America for twenty days, and the number of users in the Beacon Country and Canada has skyrocketed.

The cumulative number of registrations has exceeded 10 million, and the daily active users have stabilized at 4.3 million, with extremely high stickiness and retention.

All kinds of strange short videos are extremely attractive to users, and the recommendation engine works secretly, making users more and more addicted.

Before users know it, their mobile data usage has been drained out.

For this reason, heavy users of Mimo short videos have to sign up for unlimited data packages.

Under the influence of Mimo, T-Mobile's Unlimited 4G package, Sprint's Everything Data package and MetroPCS's 4G LTE for All package have been sold out one after another.

Among them, the head of T-Mobile's marketing department was the most business-minded and immediately found Mao Chaorong. He wanted to promote his own Unlimited 4G unlimited data package on Mimo.

Faced with an advertising contract of 30 US dollars CPM (cost per thousand exposures), 50 US dollars CPA (commission for mobile phone package purchases) and 500,000 US dollars, Mao Chaorong did not hesitate at all and readily accepted the cooperation.

In fact, he did not expect that Mimo's download and fission speed would be so fast.

The latest novel is published first on Liu9shuba!

Until video editor Harrison showed up. His editing skills were like magic. The first uploaded video received 2.6 million likes in just two days.

The video was then reposted on Facebook, Instagram and Snapchat, with Mimo's watermark clearly marked in the lower right corner of the video.

Immediately afterwards, he uploaded a second video, which was about the previously popular Harry Potter magic broom, but his shooting and editing skills were more sophisticated, and ordinary people could not see any flaws at all.

With just two videos, he gained 1.3 million followers on Mimo and became a well-known internet celebrity blogger.

For a time, a large number of bloggers who were proficient in special effects editing joined Mimo, and the quality of video content on the platform gradually improved.

After Mimo's user base exceeded 10 million, it was immediately targeted by Wall Street investment institutions.

You know, Facebook, Instagram and Twitter did not have such a ferocious explosive speed when they were first launched.

Investment invitations came in one after another from Andreessen Horowitz, Greylock, Kleiner Perkins Caufield & Byers and Bessemer Capital, often with financing amounts of tens of millions of US dollars.

Mao Chaorong was unable to make a decision, so he immediately reported the situation to Chen Yansen.

“You want to get Mimo’s equity for 10 million US dollars? You are dreaming!”

Chen Yansen refused mercilessly.

Mimo and Toutiao belong to the same company, and the financing window will naturally open in the future, but definitely not now.

Mr. Chen has always taken advantage of others. Do these idiots on Wall Street want to take advantage of him? No way!

After understanding Chen Yansen's thoughts, Mao Chaorong immediately felt confident. He did not refuse, but just kept delaying.

Twitter, which had just acquired Vine, was still testing product features on a small scale, but after seeing Mimo explode in popularity, it could no longer hold back and quickly launched an extensive publicity and promotion campaign.

"Hold!"

When Mao Chaorong learned about this, he cursed subconsciously.

He understood that Mimo's first opponent was online!

Although Twitter in 2012 was not as big as Facebook in terms of user scale and daily active users, it was also a phenomenal social software in Europe and the United States, with more than 600 million users and more than 200 million monthly active users.

If Twitter puts all its efforts into driving traffic to Vine, Mimo will have a hard time coping.

Mao Chaorong knew he couldn't avoid it, so he accelerated his expansion pace, hoping to spend money to increase Mimo's downloads before Vine became popular.

Chen Yansen gives Mimo 20 million US dollars per month for promotion, and only half of it has been spent so far.

Ten days later, another 20 million US dollars would be received. Mao Chaorong did not dare to be frugal anymore. In order to buy large volumes, he relaxed the requirements for the customer acquisition cost of the launch plan.

After receiving Mao Chaorong's work report, Chen Yansen did not raise any objections and only replied: "If the money is not enough, I will add more!"

It is normal to encounter competitors. Internet products in Europe and the United States are also copying each other. It is impossible for there to be only one product in the short video track.

It is common in the business world for dozens or even hundreds of competing companies to fight each other.

The winner is the king! …

…

Three days later, on an ordinary Friday, at the Yenching Huake Association.

"Orange Z1 self-developed CPU architecture? A new product from Orange Technology?"

Hu Ruihui, who is in charge of the Loongson project, pushed up his glasses and asked his assistant.

"The news came from the Intellectual Property Association, but the information submitted by Orange Technology only includes the instruction format, execution process and code examples. The performance of the instruction set is still unknown."

The assistant replied in a serious tone.

When Loongson 1 was first designed, the MIPS instruction set, which had already expired, was chosen. However, due to its outdated version, its reference value was limited.

Therefore, three years ago, the China Science and Technology Association paid a sum of money and purchased permanent licenses for the MIPS 32 and MIPS 64 architectures to create China's first quad-core CPU, the Loongson 3A.

Compared with ARM's instruction set, although MIPS is also a reduced instruction set, it is far inferior to ARM in terms of architectural design and power consumption optimization, and has great limitations.

"I've heard of this company. Last year, its shipments in the smartphone field exceeded those of Shanxing. It's a great achievement," Hu Ruihui praised casually.

Although several mobile phone manufacturers such as Huawei, ZTE, Coolpad and Lenovo were trying to catch up, they were crushed by foreign mobile phone brands such as Samsung, Apple and Nokia between 2009 and 2011.

This situation was completely reversed after the establishment of Orange Technology.

"Mr. Hu, what do you mean?" The assistant had some guesses in his mind, but he was not sure, so he could only try cautiously.

"Give the other party a call. I need to go to Xucheng."

Hu Ruihui simply stated it clearly and gave instructions to his assistant.

In his opinion, since Orange Technology dared to apply for a patent and submitted an international patent application, it showed that the other party had sufficient self-confidence.

Ultimately, although MIPS has highlights in single-thread efficiency and architectural simplicity, it is limited by the scale of its ecosystem and its commercialization model, making it difficult to compete with ARM in the mainstream market.

Loongson cannot always be used for internal consumption, and the commercialization issue cannot be ignored.

Regardless of the actual performance of Orange Z1, Hu Ruihui had to go to Virtual City to experience its energy efficiency, cache and execution efficiency in person.

What if it's a surprise? "Okay, Mr. Hu, I'll do it right away." The assistant nodded in response.

Although Chen Yansen did not announce it to the public, many technical leaders in the industry knew about the existence of Orange Z1.

Most people scoffed and did not believe in Orange Technology's R&D capabilities at all, but there were many like Hu Ruihui.

Before leaving, Hu Ruihui learned in detail about the development history of Chen Yansen and Orange Technology, and was secretly surprised.

Too fast! Orange Technology's Aurora OS operating system, camera algorithm, battery management system, voice interaction engine and other products have hardly taken any detours and have been running fast in the right direction of research and development.

This is extremely rare in this scientific research field!

After some thought, Hu Ruihui regarded Chen Yansen as a talented young man.

Little did he know that the outstanding young man in his eyes was wearing a Scorpion Spirit Cosplay costume and was busy fighting the King Kong Calabash Brothers.

"Witch, hand over my grandpa!" Ye Qiuping said coquettishly, suppressing her shame.

"Hey! You are the fairy!" Chen Yansen stood straight and had a lot of fun.

(End of this chapter)