Chapter 368: Mr. Chen is throwing money around again? Everyone gets 213,000! A trip to Yanjing at the end of the year!

On January 25, Lao Chen drove his BMW X5 straight onto the Beijing-Taipei Expressway and headed steadily towards Chunshen.

Chen Guobin was completely unaware that there was a Mercedes-Benz MPV commercial vehicle following him far behind.

At 10 a.m., Orange Pay pushed a full-screen pop-up window to users and set up an activity entrance of "Collect Five Blessings and Share 100 Million Cash" on the first screen of the homepage.

Products such as Pinbei, Amap, Kuaipao, Kuaidi Taxi and OFO Bike have simultaneously launched the blessing card giving activity.

The event will run from 10:00 on January 25 to 20:00 on February 9. The first 200 users who collect all five blessing cards each day will receive a cash prize of 4,999 yuan (automatically deposited into Yu'e Bao) and the opportunity to share 84 million yuan in cash.

The five blessing cards include dedication blessing, patriotism blessing, harmony blessing, friendliness blessing and prosperity blessing.

You will have the chance to win a lucky card by purchasing Yu'ebao fund shares, shopping in Pinbei Mall, using Amap, ordering takeout, taking online taxis and shared bicycles, etc.

In addition, excess Fu Cards can be exchanged for Yu'ebao experience money and various physical prizes in the Fu Card Store.

On the surface, Orange Pay invested 100 million yuan to hold the lucky card collection event.

In fact, there are partner advertisements on the front and back of every Fuka card.

Telecom 20 million! Suning 20 million! Gome 10 million! Dangdang 10 million! Midea 10 million! …

All in all, there are more than 20 companies. Excluding the 100 million yuan expenditure, Orange Pay can still earn more than 70 million yuan.

As soon as the activity went online, users went crazy because the gameplay was so simple. By collecting five lucky cards, they could share 100 million in cash.

Who can guarantee that they will not have bad luck? For a time, the activity sharing link began to flood the BBS, Weibo comment area, and campus network, and social products such as QQ, WeChat, and Mi Chat were not spared.

Together with Pinbei’s bargaining link, they are known as the two major electronic giants in the Internet industry.

In a boys' dormitory of a university in Hangzhou.

"Brother Zhu, I'm still missing a Jingyefu, what about you?"

"What a coincidence! I also need a Jingyefu card. For this 4,999 yuan, I have already placed three takeout orders."

"Who says it's not? I've placed more than a dozen orders for nuts and snacks on Pinbei, just as New Year's goods."

"I'm also in need of Jingyefu! Is there no such thing?"

“Do you have patriotic blessings?”

At this time, a boy named Zhou Yang in the dormitory asked in a low voice.

"I have two here, I'll give you one." Brother Zhu said generously.

"Brother Zhu, thank you. All I need is Ai Guofu." Zhou Yang smiled shyly, his eyes full of anticipation.

"Oh, you just lack the Patriotic Blessing. What! You have the Dedication Blessing?" Brother Zhu was slightly startled. He stood up suddenly, rushed behind Zhou Yang, and snatched his cell phone.

There is only one Jingyefu card lying quietly in the blessing card list.

"Hurry, hurry, hurry! The first 200 people will get an extra 4,999 yuan in cash!" Another roommate slapped Brother Zhu on the back and urged him anxiously.

"Yes, I almost forgot!" Brother Zhu quickly returned the phone to Zhou Yang, and then gave her a patriotic blessing and sent it to the chat box.

Zhou Yang clicked to receive, and a simple red envelope synthesis animation immediately popped up on the page.

"Congratulations on becoming the 73rd user to collect all five lucky cards. The 4999 yuan prize has been sent to Yu'e Bao, please check it!"

A text message floated across the middle of the screen.

Zhou Yang poked the screen, exited the activity page, opened the personal center, and entered the Yu'ebao channel. Sure enough, there was an extra balance of 4,999 yuan.

"Fuck! Brother Yang, you are so awesome!"

"Tell me quickly, where did you get this lucky card?"

"Let's go to KFC at noon?"

My good roommate's eyes instantly turned red with envy. Although the consumption level in Hangzhou is not low, 5,000 yuan is also the living expenses for most people for three months.

"I just went to the school gate to buy lunch, and it was delivered by OFO bike." Zhou Yang did not hide anything and told the truth.

"Fuck! What are you waiting for?"

Brother Zhu grabbed a coat and ran downstairs.

The rest of the people followed closely behind, their eyes shining, and hurriedly followed.

"Brother Zhu, Axin, do you still want to eat KFC?" Zhou Yang shouted at their backs.

"eat!"

Zhu Ge and the others turned their heads and responded in unison.

Not long after, the guide to obtaining "Diligence and Devotion" was circulated on the Internet, and many "netizens" took the initiative to share: the winning rate of riding an OFO bicycle is extremely high.

As a result, college students and white-collar workers in Hangzhou, Luzhou, Jinling and Shanghai rushed to subway stations and bus stops in the afternoon to scramble for OFO bicycles.

In the cold winter, the north wind is as sharp as a knife, but it does not affect everyone's enthusiasm for getting the best deals.

The frequency of use of OFO bikes has skyrocketed. At 24:00 on the same day, Xingchi Technology's daily revenue reached 760,000, with a month-on-month growth rate of 137.5% and 349,000 new users.

On the first day of the Five Blessings Collection activity, a total of 394 people collected five blessing cards, and each person is expected to share 213,000.

Although everyone knows that there are still fifteen days before the prize draw, Orange Pay cannot set too high a prize amount, but if it is 20,000 or 30,000, it will still be attractive to users.

After receiving the Jingyefu, some people did not choose to synthesize it, but instead put it on a second-hand platform.

The price soared from 1,000 yuan to a maximum of 6,000 yuan. In the end, there was actually a "sucker" who paid 6,000 yuan to buy this Jingyefu.

The popularity exploded instantly!

"To share 100 million in cash, these people are crazy: spending thousands of dollars just to buy a Jingyefu card!"

"Orange paid for a virtual lucky card, and someone offered 6,000 yuan!"

"Who has Jingyefu? I'll buy it for 10,000. If you don't sell it, I'll raise the price. If you sell it, just ignore what I said."

Websites such as Weibo, Penguin, and Sohu rushed to report the news, but no one expected that Orange Pay would make another big news on the eve of the Spring Festival.

"I really want to cut open his brain and see what's inside. This marketing trick is one after another."

After Ma Liyun learned about this, he couldn't help but sigh.

"Boss, I also played the game of collecting lucky cards for a while. The business logic is very simple. It can be used as a marketing tool to charge advertising fees from customers, and it can also enhance the social attributes and user stickiness of the product." Lu Zhaoxi pushed his glasses and said with a smile.

"It's too late this year, let's copy it next year!" Ma Liyun said with finality.

At the same time, Ma Wenteng, together with Zhang Xiaolong, Liu Zhiping and others, were also studying Orange Pay’s Five Blessings Collection activity.

"Xiaolong, what do you think?" Ma Wenteng asked casually.

"Mr. Ma, can you block the activity link of Orange Pay?" Zhang Xiaolong asked back.

"Xiaolong, you know the cooperative relationship between the group and Senlian Capital." Ma Wenteng laughed awkwardly.

If it were someone else, they would have been blocked by WeChat and QQ long ago.

"I don't recommend imitating them. Orange Pay did this to increase the frequency of social interactions and improve user retention. QQ and WeChat are already strong social software. If they launch similar activities, it will only distract from the main focus."

Zhang Xiaolong thought for a while and said.

"I agree with Xiaolong's view that WeChat and Orange Pay have different strategic positioning, platform functions, and user habits. WeChat is essentially a mobile social software, and large-scale marketing activities will only make users feel overly disturbed and infringe on their private territory."

Without waiting for Ma Wenteng to ask, Liu Zhiping added.

"Well, I agree with you, but you can refer to the marketing plan of Jiwufu. The fund scale of Lingqianbao has exceeded 20 billion yuan, which shows that in the payment field, Orange Pay is ahead of WeChat Pay."

In fact, Ma Wenteng wanted to follow the trend, but when he saw that Zhang Xiaolong and Liu Zhiping were against it, he suppressed the impulse deep in his heart.

What's more, after listening to their reasons, he thought they made a lot of sense.

The next day, as it was Saturday, Orange Pay users rode OFO bikes early in the morning. They rode 500 meters each time, stopped to complete the order, and then drew the lucky card.

But they gradually discovered that apart from the blessings of patriotism, friendliness, prosperity and harmony, there was no blessing of dedication at all.

It was not until eleven o'clock that someone revealed on Weibo: I accidentally won a Jingyefu card when I was using Lingxi Browser today.

In other words, Orange Pay has put Jingyefu on Lingxi Browser.

The latest novel is published first on Liu9shuba!

The users were not stupid either, and they immediately understood the "sinister intentions" of Senlian Capital, but seeing through it does not mean understanding it.

The fact that 200 people won a cash prize of 4,999 yuan yesterday cannot be faked, and the fact that everyone can currently share 213,000 yuan in cash cannot be faked either.

Faced with huge bonuses, no one can resist the attraction of just moving your fingers.

The number of downloads of Lingxi Browser increased rapidly, with 150,000 new installations in just three hours.

Chen Yansen threw out 100 million in cash, but he had to control hundreds of millions of Orange Pay users for half a month.

In the eyes of peers, it was a genius marketing plan.

The simpler the activity, the easier it is to capture the user's mind.

The number of daily active users of Orange Pay also increased from 27 million to 36 million.

In terms of registration volume, Zhifubao is number one; in terms of user activity, Orange Pay is the industry leader.

Relying on offline payment, Yu'ebao and the "Ji Wu Fu" activity, the daily active users were increased from around 10 million to nearly 40 million in one go.

The other side.

As soon as the final exams of Xu College were over, groups of college students dragged their suitcases and headed straight to the bus station, train station and high-speed rail station, and the school returned to its former tranquility.

Teachers’ Apartment Room 0418.

Chen Yansen leaned against the head of the bed, holding the mobile phone in his left hand and stroking Mengjie's smooth back with his right hand, as if he was petting a cat.

Compared with two years ago, she has changed a lot. Her short hair has become long hair like a waterfall, and her figure has improved slightly. Although she is petite, her breasts have reached B cup level.

After stroking it for a few minutes, Mr. Chen felt that there was nothing to feel, so he turned Mengjie over, put his hand on the hamburger, and drew circles casually.

"Are you really not going back to Chunshen for the New Year?" Meng Jie giggled, dodging Chen Yansen's big hand.

But Chen Yansen's hands were like automatic aiming, no matter how Meng Jie dodged, she was always firmly controlled by Mr. Chen.

"How about you stay in Xucheng with me?" Chen Yansen suggested.

"I'm willing to do so, but I can't get past my parents." Meng Jie sighed slightly and put her hand into the quilt.

"Have you had a good rest?" Chen Yansen raised his eyebrows and joked.

"Don't get me wrong, I just caught it by accident." Meng Jie giggled.

"You are quite careless then?" Chen Yansen teased. He then added, "I have prepared a small gift for you. It is on the table."

After hearing this, Meng Jie immediately got out of the quilt, turned her back to Chen Yansen, and slowly opened the gift box.

But after seeing what the little gift was, her face turned red, she turned around and raised her fist and cursed: "Chen Yansen, you are a pervert, I won't wear it!"

After saying that, she threw a small dress with lace pattern and hollow design onto the bed and hung it on Chen Yansen's forehead.

"Try it, maybe you will like it." Chen Yansen pulled off his clothes and persuaded him.

"I don't!" Meng Jie turned her face away, her ears red.

"But what should I do if I like it?" Chen Yansen asked with a wicked smile.

"Let me make it clear first, I'll only wear it once." Meng Jie said with a straight face and in a principled manner.

“No problem.” Chen Yansen chuckled and thought to himself: Silly girl, if it happens once, there will be countless times.

Mr. Chen picked up the small clothes, put them on Mengjie himself, and started an immersive experience.

Not long after, Teacher Wang who lived next door heard the babbling sound again.

The next morning, OFO once again launched 40,000 shared bicycles in East China, becoming the shared bicycle brand with the largest number of bicycles in the country.

Cheng Wei and Chang Wei, who were far away in Yanjing, were so angry that the two sides fought fiercely for many days, resulting in a net loss of hundreds of thousands of manpower costs every day.

Immediately afterwards, Chang Wei entered Anci, Jinmen, Tangcheng and other places, expanding the battle surface with Didi Bike.

Didi Bike, which was originally profitable, immediately suffered losses after being forced into a price war.

Cheng Wei was so angry that he started cursing. In order to avoid Chang Wei, the mad dog, he set his sights on the Central China market and just wanted to stay calm and develop first.

He felt that Chang Wei was targeting him, but Chang Wei believed that the best way to eliminate a competitor was to nip it in the bud.

This is the strategy that Chang Wei learned from Cheng Weixing. He is suppressing Didi Bike. Whoever can't hold on first will die first, and the rest will enjoy the northern market alone.

Just as the two were fighting to the death, Chen Yansen flew to Yanjing and was interviewed by the "Dialogue" program team.

Among the entrepreneurs interviewed, Chen Yansen may not be the richest, but he is definitely the youngest.

However, just as Chen Yansen landed, Zhang Chaoyang called him: "8pm, Yunku Bar, are you coming?"

"You installed a locator on me?" Chen Yansen was puzzled. Lao Zhang was terribly well-informed.

"Do you think I've been in Yanjing for nothing? By the way, Ding Lei, Liu Qiangdong and Lei Yijun are here too." Zhang Chaoyang replied with a smile.

He has a good relationship with the producer of the "Dialogue" program team. He heard the other party mention it when they were drinking together last time, so he was able to guess the approximate time when Chen Yansen would come to Yanjing.

"I understand." Chen Yansen replied.

In addition to accepting interviews and promoting his products, he also came to Yanjing to visit old friends.

Zhou Hongyi had asked him out several times, but Lei Yijun was also at the evening drinking party. If he was called, a fight might break out.

Forget it, let’s make a private appointment with Lao Zhou.

To put it bluntly, when he went out, he was embarrassed to admit that he knew Zhou Hongyi.

(End of this chapter)