Chapter 423: The Death of Copycat Phones? Orange and Its Two Little Brothers!

At exactly two o'clock, Lei Yijun straightened the wrinkles on his clothes and walked to the center of the stage.

The staff from Penguin, Youku and YY were already ready. When they saw him come on stage, they immediately adjusted the camera angle and focused on Lei Yijun.

After all, Orange Technology’s last new product launch conference generated huge traffic through live streaming, so Xiaomi naturally wants to learn from this model.

Lei Yijun took a deep breath. He knew in his heart that Zhou Hongyi was definitely peeking at the screen in the live broadcast room at this moment.

Redmi 1 is both a gift for Chen Yansen and a "gift" for Zhou Hongyi.

He wants to see how 360 F1 competes with Redmi 1?

In fact, Lei Yijun was not wrong. Zhou Hongyi mocked as he watched, "360 Mobile never holds a new product launch conference. Has it affected sales?"

"Hello everyone, I am very happy that you can come to the press conference in person. I would like to thank the 10 million Xiaomi mobile phone users. It is because of your support that Xiaomi is what it is today."

“So, today I will bring you four new products that are full of sincerity.”

Lei Yijun pressed the controller, and the image on the big screen behind him switched, and a brand new Xiaomi mobile phone appeared in front of everyone.

Xiaomi 2S!

It is not difficult to see from the naming rules that this product does not have much novelty and is just an upgraded version of Xiaomi 2.

5.0-inch touch screen, Snapdragon 600 quad-core processor, 2GB plus 16GB memory configuration, 3-megapixel front camera, 16-megapixel rear camera, 2000 mAh battery, divided into two versions: Aurora OS and Aurora Future OS.

The standard version is priced at 1,999 yuan, and the 32GB high-end version is priced at 2,299 yuan.

Compared with Xiaomi 2, Xiaomi 2S has been optimized and upgraded in terms of processor performance, camera configuration and browser.

Although its hardware configuration is not as good as that of Orange C series, its price of 1,999 yuan can definitely beat a number of competitors, such as HTC, OPPO, Meizu and other mobile phone manufacturers.

The audience couldn't help but smile when they saw the price of 1,999 yuan.

For three consecutive years, Xiaomi's main model seems to have never increased in price and has always been 1,999 yuan.

Users who cannot afford Apple, Yaocheng X1, Sanxing Gaishi series, and who are not interested in Qingcheng, 360 F1, Xiaolajiao and other thousand-yuan phones, still have a strong demand for Xiaomi 2S.

The domestic market is large, with many types of users, and even the most niche mobile phones can find hundreds of thousands of potential users.

What's more, the configuration and price of Xiaomi 2S in 2013 were enough to make people's heart beat faster.

Especially after Xiaomi phones completely abandoned the MIUI system, the problems of heating and lag have been alleviated.

Although its sales volume is not as good as 360 mobile phone, its reputation is much better than in 2011.

Therefore, as soon as Lei Yijun finished speaking, cheers rang out in the conference hall, and someone even shouted loudly: "Boss Lei is awesome!"

In the eyes of users, Orange, Xiaomi and 360, which dare to sell at low prices, are undoubtedly warriors who are not afraid of suppression from their peers.

The constant flattery lasted for three minutes.

The noisy conference hall quickly calmed down after Lei Yijun's efforts to calm everyone down.

Then he introduced Xiaomi 2A, which has a similar configuration to Xiaomi 2, except for an upgraded processor.

The price is 1,399 yuan!

To put it bluntly, directly reducing the price of Xiaomi 2 to 1,399 yuan would easily cause dissatisfaction among old users, so they made some slight changes and launched Xiaomi 2A.

This product is mainly aimed at the mid-to-low-end market, and can also divert potential customers of 360 N2.

Because the prices of Xiaomi 2A and 360 N2 are almost the same, but their configurations are a level higher.

"The third new product is really great. It is equipped with the latest Aurora OS system. I believe many users know that Aurora OS has smoother operation.

After rigorous experimental comparisons, engineers from Xiaomi's testing department finally came to the conclusion that, under the same conditions, smartphones using Aurora Future OS as their operating system are generally more than 30% faster in APP startup speed.

At the same time, it is also the first product in the Redmi series, equipped with a 4.7-inch IPS touch screen on the front, an 8-megapixel rear camera, a 2-megapixel front camera, a 2000mAh battery, and supports 720p video recording and dual-SIM dual-standby functions.

Lei Yijun spoke a lot in one breath, paused and said: "In addition, the Redmi 1 series has switched to Aurora Future OS. I believe in the research and development strength of Orange Technology, support domestic self-developed systems, support Redmi phones, and support Huaguohong..."

"Mr. Lei, how much is it?"

Someone suddenly interrupted.

Who arranged it?

No sense at all!

Lei Yijun complained in his heart.

The live broadcast room was also filled with comments: "I guess 899 yuan. Mr. Lei has not responded to Zhou Hongyi in the past two days. He is probably preparing a big move. Redmi 1 is the magic weapon to stop 360 F1."

"899 yuan? The same price as 360 F1, no advantage!"

"Is it 799 yuan? No way!"

"The best price is 499 yuan! I'll buy one for my grandma to listen to Peking Opera. It's more cost-effective than buying an MP4 player."

"Don't guess, insider information, the price is 399 yuan! If it's not 399, I will eat shit live on the Internet."

"You want to cheat me for food and drinks again? I won't even give it to you even if I poop in the public toilet!"

Lei Yijun smiled lightly and quietly pressed the controller.

799 yuan!

The super eye-catching price occupies the entire LCD screen!

"It's really 799 yuan! 666!"

"I thought the Qingcheng D2 and 360 F1 were already invincible, but now there's the Redmi 1. The market for 1,000-yuan phones is going crazy."

"Mr. Lei even abandoned the Aurora OS version in order to support domestic mobile phone systems."

Zhou Hongyi looked at the comments and couldn't help but curse in a low voice: "Bullshit!"

Doesn’t he know Lei Yijun yet?

It is likely that Chen Yansen gave Lei Yijun extra support. Otherwise, with Lei Yijun's personality, how could he have replaced the operating system of Redmi 1 with Aurora Future OS!

"The production plan for the 360 F1 must be adjusted!"

Zhou Hongyi made up his mind secretly.

The other side.

Xiaomi's new product launch conference is still going on, and Lei Yijun is explaining the last new product - Xiaoai smart speaker.

Apart from the difference in appearance, the Xiaoai smart speaker and the first-generation Moss smart speaker are similar in function. The biggest difference is that it uses a Tiangong T100 artificial intelligence chip, which far exceeds the first-generation Moss in performance.

The price is only 599 yuan!

It is 200 yuan cheaper than the first generation of Bimos smart speaker and 400 yuan cheaper than Bimos M7.

In other words, Xiao Ai smart speaker has taken over the low-end market.

Insiders know that Xiaoai smart speaker, from hardware, software to production and manufacturing, cannot be separated from the support of Orange Technology.

Xiaomi looks like an independent mobile phone brand, but in essence it is a subsidiary of Orange Technology.

The price of 799 yuan is the same as Qingcheng D2. Although the configuration is slightly inferior, it is still an indispensable good product across the country.

If there was no Qingcheng D2 to disrupt the market, Redmi 1 would be able to sell 20 million units a year according to its established development trajectory!

Even the original Redmi 1 is prone to lag, has a small storage space, poor photo taking effects and insufficient battery life.

It can be seen that when users in the low-end market buy smartphones, price is the first priority, and screen and speakers are the second.

"The copycat phones are doomed! There's no escape!" Luo Yonghao muttered to himself in the audience.

Under the siege of Qingcheng D2, Redmi 1 and 360 F1, all copycat mobile phones will be killed.

Either transform or die.

After watching the live broadcast of Lei Yijun's new product launch conference, the copycat phone bosses in Huaqiangbei wanted to send people north immediately to kill Chen Yansen, Zhou Hongyi and Lei Yijun.

"You bastard, you're not giving me any way to survive!"

The general selling price of copycat mobile phones is 699, 799, or even 999 yuan. In some remote rural markets, the gross profit of a mobile phone can be as high as 300 to 400 yuan.

To be honest, it's more profitable than reselling arms.

Now that we have Qingcheng D2, Redmi 1 and 360 F1, who would be stupid enough to buy a copycat phone?

After all, Chen Yansen is the major shareholder of Dongfang and can purchase a batch of 4.5 to 5.5-inch touch screens at the lowest price.

Judging from the configuration alone, it looks more like a copycat phone than a copycat phone!

They often have large screens of 4.5 inches or more, dual SIM cards and dual standby, and extra-large speakers, and are extremely popular in the rural market.

at the same time.

After the press conference, Lei Yijun arranged a small dinner.

Huang Renxun smiled throughout the whole process and carefully served Chen Yansen, Yu Chendong and Lei Yijun, hoping that the three of them would purchase Nvidia's mobile phone processors.

Perhaps in a dozen years, Huang Renxun will be worth hundreds of billions of US dollars and will be sought after wherever he goes.

But in 2013, he was still a younger brother.

Chen Yansen ignored him, Yu Chendong responded with a few words in a perfunctory manner, and only Lei Yijun wanted to reorganize the supply chain, so he became more enthusiastic about Huang Renxun.

But to be honest, this enthusiasm is very limited.

Although Huang Renxun felt aggrieved, he could only endure it and did not dare to get angry at all.

Before leaving, he approached Chen Yansen and said, "Mr. Chen, I will do my best to facilitate the cooperation, but I cannot guarantee the 3% equity. I hope you can understand."

"No problem." Chen Yansen replied nonchalantly, and then left with Lao Gao and others.

If Huang Renxun can deal with major shareholders such as Vanguard and BlackRock, Senlian Capital will take advantage of the opportunity to acquire a stake, otherwise it doesn't matter.

Xiaomi’s new product was scheduled to be released at 10 a.m. the next day.

Lei Yijun wants to accumulate more user purchasing demands and release them together tomorrow to create a higher sales record.

He wanted to let Zhou Hongyi know that 360's victory in 2012 was unfair.

Doesn’t Xiaomi know how to make low-end phones?

799 vs. 899, the advantage is on me!

Lei Yijun thought confidently.

That night, Huxiu.com put up the main slogan of the special report: "The twilight of copycat phones: the drama of good money driving out bad money is happening in the mobile phone industry."

The title of IT Dark Horse is: The Death of Copycat Phones, Orange Technology and its two younger brothers will reshuffle the thousand-yuan phone market!

"The knockoff phones should have died long ago! They cost only 300 or 400 yuan, but they dared to sell them for 1,000 yuan. How many people have they deceived?"

"As a user of the Big Pineapple phone, I want to say to Chen Yansen: Well done!"

"Qingcheng D2 is only 799 yuan, how can a copycat phone have the courage to sell it for 999 yuan?"

The comment section was filled with curses.

Although copycat mobile phones have played an important role in the domestic market in the past seven or eight years and alleviated the plight of some users who could not afford mobile phones, it is also a fact that the products are poor and the prices are high.

The next day, Redmi 1 went on sale, and in just one hour, it sold a terrifying 57,000 units.

(End of this chapter)