Chapter 659: Lucky coffee? No more pretense, let’s face it, there is indeed a second generation product!

The next morning, July 26th, was an ordinary Saturday.

Compared with three months ago, the number of Mixue Bingcheng stores in Shanghai's commercial district has increased by more than ten times. Now, they can be seen everywhere in the streets and alleys.

Lemonade costs 4 yuan, and the group purchase price on Kuaipao is 2.99 yuan!

Ice cream cones are 2 yuan, and the group purchase price is 0.99 yuan!

The price of a cup of milk tea is generally between 7 and 9 yuan, and no single item in the store is priced above 10 yuan.

Although the competition in Shanghai's milk tea industry is extremely fierce, with Shanghai Auntie, CoCo, Happy Lemon and Yidiandian everywhere, they are far surpassed by Mixue Bingcheng in terms of cost-effectiveness.

Although there are many wealthy people in Shanghai, there are even more ordinary office workers.

Every day, we travel through crowded subways and work hard at piles of work, and every penny in our wallet must be spent wisely.

How dare you price a glass of sweet water at more than ten or twenty yuan?

It's simply a money grab!

At the Longcao Road subway entrance, Sun Yuanyi was shaking her milk tea while chatting with her colleague next to her: "Tian Rui, when do you think the coffee shop next door will open? The company gave out ten free coffee coupons, and I want to try it."

"Coffee is so bitter and astringent, I won't drink it!"

Tian Rui, who was sitting on a high stool, shook her head.

"A cup of coffee at Starbucks costs 38 yuan, but our company uses Abyssinian coffee beans, and the quality is just as good as Starbucks. Are you sure you don't want it? If not, give it to me."

Sun Yuanyi said with a smile.

She is a local and worked in an Internet company after graduating from university, but she couldn't make it after just three months.

That company has to hold four daily meetings every week. It’s not because the boss is kind enough to have fewer meetings on the last day, but because the weekly meeting is held on that day.

In addition, the management backend of the company's website is particularly poor, so I have to work an extra day on Saturday.

It’s ok to have overtime during the week, but they don’t even let people rest well on weekends. Who can stand such a company?

On her way home from get off work, Sun Yuanyi caught a glimpse of Mixue Bingcheng's recruitment notice, and a thought suddenly popped into her mind: Why is she still working in the Internet industry? Why not just make milk tea?

She had seen someone else share this online before, saying that although the base salary at Mixue Bingcheng was not high, there were many bonuses and benefits, so it was not difficult to earn seven or eight thousand yuan a month.

Sun Yuanyi was thinking at the time that even if the statement was exaggerated, it would be acceptable if the actual income was a few hundred yuan different from what was said.

But it was not until she started working that she realized: 7,000 or 8,000 yuan is the income level of store employees in second- and third-tier cities.

In Shanghai, because the store business is particularly hot and the single-store revenue is high, the company will set aside 5% to 15% of the store's net profit as bonuses every month.

After shaking milk tea for three months, Sun Yuanyi's arms became thicker, but her monthly pre-tax income has never been less than 10,000 yuan.

"How about giving you two? I plan to give the remaining eight to my friends."

Tian Rui is also a person who doesn't know how to say no. If others ask for something, she will give it to them.

"Thank you Ruirui, you are so nice." Sun Yuanyi praised repeatedly.

Tian Rui smiled, finished the work at hand, then picked up her phone, opened the Yunzhou App, found two coffee coupons from the card and coupon bag, and shared them with Sun Yuanyi.

In addition to coffee coupons, her card and coupon bag also contains Kuaidi taxi red envelopes, shopping money from the group's intranet mall, and Pinbei agricultural product redemption coupons.

At this time, a Yunsu courier rode an electric scooter past the Mixue Bingcheng store. He stopped the car and walked into the store, scanning the fixed scanner on the cash register with his mobile phone.

A new order is generated immediately!

Tian Rui took out a glass of lemonade from the freezer next to her and handed it to the courier, saying, "Be careful!"

In essence, she and these Yunsu couriers are actually colleagues.

"Thank you."

The courier took the lemonade, thanked him, and then rode his electric scooter to the station.

This is the group's new benefit. As long as you are an outdoor worker of Sunlink Capital, you can receive 5 lemonade coupons every week in July, August and September to relieve the heat and cool down.

at the same time.

In every major shopping mall in Shanghai, there is a coffee shop with a blue and white sign that is being renovated.

A simple drawing of a deer head is printed in the center of the sign, with the words "Lucky coffee" written next to it.

There is a roll-up banner at the entrance of the store. Scan the code to register, and new users will receive a coupon for a cup of coffee, which is only 0.99 yuan after the coupon is applied.

"Is this true? A cup of coffee costs 90 cents. Could it be 10 milliliters?"

"Just scan the QR code and download an app to try it out. I haven't used up my data for this month anyway."

A couple who were shopping happened to see the poster and stopped.

"Don't worry, Lucky Coffee is a subsidiary of Sunlink Capital, and the 0.99 yuan coffee is absolutely authentic and effective."

Chen Shi, who was busy laying water and electricity lines in the store, looked up and quickly responded.

He is an employee of Orange Construction and was previously responsible for the decoration of the Kuaipao Canteen. Because he is hardworking and meticulous in his work, he was promoted to team leader soon.

This time, Lucky Coffee is going to open 416 stores in East China at once, which are the first batch of stores to be concentrated. Due to the shortage of manpower on the project, he was transferred here to provide support.

In his opinion, since his boss pays his social security, insurance, basic salary and bonus, he should put in his utmost effort to do his job well.

Every time a customer asks, if the manager and staff of Lucky Coffee are not there, he will help introduce them.

When the couple heard that it was a product of Senlian Capital, they scanned the code without saying a word.

Following the milk tea industry, Senlian Capital has turned its attention to the coffee beverage field.

Although the publicity and promotion process has not yet started, the news has quietly spread within the industry.

Many baristas have switched jobs and chosen to join.

You know, Boss Chen never talks big and never fails to deliver on his promised benefits. If you go to work at Lucky Cafe, your income will definitely be higher than it is now.

Prior to this, Guo Shenyi went to Greentown to study for a period of time under the arrangement of Chen Yansen.

After returning, he immediately made a suggestion: Lucky Coffee’s new coffee products must never be operated as a sub-series or sub-brand of Mixue Bingcheng.

After all, the unit price of Mixue Bingcheng is generally low. If the two are operated together, it will easily disrupt Lucky Coffee's original product positioning and pricing system.

After hearing this, Chen Yansen nodded with satisfaction. This was his second test for Guo Shenyi.

It is precisely because in the early stages, not only do we have to coordinate resources and sort out brand positioning, but we also have to advance the preparations for the coffee bean processing plant, which involves many matters, that Lucky Coffee has not been officially launched yet.

Guo Shenyi set up the company's headquarters in Shanghai, planning to take over the East China market first.

The other side.

DeepBlue Technology sent a notice to purchasers, stating that the supply price of DeepBlue batteries will be reduced by 10% starting from August 1.

As soon as the news came out, many new energy vehicle manufacturers such as BAIC, Great Wall, BYD and Tesla were overjoyed.

There is no way, the purchase price of Deep Blue Battery is too high!

For an electric car, battery costs account for more than 40%.

Once Deep Blue Battery lowers its price, their profit margin will increase significantly.

In addition, they can also take advantage of the opportunity of falling battery costs to further boost sales of pure electric vehicles by lowering car prices, which naturally makes them very happy.

But they immediately received another invitation letter. DeepBlue Technology will hold a procurement negotiation meeting for the second-generation DeepBlue battery at its headquarters in Shenzhen on August 1.

All of a sudden, buyers at home and abroad suddenly realized and thought: No wonder Deep Blue Technology took the initiative to lower the selling price of Deep Blue batteries. It turns out that it is paving the way for the second-generation products.

In fact, DeepBlue Technology has already developed the second-generation lithium-sulfur battery, which is almost a consensus in the industry.

After all, many manufacturers have disassembled the battery pack of the Yaocheng X2 Plus. Anyone with a little knowledge can see that the energy density of this battery is far higher than that of the first-generation lithium-sulfur battery.

But even though everyone knew the truth, DeepBlue Technology pretended to be confused and never released any information about the second-generation battery.

Other manufacturers have no choice but to watch Orange Technology use the most advanced second-generation batteries while they themselves have to continue using the first-generation products.

Now DeepBlue Technology has clearly revealed its true colors and is no longer pretending!

However, Apple’s headquarters is far away on the other side of the ocean.

After learning the news, Cook's face showed no joy or sadness. He was silent for a long time before he sighed helplessly.

Based on his understanding of Chen Yansen, DeepBlue Technology has most likely made new technological breakthroughs in the field of lithium-sulfur batteries, which is why it has officially launched its second-generation product.

Cook leaned back in his office chair, staring at the encrypted file in his computer, which contained the latest research and development progress on a new type of battery.

Since the advent of Deep Blue Battery, Apple has successively invested in three local battery research and development companies in the Lighthouse Country.

But the result was disappointing!

Not to mention comparing with DeepBlue Technology's second-generation products, they can't even catch up with the performance of their first-generation products.

The company closest to DeepBlue Technology at the moment is Sion Power, but the lithium-sulfur battery developed by this company has an energy density of only 360 watt-hours per kilogram.

Moreover, energy density is only one aspect. The battery's cycle life, stability and safety are more critical indicators.

"Notify the R&D and supply chain departments to hold an emergency meeting at 9:00 AM tomorrow."

Ten minutes later, Cook dialed the intercom and gave instructions with a slightly tired tone.

No matter how high the price of Deep Blue batteries is, he has to bite the bullet and place an order.

It is not easy to obtain the supply rights of Deep Blue Battery. What he is most worried about is that Chen Yansen will stop supplying!

Once all the world's mainstream mobile phone brands use Deep Blue batteries, and his brand is the only one that does not, the shortcomings of the product's battery life performance will be exposed, and he will not be able to compete with competitors at all.

…

…

At this time, a dilapidated military green pickup truck was driving on a highway in the suburbs of Hamra State.

Qin Chengguo looked up and saw cars blown up by rocket launchers and vehicles riddled with bullets like a hornet's nest on both sides of the road.

A few vultures were pecking at food on the roadside. With their hooked beaks, they could pick up a piece of rotten meat and put it into their mouths.

Seeing this scene, Qin Chengguo's scalp felt numb and his stomach was churning!

(End of this chapter)