Chapter 700: Breaking 40 million in a single day for the first time! 30 billion? Then we'll spend 50 billion!

On September 27, the food delivery industry once again launched a subsidy war.

Ahri took the initiative to provoke and attacked Kuaipao's dominance.

Different from the previous strategy, this time Tang Yongbo provided subsidies to merchants, customers and riders at the same time, as if he was risking his life.

Villa No. 6, Bihu Yunxi, in the study on the third floor.

Chen Yansen was sitting in front of the computer, having a video conference with Pei Yi, Zhang Xuhao and others.

"Brother Sen, I suggest you go all out and completely cripple Taodiandian! Ahri keeps picking fights, does he really think he's a pushover?"

Pei Yi said in a deep voice, with a bit of anger.

You know, compared with three years ago, the power in his hands has increased dozens of times.

Today, Kuaipao’s annual transaction volume has reached more than 300 billion yuan, and it has hundreds of thousands of employees, making its scale no less than that of a super unicorn company.

Although Kuaipao may not be as good as Ali in terms of cash flow, Kuaipao is definitely far superior to Ali in terms of technological accumulation and sedimentation in the takeout industry.

Pei Yi said he wanted to deal with Lao Ma, and he was really confident!

"Ma Liyun has only a few tricks up his sleeve. Jielu Map has been online for a year, but its accuracy is still not as good as Penguin Map. We can certainly fight and provide subsidies, but we can't do it blindly. We must advance it in a tiered, user-specific, and rhythmic manner."

Chen Yansen said slowly.

Spending money also requires efficiency, and red envelopes should be sent accurately to high-value and high-repeat purchasing users. Only in this way can the subsidies be truly effective and the money can be spent wisely.

"Okay, Brother Sen." Pei Yi nodded in response.

With the boss's words as his support, he felt more confident and more motivated to deal with Lao Ma.

Ten minutes later, Chen Yansen ended the video conference, stood up and walked out.

As for the food delivery war, he didn't care at all. Based on his understanding of Ma Liyun, he would not be able to bear it after spending 20 to 30 billion at most.

And for him, two or three hundred billion is just a small loss at best.

He can also increase subsidies for riders, thereby reducing Taodiandian’s transportation resources and delivery capabilities.

Anyway, the more money he spends on the deliveryman, the more humanitarian wages he gets.

In addition, having Ahri to burn money together can further increase the upper limit of market capacity.

There are 800 million smartphone users in China. Even if only one in ten of them order takeout every day, the order volume can reach 80 million.

However, the daily order volume of the entire takeout industry is just over 40 million, so there is obviously huge room for growth.

Thinking of this, Chen Yansen smiled lightly. Since Lao Ma wanted to play, he would play with him one last time.

Otherwise, he only needed to use some tricks to suppress Ma Liyun's little tricks.

…

…

At 11 a.m., Kuaipao Waimai responded by also starting to distribute money in cities where Taodiandian has the largest market share.

However, Pei Yi's strategic focus is very clear: he sets the subsidies for riders exceptionally high. For orders of the same distance, the unit price given by Kuaipao is always one dollar more than that of Taodiandian.

For riders, they can earn dozens of yuan more by completing dozens of orders a day. You can imagine how attractive it is.

This move quickly took effect, and Taodiandian's part-time riders began to leave in large numbers. Before the lunch rush hour arrived, they switched to the APP and became part-time riders for Kuapao.

After Tang Yongbo learned the news, he immediately raised the delivery fees for riders.

But every time the price went up on his side, the price on Kuai Pao's side would follow suit, always keeping him at a disadvantage.

By half past eleven, Kuapao had even raised the delivery fee for three-kilometer orders to 13 yuan.

For a time, delivery guys all over the country went crazy.

Everyone was staring at Kuaishou's orders and the situation was almost out of control.

The user who ordered takeout at noon was surprised to find that the delivery guy was more enthusiastic than usual. After asking, he found out that the delivery guy could earn 13 yuan for the 3 yuan takeout he received.

The user stood in the autumn wind in silence, carrying his takeaway.

The other side.

Tang Yongbo was so anxious that he was running around in the office. Looking at the number of riders who were constantly leaving in the background data, and the increasing number of "delivery delay" complaints on the Taodiandian APP, he slammed the documents in his hand on the table.

"What's wrong with these riders? Are they just short of one dollar?"

He yelled at the operations director on the other end of the phone, "Right now! Raise the delivery fee for orders within three kilometers to 15 yuan! I don't believe I can't win over Kuaishou!"

Because Taodiandian had a small number of daily orders before, it only had more than 20,000 full-time riders in total. Faced with the surge in orders across the country, even if they worked until death, they would not be able to deliver all the tens of millions of orders.

A group of full-time riders with peachy cheeks hurriedly filmed a video and pleaded, "Part-time riders, please come online quickly! We're overwhelmed with orders! Help!"

The following comments: "Usually you call us part-time dogs and order-grabbing dogs, but now you call us big brother? Too late! You bastards are exhausted!"

But when they heard that Tao Diandian raised the unit price to 15 yuan, they quietly changed their clothes.

What a shit loyalty!

I'm a temporary worker!

I will deliver food for whoever pays more!

Three minutes later, Kuaipao raised the unit price to 16 yuan.

This scene left netizens stunned.

How much does a takeaway cost?

The shipping fee is 16 yuan!

In less than half an hour, the topic of "takeout delivery fees are more expensive than meals" rushed to the hot search list, and the comment section exploded.

Someone joked: "Delivering food is more profitable than driving a ride-hailing car now. I'm going to quit my job tomorrow and become a food delivery driver!"

Some people are also worried: "With merchants and platforms burning so much money, will they pass all the costs on to us consumers in the future?"

Some careful netizens also discovered that many merchants on the Taodiandian APP have quietly raised prices. Meals that usually cost 15 yuan are now sold for 30 yuan.

"All the single-person meals we used to order are gone, and now any meal costs 40 or 50 yuan. How come this subsidy war has made it so difficult for us to afford food?"

In every corner of the city, businesses are in a very embarrassing situation.

At a Tieniu Beef Noodle restaurant in the suburbs of Hangzhou, the owner sighed in front of the cash register. His beef noodles, which cost 18 yuan a bowl, used to be a hot-seller on the food delivery platform, with more than 200 orders a day.

But since Taodiandian raised the delivery fee to 15 yuan, the platform's commission has also increased. In order to avoid losing money, he can only raise the price of beef noodles to 25 yuan.

As a result, the order volume plummeted!

Even though he raised the price, he still has to take 60% of the platform's 15 yuan subsidy red envelope, which is 9 yuan.

"This isn't a subsidy war at all; it's clearly forcing businesses to do charity!"

The boss complained helplessly.

Within a few minutes, the backend received a penalty notice from the platform, accusing the store of raising prices without authorization and being closed for a week.

But when he saw this news, he couldn't help but breathe a sigh of relief.

In comparison, merchants on the Kuapao platform have a much easier time.

Although the delivery fee in the core business district has also increased to 16 yuan, Kuaipao’s subsidy policy for merchants is more flexible.

For small businesses with an average order value of less than 20 yuan, Kuapao not only reduces the platform's commission by 50%, but also covers most of the delivery fee subsidies.

Some merchants who have opened stores on both Kuapao and Taodiandian simply put Taodiandian’s store into a rest mode and stopped accepting orders, only doing business on Kuapao.

In the rider circle, this "subsidy war" for delivery fees has long become the hottest topic.

After the lunch rush hour, merchants, riders and users of the Taodiandian platform were all filled with dissatisfaction with the platform.

On the merchant side, orders were received but no one delivered them. When they asked the platform for explanations and compensation, the customer service staff kept making excuses and they received no effective response.

The situation is even worse for the drivers. They simply can't deliver all the orders, and the system freezes and missed orders are common. In just two hours, many drivers received multiple complaints, and they had to bear the responsibility for their hard work.

As for the users, after waiting for an hour or two, the lunch they received was already cold.

Even if I didn't spend much money with the subsidy, no one would be happy because I had been hungry for so long for no reason.

"To be honest, Taodiandian's delivery efficiency is still poor. It's better to order snacks, milk tea and other products."

"If I had known this would happen, I would have gone downstairs to have a bowl of noodles!"

"I'm going to get a health certificate and go deliver food tomorrow. The guy who just delivered food to me said he made over 600 this morning!"

Netizens were discussing it at once.

At three o'clock in the afternoon, Taodiandian raised the delivery price to 17 yuan, but Kuaipao raised the price to 18 yuan in the blink of an eye.

At this moment in Ali's headquarters in Hangzhou, Tang Yongbo's face was as gloomy as water.

The operations director sat opposite, projecting his computer screen onto the LED screen, which displayed Taodiandian's real-time capacity data.

Compared with the morning rush hour, the number of part-time riders has not increased, but has decreased by 20%.

Users are already aware of Kuapao’s routine. No matter how much delivery fee Taodiandian pays, Kuapao will add another 1 yuan.

"Why? 17 yuan can't keep people?"

Tang Yongbo's voice was a little hoarse and his eyes were bloodshot.

He really couldn't understand why a difference of just one dollar was like a natural barrier that locked the rider firmly on Kuapao's side.

What’s more crucial is that the money was spent but the expected effect was not achieved at all. In this case, Ma Liyun must be held accountable.

The Operations Director quickly explained, "Boss Tang, I've found out the reason! Kuaipao not only gives a high price per order, but they've also introduced a new policy. Today, the delivery price for all orders will be calculated based on the highest standard!"

Oh shit!

Tang Yongbo was stunned where he stood.

"Mr. Tang, what about us?" Seeing that Tang Yongbo didn't say anything, the operations director cautiously tested the issue.

"Nonsense! Of course I followed up!"

Tang Yongbo came back to his senses and spoke word by word.

If the unit price is not raised, Taodiandian will suffer a crushing defeat during the evening rush hour.

The money has been spent, but if there is no deliveryman to deliver the food, wouldn’t that be a joke?

That night, until the early hours of the morning, nearly 3 million full-time and part-time delivery drivers across the country dragged their exhausted bodies home.

On this day, the number of takeout orders nationwide exceeded 58 million!

Zhang Xuhao specifically posted a message on WeChat Moments, first announcing that Kuaipao's daily takeout orders had exceeded 40 million, and then bluntly stated: "I heard that Ali is planning to invest 30 billion yuan, so let's invest 50 billion!"

The next afternoon, Chen Yansen flew to Hong Kong Island to attend Orange Technology's listing hearing.

(End of this chapter)