Seeing that his words had attracted everyone’s attention, Wolfe was in high spirits: “So we can sell it for 40 cents.

Being one cent cheaper than the other party are two completely different concepts.

Because we are making money and they are losing money, they simply can’t afford to waste time.”

Cruz nodded: “Okay, I’ll do as you say.

ADM doesn't lack the profit from watermelon, but its symbolic significance is essential to ADM.

Furthermore, our people will have a much better impression of ADM because of this incident."

*

Walmart supermarket.

Fruit area.

There are a lot of customers here today because Walmart has posted a notice at the door:

"Exquisite products are constantly being added to the shelves, and discounts are happening every day. Don't miss out on this special offer! Huaguo Magic Watermelon 8424 is now on sale!

It only costs fifty cents per pound. You can’t get hurt with fifty cents. You can’t get cheated with fifty cents…”

Although it is a bit strange to use promotional slogans with Chinese characteristics in local supermarkets in the United States, the effect seems to be okay when translated into English.

At least you can tell from the long queue behind it.

Of course, it is also possible that these people are simply looking for cheap prices.

Just then, a sign was put up at another counter not far away: "Beautiful local Myron melon, 40 cents per pound!"

Wow!

The crowd was in an uproar.

They thought that watermelons priced at 50 cents or less were already a bargain, but they didn't expect that the legendary "Myron" would only cost 40 cents.

Of course, most people have guessed that the two companies are competing over price.

But who cares if you break your head? I just want the benefits.

As a result, the number of people queuing up to buy 8424 watermelons suddenly decreased by half, and the "Myron" that the supermarket staff had just put on the shelves was quickly sold out.

Those who didn’t buy any were disappointed, but soon, two young men came running over pushing a watermelon cart.

But customers lost interest in it because the price of 8424 was reduced again to 30 cents per kilogram.

ADM headquarters.

The conference room was full again.

Dame sneered at Wolfe and said, "The other party is selling it for three cents now, what do you say?"

Wolfe's face was covered in cold sweat. He looked at Cruze and said, "Sir, please believe me, the Chinese are definitely losing money at this price."

Cruz nodded: “I know.

But now the question is, what are you going to do about it?"

Wolfe hesitated for a moment, then gritted his teeth and said, "Can I sell it at a loss? This is a critical moment. If we show any weakness, we'll lose."

Cruz thought for a moment and said, "I need to get a vote from the board of directors before I can decide on this matter."

Wolfe obviously knew about this as well. He nodded and said, "Then I will wait for your good news, sir."

Two days later.

Walmart supermarket.

The price of "Myron" dropped from 40 cents to 25 cents.

It is another five cents cheaper than 8424.

8424 was also not willing to be outdone, and three cents became two cents.

Soon, "Myron" also adjusted the price to 20 cents.

Not far away, Zhang Jiuyue looked at Fu Song and asked, "What should we do next? Sell it for 15 cents?"

Fu Song was silent for a moment and shook his head: "ADM didn't lower the price, which means that the price of two cents is already their limit. Even if we lower the price again, they won't follow.

Moreover, for consumers, there is not much difference between a watermelon that costs 20 cents per pound and a watermelon that costs 15 cents per pound.

There’s no point in cutting prices anymore.”

"Are we just going to waste time like this?" Zhang Jiuyue was a little anxious.

The purpose of the drastic price cut for watermelons this time is to hit ADM, but although it will lose money at 20 cents per pound, it is completely within ADM's affordability.

If this continues, ADM will definitely not give in.

Then what Fu Song and I are doing now will lose its original meaning.

Fu Song smiled and said, "Of course we have to wait and see, but if we can't gain an absolute advantage in terms of price, we have to think of other ways."

"What method?"

"position!"

"Positioning?" Zhang Jiuyue didn't quite understand.

Fu Song smiled and said, "That's right. Let me ask you, what should you drink if you're afraid of getting a sore throat?"

"Wong Lo Kat."

“We don’t produce water, we are just nature’s transporters.”

“Nongfu Spring.”

"I'm sleepy and tired..."

"I used to drink Red Bull, now I drink Dongpeng Special Drink."

Zhang Jiuyue understood something instantly: "You want to advertise?"

Fu Song thought for a moment and said, "It can't really be considered advertising. I just want customers to know that, given the same price, buying 8424 is more economical."

Zhang Jiuyue was stunned: "What do you want to do?"

"Have you ever heard of a watermelon festival? I want to organize a large-scale watermelon festival to raise people's awareness of watermelons."

*

If you were to ask where in the United States the Chinese presence is strongest, Chinatown would undoubtedly be the place.

Fu Song used to think that Chinatown was a street in San Francisco.

It was not until the hit movie "Detective Chinatown" that he realized that in foreign countries, any area where Chinese people live can be called Chinatown.

For example, the Chinatown in Dickdo is in the eastern part of the city, and the person in charge is Kang Dahai.

Kang Dahai is in his fifties, thin but full of energy.

After listening to Fu Song and Zhang Jiuyue's explanation of their purpose, he immediately agreed: "Holding a watermelon festival, right? No problem.

If you ask me, the watermelons from our hometown are still the best, crispy and sweet.

Unlike those foreigners who only know how to mess around and act like they are so capable."

Kang Dahai not only spoke frankly, but also acted extremely quickly.

Three days later, the Tang Dynasty Watermelon Festival officially kicked off in Dicko, at a square called Trocatillo.

My dear, there is more to this chapter. Please click on the next page to continue reading. It will be even more exciting later!