Gao Qiang was stunned: "Morning Star Pen?"

Fu Song nodded: "The sales volume of pen refills seems to be much larger than that of pens. After all, after buying a pen, you only need to buy a large number of refills.

Actually, it is not.

Because the lifespan of many pens on the market is similar to that of the refills.

The pen broke even before the refill broke.

Merchants who produce pens generally also produce their own refills.

This greatly limits the sales of refills.

The pen is the carrier of the refill. While other brands of pens cannot be used for a long time, Morningstar's refills lose their carrier.

Without a carrier, how can sales be increased?"

Gao Qiang nodded.

In fact, he was also aware of the situation that Fu Song mentioned, but the main purpose of his building the Chen Guang Pen Refill Factory was to develop pen tip steel.

The production of refills is just a by-product.

After all, it would be a pity to throw away those failed nib steels. Although the quality of them is unreliable when used to make pen refills, they are still usable.

At most, sell it cheaper.

Others sold one for 20 cents, but he sold one for 5 cents.

The combined writing capacity of the four pens is not much worse than the one that sells for two cents, even if it is slightly worse.

only……

Gao Qiang hesitated and asked, "Is this pen really easy to sell?

To be honest, I had the idea of ​​producing pens before, but the channels for selling pens and refills are completely different.

Competition is particularly fierce in the pen sales market. I know of no less than twenty brands.

And every year there are at least two new varieties entering the market. You can go to a stationery store and see what you can choose. You will be absolutely spoilt for choice.”

Fu Song smiled and said, “This is what I mean by building your own business brand.

I have visited more than a hundred stationery stores across Guangdong Province in the past few days and interviewed no less than 500 students who wanted to buy pens.

They buy pens based on their preferences, basically choosing whichever one looks good or is cheap.

So here's our chance.

As long as the Morning Star brand is established and the quality of pens and refills can be guaranteed, we will definitely be able to gain a foothold in the fierce competition.

Even the latecomers can surpass the leaders and become the real industry leader! "

Gao Qiang looked at Fu Song as if he was looking at a fool: "Mr. Fu, don't give me chicken soup first.

The competition in the pen industry is fierce, not only you and I know it, but the entire industry knows it too.

Do you think those competitors don't want to build their own brands and stand out in the pen industry?

Wrong, they dream about it.

And many people have done this, but failed.

The reason is simple. The main group of people who buy pens are students, and students have no concept of brand.

Unless you can get your advertisement to the central bank.

Not to mention whether you have any connections or not, even if you do, the advertising fees alone would be astronomical.

The market size of pens is far from comparable to mass-produced goods such as laundry detergent, toilet paper, and milk.

So even if we really build a brand, the money we earn won’t be enough to cover the advertising costs.”

Fu Song chuckled and said, "Then you haven't found the right direction. I have a very simple method that can let all students know about Morning Star at the lowest cost."

"What method?" Gao Qiang was suddenly filled with curiosity.

Unexpectedly, Fu Song said calmly: "Keep it secret!"

"you……"

Fu Songdao said: "Don't look at me, I'm not keeping you in suspense, but this method can only be used once.

Once someone else finds out and uses it first, it won’t work.

Now, both the equipment and products of Morning Star Pen Refill Factory are in the PPT stage.

So the fewer people who know about this, the better.”

After obtaining Gao Qiang's consent, Fu Song immediately publicly recruited talents in pen making.

He promised a high salary and changed the name of the Morning Star Pen Refill Factory to Morning Star Stationery to differentiate it from the original company image of cheap and poor quality products.

Soon a large number of people came to apply for the job.

Then Fu Song contacted the Kobe Steel and Sumitomo Metal Corporation in Japan through international connections.

Although Miyazaki Neiji spoke out against China's failure in developing nib steel, Fu Song did not care.

He also understood the other party's behavior. After all, the Morning Star Pen Refill Factory was developing pen tip steel in competition with Kobe Steel.

The two are mortal enemies, so it is normal for them to criticize each other.

Now that I have actively chosen to cooperate with the other party, the hostile relationship has become a community of interests.

It is said that there are no eternal enemies between entrepreneurs, and the right way is to make money together.

What surprised Fu Song was that Miyazaki Neji actually refused.

Fu Song found Tang Keke and said, "President Tang, did you make the call for me?

Could it be that you failed to contact Miyazaki Neiji and deliberately lied to me?"

That’s right, the person Fu Song commissioned was Tang Keke.

In addition to its domestic presence, the Tang Group also has considerable influence in Japan.

Miyazaki Neji might not pay any attention to himself, but he would definitely not refuse to give face to Tang Keke.

Tang Keke glared at him angrily: "What do you mean, you guy? You don't believe me, right?"

After that, she took out her phone and played a recording:

"Hello, is this Mr. Miyazaki? I'm Tang Keke from the Tang Group."

"Hello, President Tang. I am Neiji Miyazaki. May I know what instructions President Tang has for you?"

"Look, a friend of mine wants to import a large quantity of pen nib steel from you.

Do you think you can give me some discount?"

"Hahahaha, pen tip steel is the core technology of our Kobe Steel & Sumitomo Metal Works. If it were someone else, there would be no discount.

But since President Tang has spoken, there is absolutely no problem.

"Thank you, Mr. Miyazaki."

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