Gao Qiang was puzzled: "But why do other pen manufacturers dare to lower their prices?"

“It’s simple, the pens from these pen factories haven’t formed a brand effect yet.

As long as they change their name afterwards, they can make a comeback without any impact.

But why did you change your name, Morning Star?"

"Is that so? Then what about the second option? I heard that's how you sold watermelons in the United States before."

Fu Song glanced at him and asked, "Do you want to learn from me?"

"certainly."

"But do you have money?"

"I...I don't have any money, but you do. You are the major shareholder of Morning Star Stationery."

Fu Song shook his head: "I won't provide even a penny for the purchase."

"Why?"

"It's very simple. First, since they've lowered the wholesale price to 40 cents, they'll definitely be strictly monitoring the quantity of goods sold at all stationery stores.

If a store's sales suddenly surge, they will definitely investigate and stop it.

So even if you want to acquire it, you can't get much.

Secondly, even if you succeed in the acquisition, what will you do with these pens?

Sell ​​it?

We are Morning Star Stationery. How do you sell pens from other brands?

Yes, the other party will lose money if they wholesale a pen at 40 cents, but the loss is not much.

Even if sales go up and various costs are reduced, you might be able to make some money.

You also make pens, so you must know that if we only consider the raw materials, the cost of a pen will definitely not exceed 40 cents.

The other party pays little or nothing, while you pay everything. Who do you think will have the last laugh?"

Gao Qiang was instantly discouraged: "Then what do you think we should do? Are we just going to wait for death?"

Fu Song smiled slightly: “Of course it’s the nephew holding a lantern - as usual.

Morning Star pens are still sold the same way they were sold before.

On the contrary, not only will we not lower prices, we will have to raise them.”

"Raise the price? Are you crazy? How can we sell it like that?"

“Of course it can be sold, but only after some changes are made.”

"change?"

"Yes, let me ask you, besides the brand, what is the most important thing for students when they buy our pens?"

“The design is novel and in line with the trend.”

"That's absolutely right. Let me ask you again, what's the hottest TV series right now?"

"Hey, if you want me to praise you, just tell me. Of course it's your 'Soldier Assault'!"

"Thank you for the compliment. I can produce such a high-quality TV series. It's no exaggeration to say that I am the most talented person in the world, both ancient and modern.

Don't interrupt me, let me finish.

Some of the people who like "Soldier Assault" are adults, but most of them are students.

They have more time to watch TV shows than adults, am I right? "

"That's right. When I went to the stationery store to do some research, many students were discussing 'Soldier Assault'."

"Okay! So, what if we print some Soldier Assault character cards, stickers, crystal stickers, pendants, and other small items, and sell them alongside Morning Star pens without adding a markup? Will those students buy them?"

Gao Qiang hesitated for a moment: "Of course!

So you want to..."

Fu Song chuckled and nodded to Gao Qiang.

Although he has not done market research yet, Fu Song was once a student and he understands the psychology of students of this age group very well.

Because in the hearts of these students, a set of favorite cards is the most important thing in their lives.

Even if they try their best, they will get it.

Some people may say that only elementary school students would do such childish things.

In fact, this is not the case. In addition to elementary school students, junior high school students, and even high school students, all collect various small items they like.

Even junior high and high school students are obsessed with it and are much crazier than elementary school students.

Fu Song remembers that he collected Water Margin hero cards when "Water Margin" was popular.

He was in the third grade at that time.

As for "Saint Seiya" cards, "Digimon" stickers, King of Fighters sets, etc., we also got a large number of them.

At that time, this thing was placed in a kind of instant noodles whose name was unknown. Fu Song himself was fine, as he only collected one after eating a whole pack.

Many students with plenty of pocket money would just buy a box, take out the cards, and throw the instant noodles into the trash can.

Thinking of this, Fu Songlin burst out again: "Don't limit yourself to "Soldier Assault".

You can classify all the popular cartoons, music, movies, TV, etc., see what students like, and then buy the copyright related to stationery.

Let's give it an all-round and indiscriminate artillery coverage.

I want to see whether our three-dollar pen sells better or the other party's one-dollar pen sells better."

Gao Qiang nodded, looking a little excited.

He had a hunch that Fu Song's trick might really work.

However, Gao Qiang asked, "Are you sure you want to buy the copyright related to stationery? We can just buy the copyright for the pen."

Fu Song shook his head: "It must be stationery.

Because Morning Star's next goal is to develop into a large-scale business enterprise that integrates a series of products including writing tools, correction tools, erasers, rulers, glue, drawing materials, notebooks, bags, PP, desktop supplies, electronics, pencil sharpeners, and educational puzzles.

Isn't Baili Le Jin trying to take us over? Then I'll seek efficiency through scale and do anything related to stationery.

If Miyazaki Neiji had the ability, he would take over all the stationery factories in the country.

Then I will just admit defeat."

Gao Qiang stared at Fu Song blankly and stammered, "Are you sure you want to do this?"

"Of course, didn't I ask you to apply for stationery production qualifications a long time ago? Don't tell me you can't do it now."

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