Recently, something happened in the entertainment industry that was neither small nor big.

Among the series of newly released movies, there is a box office dark horse.

"Dying to Survive" grossed 8.3 million yuan on its first day, ranking fourth on the daily box office list.

The box office the next day was 15.6 million, rising to third place.

17.09 million on the third day, third.

On the fourth day, 23.1 million, still third.

The reason why it has always been ranked third is that the first and second are too strong and it cannot be defeated.

Now it is neither the Spring Festival, National Day nor the summer vacation period, so there are no good movies. It is also impossible for later movies to surpass it.

However, what everyone is concerned about is not the ranking of this movie, but its box office numbers.

"Dying to Survive" experienced a rare reverse growth.

Generally speaking, more than 50% of movies have box office sales that start high but end low.

This is mainly due to the good publicity and promotion. Basically, it was the highest on the first day and then gradually declined.

For 30% of the movies, the sales will increase on the second day, reach a peak on the third day, and then decline on the fourth day.

It is rare for a movie like "Dying to Survive" to still be popular on the fourth day.

Just when everyone thought that 23.1 million was the peak of the Medicine God, the fifth day's data came out.

25 million!

Yu Shan hurriedly found Fu Song and said, "Boss Fu, good news, good news!"

Fu Song glared at him: "Don't mention box office matters to me, it's annoying!"

Fu Song has also been paying attention to the box office.

For others, 25 million is enough to celebrate with loud drums and gongs, firecrackers, huge crowds of people and waving red flags.

But for Fu Song, it was a slap in the face.

Look at what has happened to my movie that was a box office legend worth 3.1 billion?

It's been five days, and it's only 90 million, not even 100 million.

It's such a disgrace to the time travelers.

The words that were about to come out of Yu Shan's mouth were choked back.

Seeing that he hadn't said anything for a long time, Fu Song said, "If there's nothing else, you can leave."

Yu Shan finally remembered the purpose of his visit, and said with a shameless face, "Boss Fu, it's not all about the box office.

Our box office has been increasing these past two days. I was thinking of going to various major cinema chains to see if they can increase the number of screenings a little.

The theater chain also thought our film had great potential, and not only agreed to my request, but also suggested that we hold a press conference.

This will be more conducive to the publicity and promotion of Medicine God."

Fu Song was stunned: "Press conference?"

Yu Shan nodded and said, “We’re inviting reporters from all the major entertainment media outlets to talk about the behind-the-scenes moments, thoughts, and impressions of filming Medicine God.

Anyway, try to add as much gimmicks as possible to attract attention.

The number one film, King Kong, has already held three press conferences, and the number two film, The Fast and the Furious, has also held two.

After saying that, Yu Shan looked at Fu Song nervously, as he was afraid that the other party would blame him for messing around.

Unlike official press conferences, film press conferences are highly utilitarian in nature, and all expenses are borne by the film companies themselves.

For example, the funds for inviting reporters, advertising fees for media channels, etc.

Under normal circumstances, even an ordinary press conference would cost 30 million.

If mainstream media participates, the starting price is 50 million.

For the film company, to recoup the 30 million yuan, the box office must be at least 100 million yuan.

So apart from super hits like "King Kong" and "The Fast and the Furious", ordinary movies simply cannot afford it.

Although the box office of "Dying to Survive" is increasing, it remains to be seen whether it can recoup the investment in the press conference.

Unexpectedly, upon hearing Yu Shan's words, Fu Song stood up directly, his face full of surprise: "There is also a promotional method like a press conference? Why didn't you tell me earlier?"

Although he realized that "real people and real stories" were the key to promoting "Dying to Survive", Fu Song was still undecided about what channels to use for promotion.

He thought about the Internet or television, but although these channels were good, they were too slow to respond.

By the time it really becomes popular, "Dying to Survive" might have already been removed from theaters, which would be a total loss.

Now that we have this special promotion channel, you would be doing yourself a disservice if you don’t take advantage of it.

"Ah?" Yu Shan was stunned.

He hurriedly explained the nature and cost of the press conference: "Mr. Fu, I've calculated it carefully.

According to the current momentum, if we don't hold a press conference, we will have made at least 30 million in profit.

If it's opened but the results aren't satisfactory, all the money will be wasted."

Unexpectedly, Fu Song looked at him and said, "Who said we're going to open a show for 30 million?

You should contact all major media outlets immediately and follow the highest standards."

"What? The highest standard?"

Yu Shan's face immediately turned green, and he extended his thumb and index finger:

"The highest standard is 80 million per game, you should think about it carefully.

I think if we really have to hold a press conference, a normal press conference would be great.”

Just kidding, if you really invested 80 million, you would need at least 240 million at the box office to make a profit.

This is simply impossible.

Fu Song looked at Yu Shan and said calmly, "Just do it. Why are you wasting so much time talking?"

Seeing the other party's firm attitude, Yu Shan had no choice but to do as he was told, no matter how reluctant he was.

The next day, Qianda Cinema.

A group of reporters gathered together.

Seeing the logos on the reporters' chests, a studio staff member was stunned:

“Fuck, all the mainstream entertainment media are here?

Didn't they just hold a press conference for King Kong? Are they still doing it? They really have a lot of money."

Another staff member nearby was obviously more informed: "It's not King Kong. King Kong doesn't have that much money.

My dear, there is more to this chapter. Please click on the next page to continue reading. It will be even more exciting later!