Chen Ya said: "We don't use high-end models for testing."

The middle-aged man asked again: "What do you mean by open world? Is it an O or RPG?"

"It's an action RPG."

"That won't work," the middle-aged man concluded, but then continued, "What's your krypton gold card draw system for increasing combat power? How much does it cost? Give me a brief overview."

Chen Ya smiled and said, "Our krypton gold system is divided into two parts: one is to obtain resources, and the other is to draw characters. To obtain characters, you need a large and small monthly pass, which are 68 yuan and 30 yuan per month respectively. To draw a character, you need to pay 16 yuan per draw. 10 draws guarantee a purple, and 90 draws guarantee a gold."

The middle-aged man waited for him to continue. After a while, seeing that he had nothing to say, he raised his eyebrows and said, "That's all?"

“No more.”

"What about the cumulative recharge rewards?" the middle-aged man asked. "Can you also tell me about the first-time recharge rewards and membership level benefits?"

"No." Chen Ya said, "These are the only recharge items we have."

The middle-aged man had an expression of looking at an idiot on his face.

"In other words, the recharge price levels for all your gift packs are only 30 yuan and 68 yuan?" said the middle-aged man.

"Yes, players can also recharge freely." said Chen Ya.

The fat young man next to him sneered loudly, but the middle-aged man ignored him and said in an incredulous tone:

"And we haven't accumulated any recharge rewards or membership benefits yet? For example, what benefits do New Moon 3 members enjoy, and what benefits do New Moon 12 members enjoy?"

"No."

"No, don't you have any means to protect the big-spending customers?" the middle-aged man asked in surprise.

"We're making content-based games," Chen Ya said. "If we add too much recharge content, it will affect the expression of the game content and thus affect the quality of the game."

The middle-aged man's expression grew serious. "Do you know that this recharge system is a lose-lose situation? Low-paying players will think your recharges are too expensive, and high-paying players will think it's not worth it."

Chen Ya said: "We don't play monkey tricks."

The young fat man and the middle-aged man looked at each other again, and their expressions were now indescribable.

When it comes to recharge, domestic mobile games nowadays are basically monkey tricks.

Mobile games usually have a first-charge reward of 1 yuan or 6 yuan.

This reward is often very cost-effective, so cost-effective that players feel they would be losing out if they don’t buy it.

The purpose of setting up the first deposit reward is obviously based on the broken window effect.

Anyway, I have already spent one dollar, so it doesn’t make any difference if I spend another 5 dollars, 10 dollars, 15 dollars, or 50 dollars.

In fact, the resources included in this recharge benefit are necessary for players to have a normal gaming experience.

Without the first-charge benefits, playing the game will feel awkward and you will get stuck everywhere.

After topping up, the gaming experience improved a bit, but if you want to get a bigger improvement, you have to keep topping up.

In short, the essence of the first-charge benefit is to sacrifice part of the player's gaming experience, package it into a first-charge, and sell it to the player at a low price.

The same goes for various resource packs in the game.

The game values ​​will deliberately target players at every level, making the game unpleasant for them.

The resources that make players happy are stuffed into these gift packs of various sizes.

The consumption amount also increases from low to high, 1 yuan, 6 yuan, 18 yuan, 30 yuan, 68 yuan... step by step.

The higher the price, the lower the value of the gift package.

But don’t worry, we still have things like accumulated recharge rebates and membership benefits.

The player counted on his fingers and thought, hey, since I have already recharged 6 yuan, I might as well recharge another 20 yuan and get a rebate.

Since you have already recharged 60 yuan, you might as well recharge another 60 and upgrade to membership level 3.

Since you've already topped up 120, why not top up another 180 and get a luxurious rebate package...

In this way, from the player's perspective, the gaming experience of krypton players will continue to be enriched, and there will be surprises with every recharge.

For those who spend zero or a little money, the gaming experience will be greatly improved by recharging a little bit of money, which is very cost-effective.

But from a planning perspective, it's just monkey business.

Treat players like monkeys.

The "improved gaming experience" experienced through recharging is itself part of the planners' plan.

The player's gaming experience is what the player deserves. The planner packages and sells back to the player what the player should have.

If this isn’t monkey show, what is it?

Chen Ya can also perform monkey shows, and he is even very good at it.

The game "Go Go Sheep" is the ultimate invincible monkey show. He did it without any psychological burden.

But different games have different natures.

"Sheep" itself is a small-scale page game, which is quickly created and quickly fades away. You will forget about it after playing it for a few days.

"Original Demon Project" is different. Chen Ya has already defined it as a content game.

Since it is a content game, the primary goal is to let players feel the joy brought by the game content, rather than just the joy of killing monsters and accumulating combat power.

Therefore, he placed the cumulative recharge rewards and first recharge rewards in every corner of the open world as rewards for solving puzzles and exploring.

The former encourages players to recharge, while his choice encourages players to explore this open world.

Once players have enough sense of identity and belonging to this world, they will naturally like the characters in this world.

That’s right, the characters are the core product of this game.

Naturally, Chen Ya would not tell the two of them about the underlying business logic.

My dear, there is more to this chapter. Please click on the next page to continue reading. It will be even more exciting later!