Arriving in a parallel world where idols are in decline,
With no connections, no resources, and not much capital,
Want to open an entertainment company and create idol stars?
It a...
Fans of the trainees commented graciously on the videos and related discussions on various social media platforms, sharing information about the trainees, their strengths, and past practice videos with new viewers interested in these young people. The number of old videos depicting the trainees' daily training, dorm life, and street performances has also increased significantly, and many people have become captivated by these young people. So, this is what trainees are like!
The eight trainees' followings on the world's largest social media platform have skyrocketed following the variety show's explosive popularity. The trainee with the most followers has 20 million, while the trainee with the least has 12 million. On this world's largest social media platform, this level of fan following is only reserved for A-list artists, surpassing all debuted idols. And they—haven't even debuted yet.
"We must do a good job of managing new fans during this period, and we must also ask everyone in the fan group to control their promotional activities. We are in the limelight now, and fans must not have any extreme behavior." Su Yin instructed several staff members in charge of fan work. She didn't want the fans of her artists to cause trouble in this world and repeat the mistakes of the previous world.
Then she gave a final reminder to the staff in charge of publicity and fan management: "I hope everyone will remember this and pass it on to our company's fans now and in the future."
"Fans' behavior, idols pay the price."
The staff members were a bit confused upon hearing this. Fans were just discussing things and promoting the show and the trainees; what kind of trouble could there be? However, they took Su Yin's words to heart and passed them on to the staff responsible for fan engagement and artist management. They also began to shift their attention to fan groups and fan activity on major social media platforms. They also tactfully reminded the administrators of the fan groups and fan clubs that, despite being at the center of controversy, they hoped everyone would demonstrate the high standards of being fans of the eight trainees and quietly accompany them in their growth.
On the other hand, the company received direct offers from multiple satellite TV stations and platforms for post-production of variety shows, offering high prices for Yuexiang Entertainment's post-production team and filming director team to help them shoot the variety shows. Not to mention the countless business opportunities, there were also reports of investments in Yuexiang Entertainment, financing Yuexiang Entertainment, and even acquisitions. Many people chose to directly poach talent, not just those involved in production, but across all departments.
All of this proves that Yuexiang Entertainment Company is really popular and is beginning to show its huge commercial value!
Today, "Peach Blossom Spring" has become a hot topic and has a huge reputation, and it has even directly sparked a Peach Blossom Spring fever on social platforms.
"Boss, there are too many people looking for business cooperation. Many are asking about the price of advertising placement in the last few episodes of the show that haven't aired yet, and some are also looking for title sponsors."
"They specifically want to sign promotion contracts with the trainees, and there are also many endorsement offers!"
"Sister Yin, we have too many new fans and can't even open new groups. Our official website is also flooded with people, and the server might not be able to handle it."
"Someone contacted us for a commercial performance this weekend. Come and take a look. The price they quoted is this."
With the launch of the variety show, in just a few weeks, all kinds of data have climbed rapidly at a rocket speed, the topic has continued to heat up, and there are a lot of people scrambling to work with them with money.
"For business collaborations, immediately gather all business specialists to conduct a preliminary screening. Any shortfalls will be temporarily transferred from other departments. The first step is to thoroughly understand the manufacturer and product information, ensuring all necessary licenses and certificates, quality assurance, and the absence of defects or potential risks. Brand screening should also be thorough, examining any past inappropriate comments, any shady history, and any current legal or financial risks facing the company. Finally, consider the compatibility of the brand, product, and our trainees, as well as the potential image and positioning they will create. Rank them by brand influence and partnership amount, and submit everything to me."
"For advertising shoots, pay attention to communicating details. Ask them to send over the plan for the shoot. Every detail must be clearly communicated, including the photography team, time, duration, availability of compatible partners, style, costumes, and content of the shoot..."
"For the trainees' personal posters, photo albums, dolls, phone cases, and other peripheral products, add to the original contracted quantity. Contact the manufacturers immediately and urge them to meet deadlines to ensure speed, quality, and quantity are guaranteed. If the factories need to work overtime, the company can provide additional subsidies. The second batch of peripherals is already running low, so they need to be available as soon as possible. If there's any peripheral we didn't think of in the first batch, you can also investigate and bring it up this time. This isn't just about their trainee peripherals; we're also preparing for products after their official debut, ensuring they're clearly differentiated."
"For performance invitations, we require eight people to be invited together. Individual invitations are not supported at this time. The venue, configuration, audience size, organizer information, performance nature, performance duration, and segments must all be clearly stated. Official venues, City A, and surrounding locations will be prioritized. Please send them to me after you have sorted them out."
"For any matters involving contract drafting and review, please contact Mingzheng Law Firm. They will have a dedicated team of lawyers responsible for reviewing the contract. All cooperation must be based on formal legal contracts."
"During this time, pay close attention to the trainees' mental and physical conditions. Report any signs of trouble immediately. Don't let anything go wrong at this time. Communicate with their parents and schools as well. I'm keeping a close eye on security."
"Is everyone clear?"
In the company, Su Yin gathered the main leaders of each department together and quickly assigned tasks and answered some of the most pressing issues at the time.
Everyone figured out their next work tasks and immediately returned to their jobs.
This surge in popularity has not only forced the company's staff to adapt to a more intense work pace and intensity, greater resources, and higher levels of collaboration. The trainees themselves also have to adjust to the impact of the surge in followers and attention, becoming accustomed to a more demanding work schedule. Furthermore, they must maintain a steady mindset and not be distracted by the current traffic and glitz.
Now, the variety show has not yet ended, but it is far from the time to sit and wait for the results. The company must seize all the opportunities that can be seized in front of it, so that "Peach Blossom Spring Chronicles" can burst out with the greatest energy in the end, and also allow the company to obtain the longest and greatest benefits from it.
During the period when the young men's fame skyrocketed, although the public was busy, all affairs were still in order.
Many things had already been planned under Su Yin's plan. Many things had already been prepared and planned, and could be carried out in an orderly manner according to the plan.
The posters and photos of the trainees before the variety show have all been shot, and many peripheral products have been designed and have multiple options available, ready to be put into production at any time. Fan management and website construction have been standardized since the company was first established, and are even at the forefront of the current entertainment industry.
Now, the boys have once again become a hit thanks to this variety show. Not only has their value skyrocketed, invitations are pouring in, and merchandise is in high demand. Factory orders are constantly coming in, products are constantly arriving from the production floor, and all kinds of promotional materials are being released. This has capitalized on the current buzz and bought them valuable time to work on other projects.
This small, bootstrapped entertainment company, established just over a year ago, has seen remarkable rapid growth, producing two hit variety shows and catapulting its trainees to the top of the heap. Following their meteoric rise, the company's subsequent actions and swift response have garnered widespread attention from the industry. While the company's rapid rise has been intriguing, their ability to immediately convert traffic and fame into profits, along with their responsiveness and second success in such a short period of time, has also drawn considerable attention, suggesting that their success is no accident.
However, they discovered that the company's owner, Su Yin, had been an ordinary advertising agent in City B two years ago. Prior to that, she had no experience in the entertainment industry and no trace of any other financial backing. And these now-famous trainees were all just ordinary amateurs a year ago. According to their estimates, Su Yin's investment over the past two years has been no more than a few million yuan, yet she has already achieved such impressive results.
In the seemingly calm entertainment industry, many entertainment companies have secretly begun planning similar idol creation plans. They hope to quickly catch up with this trend and use this training model and operation method to create their own low-cost idols and grab a share of this market.
Grape Video Variety Show Department
Su Yin naturally didn't care what other people were doing behind the scenes. She just wanted to use the surge in traffic and fame to gain more resources and opportunities to continuously strengthen the company.
Having seen countless examples in the entertainment industry, she knows all too well that the current surge in traffic is only temporary. Especially when it comes to idols, audiences' devotion to them is swift and fleeting. Once the idols lose their exposure, the short-term buzz generated by these two variety shows will quickly vanish. Such examples are rare in the past, even if millions of girls are screaming your name, as if they're completely devoted to you.
In fact, it may take less than half a year for all the people to run away.
She must seize every minute and every second to attract and retain as many fans as possible, and convert these fans into the most direct economic and stepping stones to other capital and resources.
Therefore, the company hasn't taken any action during this period. While cautious, it has been actively communicating with major media outlets, platforms, and brands, actively seeking collaborations and finalizing various exposure opportunities for these young people over the next six months or even a year.
You should naturally earn the money you deserve, but you must not just focus on money right now.
Idols' biggest fear is a lack of exposure, especially for trainees who don't yet have solid skills and talent. Once they lose media attention, they can easily lose a significant number of fans. Su Yin must secure opportunities for these trainees to appear in public and perform, ensuring sufficient exposure, increasing their familiarity with the audience, and maintaining their presence. These are things Su Yin and her current company can't bring these trainees, so they must strive to obtain them from other platforms, brands, and capital.
The success of this variety show is undoubtedly due to their hard work. Grape Video's exposure and recommendations were also crucial. A large platform like this can generate traffic that is unimaginable to ordinary people. Grape Video played an indelible role in the success of this variety show.
Therefore, during this period, the company has not neglected to maintain good relationships with video platforms such as Grape Video and M Station. Plans are being actively finalized for the trainees to appear on various evening shows hosted by major TV stations and video websites. Furthermore, when selecting advertising, they prioritize products that can generate long-term exposure and expand the trainees' national recognition.
The debut time for these eight people should be decided.
The company has already hired someone to write debut songs for the trainees, and the preliminary preparations for the debut album songs and MVs have also been basically completed.
After all, even though these young people became famous through variety shows, they still need to have their own works. The main job of an idol is still stage performance.
However, there was a dispute within the company about whether all eight trainees in the first batch should debut together.