Arriving in a parallel world where idols are in decline,
With no connections, no resources, and not much capital,
Want to open an entertainment company and create idol stars?
It a...
So that night, under Su Yin's command, everyone in the company camped inside and began preparing for the upcoming public opinion crisis from the early hours of the morning.
First, I organized the relevant information regarding Moonlight Boys' performance at the Grape Gala. This included the signed contract, which outlined the artist's live singing, detailed rehearsals, equipment adjustments, and the final performance. I also had videos of the group rehearsing recorded by the company during previous gala rehearsals, as well as a cappella recordings of them in their own practice room. Originally, these videos were recorded to better visualize the group's performance and provide immediate feedback and corrections.
Now, through the rehearsal and practice videos recorded by the Yuexiang Entertainment staff, we can clearly hear the boys' own singing voices and see their live performances. Their mastery and completion of both songs are very high. There is absolutely no need for lip-syncing.
Su Yin recorded every conversation she had with the Grape Video staff tonight. She didn't find any particularly useful information, but if things really came to a head, this recording would prove that the lip-syncing wasn't initiated by the company or the artist themselves. However, if this private recording were released publicly, it would be a slap in the face of Grape Video. Su Yin only kept this evidence as a last resort, not intending to actually use it.
The damage has already been done, and there's no way to undo it. Yuexiang Entertainment shouldn't try to call a spade a spade, insisting that the performance that night was live, or simply claiming that Grape Video was behind their performance.
Instead, Su Yin can try to reduce the discussion and heat brought about the lip-syncing scandal as much as possible and prevent related public opinion from fermenting. She still has many ways to do this.
Not long after the party ended, Grape Video sent someone to call Yuexiang Entertainment to apologize.
Although it was an apology call, it wasn't surprising to Su Yin. The staff member didn't admit that they had intentionally muted the microphone, instead attributing the cause to an unexpected issue during equipment debugging, which had prevented the microphone from accurately transmitting the artist's voice. They also stated that the gala's working group had already criticized and punished the staff member responsible for this incident. Finally, they politely added that they would pay more attention to hardware debugging in future gala preparations to prevent such incidents from happening again.
In the office, Su Yin listened to the back-and-forth between her staff and the Grape Video staff, akin to a Tai Chi exchange. The Grape Video staff's attitude was impeccable, but their content was less than commendable. They insisted they hadn't done it on purpose, yet offered no concrete solution or compensation.
Halfway through, Su Yin simply told the person in charge to end the conversation and stop arguing. She informed the Grape Video staff that they had something to send over and asked them to check their email and respond. Then, she sent them a compilation of online comments about Moonlight Boys, who were accused of lip-syncing by some netizens. She also included videos of the group's a cappella performances from rehearsals and practice studios, as well as the final lip-sync performances.
About half an hour later, Grape Video called again. This time, a different staff member approached them, and they finally relaxed their stance, moving beyond verbal deflection. They said that if the public opinion continued to escalate, Grape Video could issue a statement explaining that an equipment malfunction during the recording that day had caused the microphone volume to be too low, resulting in a poor final result.
Su Yin also knew that this was probably the bottom line that the other party, as a large platform, could give them. If they wanted to completely suppress this matter and divert attention, they couldn't rely on them and had to find a way to clean up their mess themselves.
On the other hand, some people did take notice of the rumors about Moonlight Boys lip-syncing. Or perhaps they were prepared in advance and immediately took action, focusing their attention on several major social media platforms and Moonlight Boys' fan groups.
Zhang Ge, a first-generation internet troll, received an order from an entertainment company to stir up trouble in the other party's fan group. He started to act with nearly a hundred accounts provided by the other party that had been lurking in the Moonlight Boys' Group fan group not long ago, as well as hundreds of small accounts on social platforms.
He was sitting in his room, his computer screen displaying chat boxes for several fan groups. Zhang's hands flew across the keyboard. As various "fans," he typed rapidly in the group, questioning, "Was it lip-syncing yesterday?"
"No one dares to come out and answer this question?"
"I used to be their fan and thought they were pretty good. But now I'm disappointed. There's no way they can actually sing these songs, which aren't that difficult at all?"
"You can't even sing live. How can you really be an idol with this level of skill? I'm quitting being a fan. Do you guys still want to continue to be these losers who can't even sing?"
"I'm ashamed of myself for ever liking them!"
Just when he thought he had created a pretty good image of his fans, who were angry at him for not fighting back and turned their love into hatred, he waited to see how the other fans in the group would react to his words. Would they directly argue with him? Or would they, uninformed, demand an explanation? Or would they try to be the peacemaker?
The reactions of other people in the fan group made him slowly stop typing quickly, and he saw neat rows of question marks in the fan group.
?
?
?
?
Then came the questions from several fans: “You’re not a fan, are you?”
"Are they real sisters?"
What is going on?
Brother Zhang's heart suddenly jumped up, and he was about to type and ask, why do people say that?
What's with all these question marks? How can you tell he's not a fan? Why don't these people in the fan group follow the rules?
Looking at a series of things? Before he could react to what was happening, he found that the account he had just used to speak in several fan groups was kicked out one after another.
That's not the case! He quickly used another hidden account that hadn't had time to speak to see what was happening in the group.
He saw in the group that the accounts he had used to cause trouble had all been caught and grouped together. As he spoke from different accounts, the administrators of the fan group immediately searched for the accounts' joining times and speech records. They discovered that these accounts had all applied to join the group on the same day and had previously been lurking, never speaking. But today, they were all making malicious, defamatory comments in the group, inciting the fans.
Several administrators immediately kicked the account out of the group, took screenshots of the evidence, and posted it in various fan groups. A brief explanation was given, warning everyone to be on the lookout for suspicious individuals recently. Some people, jealous of the group's popularity, were stirring up trouble. Fans were urged not to be easily provoked, and even to be vigilant against abusive accounts and not to respond casually.
It was discovered that they had bad intentions right after they started. Brother Zhang was stunned. The fans of this group are simply toxic. Their reaction is too quick, right?
The company that gave him the account is so stupid. Couldn’t they have posted the comments before and applied separately?
Soon after, news came from several other helpers that they were kicked out of the group one after another, and no one responded to their comments on social platforms. They were also reported and blocked for swearing, and the news hardly caused any splash.
Xiao Wang, who had taken on this big deal, was even more baffled. Was it because there weren't enough accounts to stir up trouble? Or was it because their methods were wrong? Something was wrong. Why didn't these fans seem to take these comments seriously?
Just as everyone was scratching their heads, Brother Zhang was debating whether to invest more accounts and stage a few more self-directed shows. Looking through the remaining accounts in the fan group, Brother Zhang was stunned. He finally discovered the truth in the group chat log and sent two messages to the group they were working on to make money.
The first piece of information was a post from a fan forum on Yuexiang Entertainment, which fans had previously mentioned. It mentioned being mindful of comments from malicious individuals before and after participating in events, program broadcasts, and securing resources, and providing tips on how to respond rationally and handle them.
The second message is:
"...You all should come and see these two activities they held last night. They were already prepared and were waiting for us. I think it's not our fault that this job won't be successful."
Then two minutes later, he posted another message in the group: "I'm really speechless. I'm going to ask for my hard work fee. You guys just wait." He went to find the entertainment company that bought their words and spread them to stir up emotions.
Several other people took a look at these two activities.
One is the "Chorus, one sentence each, will you join us?" campaign initiated by the Moonlight Boys' official account on Weibo and Douyin platforms.
The six young men each recorded a solo version of their album's title song, leaving a verse in the middle blank and inviting them to sing together. The three videos with the most likes and shares will receive a bonus from Yuexiang Entertainment and an invitation to participate in the next Moonlight Youth Group livestream.
Another activity is that they released the practice room version of their first album on various platforms, and fans who liked and commented on the official accounts on various social platforms and video sites were randomly selected to receive a limited edition physical album and poster with autographs from the group members, as well as small peripheral gifts.
This group of troublemakers looked expressionlessly at the members of Moonlight Boys Group, who they had just questioned in the fan groups and various social media platforms: they couldn't even sing, they didn't even dare to sing live, and they were considered idols. In these videos, they sang a cappella, played instruments, and danced while singing, with no signs of lip-syncing at all.
It seems that they now understand why they spoke so hard just now, but were told "You are not fans" and were cruelly expelled from the group.
The other party has also deployed a large number of fans and staff to promote these two activities on various platforms. If you search for the keyword "Moonlight Boys Group," you will see almost all discussions about these two activities. There are even some fan chorus videos and practice videos uploaded.
Fans were already lured by the promises of autographed album posters and livestreaming. Having seen their practice sessions and solo performances, they naturally shrugged off suggestions that they lacked the talent to sing live.
Ordinary netizens who saw the news about Moonlight Boys also took note of these two activities. They occasionally saw some comments questioning their lip-syncing at the party, but they no longer immediately doubted the group's ability to sing for real, and they didn't specifically check the comparisons they provided. Isn't it obvious in their videos? Can they sing?
At Yuexiang Entertainment, everyone watched the growing number of participants on Weibo and Douyin, and saw fans diligently leaving comments under the practice room version. The novelty of singing along with the artists via video was particularly eye-catching, attracting significant attention not only within the fan community but also among ordinary netizens.
Many netizens saw the chorus event and thought it was fun. Not only would the winners receive a cash prize, but they could also join a celebrity livestream. The songs themselves seemed easy enough, so they thought, "I'd give it a try!" This led to more and more chorus videos being uploaded. By the afternoon of the next day, the event had even made it to the trending search lists on several major platforms, generating another surge in interest.
The staff who had been called in last night by Su Yin to work overtime all night were finally relieved. There was even an unexpected surprise: the number of hits and discussions about the album songs had increased significantly!
Many people who came to Yuexiang Entertainment to work at normal times this morning heard about the news from last night and realized that so many things had happened in just one night.
By the afternoon, everyone felt relieved as they watched the chorus activity steadily gain popularity, and the practice room version of the video shatter the record for the number of comments. While the video couldn't be deleted, the impact was already being minimized. Fan-made rehearsal videos were uploaded to replace the live video. Since there wouldn't be any public backlash, they'd basically passed that hurdle.
Many people once again sighed in admiration and respect. Su Yin, the mastermind behind this, was incredibly capable, able to come up with such a quick PR plan! She directly suppressed the crisis, boosted Moonlight Boys' popularity, and promoted songs from their new album. It's impossible not to be impressed! She's truly amazing!
The assistant director in charge of the stage equipment for the evening party was immediately scolded by Su Yin. He initially thought she was just being aggressive with words. But he later received a letter from her. Although the incident didn't become a big deal, he was still fined his monthly bonus and criticized by his superiors.
He returned home furious, his heart brimming with resentment towards the company and the group. But as he sat at home, he slowly calmed down. He tentatively searched for "Moonlight Boys lip-syncing" on social media. Although he only saw a few comments, the persistent questions and sometimes aggressive comments from some people made him a little worried. Unconsciously, his resentment shifted from the company, the female CEO, and their artists to the people who instigated the incident.
Right now, just being criticized and fined was a minor matter, but he couldn't just shoulder the blame. If things got out of hand and he was severely punished by the higher-ups, he would have to bring up all the people who had proposed this matter! This matter wasn't just his decision. Don't think he didn't know about the relationship between the director and those companies, so he turned a blind eye.
The assistant director, who was restless and couldn't sleep all night, didn't fall asleep until the next morning when he saw that the two activities organized by Yuexiang Entertainment seemed to attract more people's attention and the public opinion about lip-syncing was getting less and less.
The next day at noon, he suddenly heard his daughter singing something outside the room. He got up tired and went out, and the melody coming from his daughter in the living room became more and more familiar to him.
It was not until he got closer that he realized his daughter was actually recording the chorus video for Yuexiang Entertainment?
Watching his daughter excitedly pull him along, saying, "This event is so popular! The whole internet is recording this video!" The members of this group are all so handsome and their singing is so beautiful! "Dad, do you want to sing along? If not, ask your colleagues to like my video too!"
Seeing his daughter fascinated by the Moonlight Boys on her phone, he felt even more dizzy.
In addition, some staff members of Grape Video and those who have contributed to this incident, as well as some other entertainment companies have been paying close attention to the progress of this incident.
From initially observing with indifference and gloating, to realizing something was amiss and then regretting the suppression of the trend, they even watched the "One person sings a line" campaign launched by the Moonlight Youth Group on the Douyin platform go viral! This not only silenced their skepticism but also garnered them enviable attention and the goodwill of some ordinary netizens.
Some people have become more vigilant towards this company, especially the woman behind it; some were so angry that they broke several things in their office and will have to apologize to the person responsible for this incident later; others immediately took note of this event and asked their staff to quickly arrange for their artists to organize a similar one to take advantage of this wave of popularity!
At this time, Su Yin, who had also worked all night and had not rested for nearly 40 hours, returned to her office lounge, intending to rest for a while, otherwise her body could not bear it anymore. At this time, a vague idea appeared in her mind.
This rubbish stage is better to be made by myself.
Just like the Flower Country of the previous world, domestic idols in this world also lack stage performance opportunities. Without a fixed stage or a fixed promotion mechanism, they can only rely on evening parties and variety shows to perform. And these opportunities are often only a few times a year.
So what if the company itself takes the stage?
Although stage video recordings and regular stage theater performances cannot obtain particularly high viewing volume due to the limited influence of their own platforms, they can satisfy fans' desire for stage performances and give members more practical experience, becoming a weapon to continuously attract fans.
In the conference room at Yuexiang Entertainment's offices, everyone was discussing the feasibility and feasibility of creating their own stage. The biggest controversy, of course, was the cost of producing the stage. A seemingly simple three- to five-minute stage performance actually costs at least six figures. There were song production and copyright fees, venue setup or rental costs, arrangements and choreography, dancer salaries, makeup and hair, and costumes for the performers, and so on. If a dedicated director and recording team were hired, there would be additional costs. And that didn't even include all the publicity and promotional expenses.
If a company only produces a few stage videos and a small theatrical performance every six months or a year, it can certainly afford the expense. However, it's crucial to consider whether such an event will actually encourage fans to buy tickets, whether this support is cost-effective, and whether profits can be recouped in the short and long term.
Several factions naturally formed in the conference room.
Some people believe that it is difficult for self-produced performances to achieve viral success. Their current fan base is already quite stable, and if they simply put their performances on entertainment, they will have to invest a lot of manpower, material resources, financial resources, and time. Fans may not buy in, and the risk is high and the value is not high.
Another group believes that a full stage show can still bring many benefits, attracting new fans and retaining existing ones. As for the cost-effectiveness issue, they can practice by reducing stage production costs first, and then recoup costs by charging stage tickets and exclusive stage merchandise.
Another school of thought believes that if production costs are to be cut, it's better not to do it at all. If a performance is to be made, it must be high-quality. Cost-cutting shouldn't damage the image and positioning of the artist or company. Otherwise, a low-quality performance will only drain fans' enthusiasm.
Su Yin listened to their heated discussion, gently supporting her chin with her hand, and finally couldn't help but interrupt the debate.