I Rely on Opening an Idol Company to Dominate the Entertainment Industry

Arriving in a parallel world where idols are in decline,

With no connections, no resources, and not much capital,

Want to open an entertainment company and create idol stars?

It a...

Chapter 67

The senior executive from Star Entertainment who attended the meeting reported the news to his superiors after returning to the company, and Star Entertainment Company soon held a relevant meeting.

After preliminary discussions, most people at this impromptu meeting among senior executives basically agreed with this view: if the song competition mechanism proposed by Yuexiang Entertainment can be successful, it can indeed solve the current problem of idol artists having few stage opportunities and insufficient exposure to a large extent.

Currently, Star Entertainment has launched a boy group and a girl group. So far, both groups have been quite popular and well-received.

If the top idol groups in the current entertainment market are Moonlight Boys and Mysterious Girls, then all other groups would indeed struggle to compete with them. However, there are still many second- and third-tier idol groups. Star Entertainment's earliest group, Mint Girls, and later, Star Children, have both maintained a relatively stable position as second-tier idol groups.

Not long ago, Star Entertainment held a fan meeting for Mint Girls, which attracted many investors. The fans responded well and the tickets sold out quickly. In addition, a batch of group peripherals were sold.

Originally, during this period, Star Entertainment had already arranged for the company's senior artists to bring the Mint Girls to the concert, record a special stage video for them, and also arranged for them to be guests on two variety shows.

Such treatment and schedule can be considered very good among the current idol groups.

Mint Girls and their manager, Lin Bin, felt the group's career was progressing well. They dreamed of the day when they could catch up to the popularity of Moonlight Boys and Mysterious Girls. They hoped to become the most popular idol group, thanks to a sudden variety show appearance or a hit song.

Lin Bin and the agents of other boy bands attended today's meeting. After hearing the news brought by the senior executive, Lin Bin's first reaction was excitement and joy.

Everyone says that artists from big companies are born with a high starting point, and Mint Girls has always been known as a group that was promoted with all the resources of Star Entertainment.

They're guided by veteran artists, fed and supported by all sorts of resources. But big companies aren't philanthropists. They provide their artists with all sorts of resources for one purpose: to help them earn more. Only when they're confident they can earn more will they continue to invest resources and money.

While artists at major companies may appear glamorous, internal competition is fierce. Unlike Joyful Entertainment, Star Entertainment only releases a group every three or four years and doesn't prioritize other artists. They simply pour all their resources into their groups.

Star Entertainment has a vast roster of artists, including the most popular, the most experienced, and the most lucrative, all vying for the company's best resources. As the manager of Mint Girls, Lin Bin secured many of their resources through begging, praising executives, and relying on his personal connections.

Moreover, as Su Yin said, although there are many resources that can increase the exposure of idol artists, they only increase exposure.

It’s okay for idol artists who have a sense of variety shows, high emotional intelligence, and other talents, but some people who are only professionally good within the scope of idol artists may gain popularity through various inappropriate exposures, but they may also easily arouse resentment from the outside world.

It would be great if there really was a fixed stage for performing songs, so that the group members could truly show what they have practiced to the audience on stage.

Don't assume that variety shows, commercial shoots, and magazine shoots don't require money, thought, or connections. Big companies are always looking to maximize their profits with minimal effort, and they're eager for platforms that offer value, retain fans, and provide exposure.

The more Lin Bin listened to the senior management’s description of the plan proposed by Yuexiang Entertainment, the more amazed he was!

This will make all idol artists more confident and allow them to truly have their own stage.

It can also directly connect music websites, TV stations, and audiences, making all upstream and downstream channels unobstructed.

But as the top leaders discussed, Lin Bin's originally excited heart gradually sank.

The importance of a music stage is self-evident, but the focus of today's meeting is certainly not this simple conclusion. Today, the company convened this urgent meeting for a single purpose.

How to ensure that Star Entertainment obtains the greatest benefits during the establishment and operation of this song promotion mechanism.

Setting aside the interests of other companies like music websites, TV stations, and video platforms, the most important thing is that this plan was proposed and facilitated by Yuexiang Entertainment. Does this mean that Yuexiang Entertainment has already reached a private agreement with these companies?

How much profit will Yuexiang Entertainment get from this? Will idol artists from other companies who want to appear on this show in the future have to rely on Yuexiang Entertainment's approval? Can Yuexiang Entertainment use this opportunity to directly rewrite the power structure of companies in the entertainment industry?

The song promotion plan proposed by Yuexiang Entertainment not only made them see the broader development prospects of the idol market, but also gave them a deeper sense of crisis.

These old-fashioned large entertainment companies absolutely do not want to see this set of song promotion rules completely formulated by Yuexiang Entertainment, and they do not want to accept that Yuexiang Entertainment will be on an equal footing with them in the future, or even get ahead of them.

If their artists and variety shows had already taken the biggest piece of the pie in the entire idol market, then the plan proposed by Yuexiang Entertainment made them see the other party's ambitions that had already been put on the table.

They want to rewrite the development model of the entire industry and become the makers of industry rules.

But they also clearly understood that, regardless of Yuexiang Entertainment being the original proponent of the plan, they had undoubtedly already reached some level of cooperation with the Ping Ping present at the meeting. While such a promotional stage might sound simple, formulating and implementing the specific rules could easily lead to this: Few companies besides Yuexiang Entertainment could claim to be able to pull off such a plan and guarantee audience buy-in and revenue.

For example, what criteria should be used to determine the most crucial ranking scores? What distribution ratio should be used for comprehensive calculations? How to ensure the authenticity and validity of data at each stage?

How can we strike a balance between the score and the interaction between music websites, TV stations, and audiences? It can both make profits for the companies behind the artists and keep music websites and TV stations willing to support the show.

How can we motivate fans and audiences to watch and participate in the promotion of songs to a greater extent, and turn these exposure opportunities into real profits...

After each round of rankings, what will the idol groups of different rankings gain? This ensures that everyone, from the most popular idol groups to unknown artists from small companies, is willing to participate, ensuring the long-term operation of the program.

In addition to the above issues, there are many more issues that need to be considered and decided.

After all, this is a concept and model that no one has ever thought of. It is possible that due to some loopholes in the setting of some small rules, the entire song promotion model will fail.

Although the prospects are good, it is not easy to implement and there are many risks. No one can guarantee that this so-called song promotion mechanism can really be successful.

Yuexiang Entertainment must have already worked out a set of rules that they believe to be relatively comprehensive. Coupled with their management of idol artists, their grasp of the fan economy, and their top-notch variety show production, Star Entertainment cannot find any advantages over Yuexiang Entertainment except for funding and backing.

Furthermore, Yuexiang Entertainment was no longer operating alone; Su Yin had close relationships with multiple platforms and had already secured the initial support of those present at the meeting with her.

After discussing this with Star Entertainment, they realized that the situation they faced wasn't one in which they could simply squeeze out Yuexiang Entertainment and reap its benefits. Instead, they needed to strive to compete with other companies in the industry, participate more deeply in Yuexiang Entertainment's plan, and strive to become a new partner of Yuexiang Entertainment.

Lin Bin's heart sank as he listened, worried about whether this seemingly promising promotional scheme would actually work and benefit the Mint Girls. At the same time, a secret thought quietly arose within him, one he dared not reveal.

He seems to be witnessing another major reshuffle of industry forces, and this time his company, Star Entertainment, seems to be able to only act as a bystander and participant, racking its brains to keep up with others and join their ranks.

Looking back on more than a decade ago, when he first joined Stellar Entertainment, he saw how ambitious it was. Lin Bin has personally witnessed Stellar Entertainment's gradual growth and rise to become an industry leader, a fact he feels a sense of pride in.

In the past, he always believed that the executives and artists of Star Entertainment were as good as any other company in the entertainment industry. He also believed that this situation could last for a long, long time.

But today, he suddenly realized that a new force seemed to be rising, and this situation did not just start today. What Star Entertainment needed to do was to maintain its established position as much as possible and welcome the challenge of the newcomers.

In the past two days, many entertainment companies in the entertainment industry have held various internal meetings to discuss the possible industry changes brought about by the song promotion plan led by Yuexiang Entertainment and the role their own companies can play in this plan.

Some are full of expectations, some are panic-stricken, and some are ambitious...

During this period of time, Yuexiang Entertainment Company has been holding meetings of all sizes without stopping.

The basic rules and specific procedures for promoting songs were indeed discussed a few months ago and were listed as the most confidential information of Yuexiang Entertainment Company.

Although Su Yin didn't actually debut, she gained a lot of knowledge about the music promotion stage during her years as a trainee at a foreign company. Later, when she returned to China to become an idol manager, she also studied and discussed the complete mechanism and operation process of the music promotion stage with many industry insiders.

She has seen both successful song promotion mechanisms and failed song promotion variety shows, and has carefully analyzed and thought about them.

It is precisely because of the wisdom of these predecessors that Su Yin has the ability and confidence to bring this very mature mechanism that has been tested by the market and has been running for a long time to the world.

In addition to the specific operations of each link, Yuexiang Entertainment also has a killer feature, which is the shooting of the performance stage.

Don’t underestimate this seemingly simple shooting. Variety shows of the same type and content can have completely different textures and looks when shot by different teams.

Some teams produce programs that are vulgar, tacky, dragged out, and chaotic, while high-level teams can shoot the same content beautifully, brilliantly, and attractively, achieving a win-win situation in terms of market response and audience reputation.

Under Su Yin's guidance, Yuexiang Entertainment began to try to produce variety shows from the first year and gradually built the industry's top variety show production team.

Idol group performances place extremely high demands on the camera crew, with numerous members, a fast tempo, numerous dance moves, and numerous camera positions. Without prior analysis of each idol group's lyrics, key highlights, and overall shot composition, it's impossible to capture a good performance.

The person singing is not the same person being filmed, the essence of the group dance movements is not captured but pushed to a close-up, the camera remains static, or even all shots are long shots and medium shots. These problems will not only confuse and disorient the audience, but also fail to show the group feeling and personal characteristics of the idol group, and make the whole picture appear rigid and dull.

In fact, long before the group members' stage recordings and MV productions, Su Yin had been arranging for the company's filming team to strengthen their awareness and learning in this regard, especially to make appropriate switches between panoramic, regional and close-up shots, and to focus on the production of shooting scripts.

Su Yin is confident that the singing stage produced by Yuexiang Entertainment will be the best stage, no doubt about it!

The many ideas and creativity that Su Yin did not reveal made her full of confidence that the music show led by her would not fail!

From a practical perspective, the promotion mechanism doesn't actually provide much of a boost for the two idol groups currently launched by Yuexiang Entertainment. This is because the Moonlight Boys group, Mysterious Girl, has already reached the top of the current idol group rankings, with ample exposure and stage performances.

The reason why Su Yin proposed this plan at this point in time is more for the long-term development of the entire industry and for Yuexiang Entertainment to launch more idol groups in the future.

It sounds a bit lofty, but she is all about promoting a virtuous cycle in the market and earning long-term funds and profits. She will not let go of anything that should be fought for.

Su Yin couldn't help but think that maybe she was a conceited and controlling person at heart.

She hopes that she can help more people who want to become idols. She also aspires to become a rule maker for the entire industry, and is even more eager to create a new idol order of her dreams under her leadership.

The author has something to say: I promised everyone 10,000 posts a day when I changed the title last time. I am working hard on the code today and will publish the second update around 6pm.