Chapter 57

Thanks to the tireless efforts of my colleagues in the new department, the paperwork for the whitening essence and weight loss pills has finally been completed, and they are ready for market launch.

This is the season when temperatures rise and everything comes back to life.

The whitening essence and weight loss pills are sold by Miya, the first subsidiary of Hongqipiao. Hongqipiao, as the parent company, also promotes the products on its official website and various social media accounts.

Fans were somewhat bewildered when they saw the newly released product.

Isn't Hongqi Piao a tech company? When did it start transitioning to making cosmetics and weight loss pills?

Neither the cosmetics nor weight loss drugs sectors are easy to enter, but fortunately, the new employees at Miya have plenty of experience in launching new products.

MeiHua and their team chose the traditional marketing approach: they believed their product quality was good, and as long as they established their brand, they wouldn't have to worry about a lack of buyers.

However, they are much more cautious when it comes to weight loss drugs. After all, these are pharmaceutical products, and they cannot rely solely on traditional advertising methods. They must ensure that consumers fully understand their safety, effectiveness, and correct usage.

So, when the company's conference room door closed and reopened, Xia Ke had a product promotion plan on her desk—live-streaming weight loss.

Miya will use live streaming to provide viewers with a 360-degree, 24-hour uninterrupted filming of the reactions and effects of people using weight loss drugs.

The news was quickly made public.

Because of the eye-catching gimmick of this live broadcast and the high profile of the Red Flag, the broadcast attracted a lot of attention from the very beginning.

The participants in this live broadcast were three staff members from Miya, a newly established subsidiary of Hongqi Piao.

As staff members involved in the entire testing process, no one knows the safety of weight loss drugs better than them.

Using their own staff to do live streams can effectively dispel concerns about the safety of weight loss drugs.

Xia Ke also opened Miya's live stream room.

Just before the live stream started, the system released a new task: the new product of Red Flag Piao had to achieve a 95% positive review rate, and the reward for completing the task was 100 points.

The only new products launched this time are whitening serum and weight loss pills, so Xia Ke also values ​​the effect brought by this live broadcast.

In the live broadcast room, three staff members who participated in the weight loss were demonstrating. One of them was Xiaodie, a female employee who is 1.6 meters tall and weighs 165 kilograms. According to Xiaodie, she is so fat because she sits for long periods of time without exercising and likes to eat high-oil and high-salt foods.

The second employee was a male employee who was 1.73 meters tall and weighed 230 kilograms. His obesity was caused by a special reason: he was obese because he was sick as a child and received too much hormone-containing fluid.

The third employee was a male employee who was 1.82 meters tall and weighed 247 kilograms. Before joining Miya, he was a salesman. Long-term socializing and excessive alcohol consumption had resulted in him having a huge beer belly.

The three employees took their first weight loss pill as part of the treatment plan.

The main principle behind the weight loss drugs produced by the system is that after the oral weight loss drugs reach the stomach, they will gradually release amino-lipase, which can break down fat, under the dissolving effect of gastric acid. This enzyme can accelerate the breakdown of fat without causing any other additional harm to the human body.

At the same time, this treatment is slow and not something that can be done overnight. The whole treatment usually takes about a month. During this month, the three employees need to take a weight loss pill every 10 days.

After the host explained the principle behind the weight loss drug, the live broadcast room was divided into three parts. For the next month, the live broadcast camera will focus on these three employees. Except for private matters such as showering and using the toilet, everything they do will be monitored by countless netizens under the camera's lens.

The three employees who participated in the live stream signed up automatically. The price they paid for exposing their entire lives online was that they gained a huge fortune that would have taken them more than a decade to achieve.

Watching the mundane work and life of three ordinary people is not an interesting thing. Many netizens are only interested for a short time and leave after watching the beginning. However, some serious netizens keep watching the live broadcast.

While the live stream was in full swing, the whitening essence went on sale, and the initial sales results were unexpectedly good, thanks to the high level of trust customers had in Hongqipiao Company's products.

After the first batch of trials, positive reviews poured into Miya like snowflakes, and countless people spontaneously recommended it on social media after using it.

"Family members, I've seen countless skincare products marketed as whitening products. After excitedly buying them, the effects were just so-so. They didn't make my skin much whiter, but I still spent a lot of money. But this whitening essence from Miya really can make your skin whiter!"

"Look at my before and after photos. Doesn't my skin tone have become several shades lighter? Even the pores and blackheads on my face have been reduced a lot. Their products are really good. And they're not some small, unregulated workshop. You know Hongqi Piao, right? Miya is a newly established subsidiary of Hongqi Piao, specializing in cosmetics."

In the video, the blogger is speaking eloquently, and the comments section is filled with agreement and support.

This blogger didn't accept any promotions from Miya, but she still promoted it so diligently, which shows how good the product is.

At the height of the popularity of weight loss in the US, the first course of treatment in the live-streamed weight loss program has ended, and the second course is about to begin.

The viewers who had left returned to the live stream. Inside, three people who were trying to lose weight walked into the frame. Viewers who hadn't been following the live stream closely could hardly recognize the three people in front of them as the same three fat people from ten days ago.

They lost a significant amount of weight.

The same clothes I wore ten days ago are loose and baggy on me.

There are already people who have been following the live stream the whole time and are explaining it to everyone.

"For the past ten days, my backup phone has been constantly in the live streaming rooms of these three streamers. They have never stopped streaming except when I take a shower or go to the toilet."

"So I'm pretty sure that after they took the weight loss pills, they didn't have diarrhea or go on a diet. For the past ten days or so, they've been eating and defecating as usual, just like any other day."

"But what's amazing is that they're visibly much thinner every day when they wake up!"

"It's the tenth day now, and it's time for the second course of treatment. The staff will take them to the hospital for a physical examination to confirm that the weight loss drugs have not caused any harm to their bodies."

"Wow, are weight loss drugs really that effective? I weigh 150 pounds, I'm slightly overweight, and I've tried so many methods, but I just can't lose weight. I also want to buy weight loss drugs."

"Don't be in such a hurry upstairs. Let's wait until the three anchors have finished their medical check-ups before we talk about buying them."

As the audience eagerly awaited the results of the three individuals' medical examinations, the results were finally released.

Everything is normal!

To maintain rigor, the live stream also showed the medical examination reports of the three individuals before they participated in the weight loss program for comparison. Apart from the change in weight, the other indicators on the two medical examination reports were almost identical.

More people in the live stream are now clamoring to buy weight loss pills.

However, Miya was clearly determined to wait until all the treatments were completed before showing everyone the final results before starting to sell, and she has not opened a sales channel yet.

After the stark contrast of the first treatment, the number of viewers watching the live stream for the next two treatment sessions increased significantly.

After the third episode ended, seeing the three people in the live stream who had undergone a complete transformation and their perfectly normal medical examination reports, many people who were preparing to lose weight were already itching to make a purchase.

The weight loss drug sold out as soon as it was released.

After patiently waiting for half a month, Xia Ke finally received the customer's review of the weight loss drug.

"Task: Achieve a 95% positive review rate for the new product. Reward: 100 points."