Chapter 222 Cosmetics

Chen Duo's clothing business was booming, and Xu Kaiming took advantage of the opportunity to recruit many top talents in the industry to create this trendy brand.

Signing some excellent domestic designers, their advantage is that they have the source factory. As long as there is a design drawing, they can make samples and produce it, and the degree of restoration is one to one, and the cost can be extremely reduced.

Chen Duo's trendy brand store is very popular on the Internet. Even their offline store, which they have never promoted before, has long queues after half a month of preparation!

This is such a hot business. Many people in the industry submit their resumes. As long as they have real work experience, even if they leave here later, it is equivalent to gilding themselves in the industry.

In addition, Chen Duo and Xu Kaiming were willing to spend money on hiring people, so the recruitment process went smoothly.

The brand's director was hired from a large company. He was a truly exceptional talent with a million-dollar annual salary. His arrival instantly lightened the burden on Xu Kaiming and Chen Duo.

Chen Duo also hired a display designer who specializes in luxury goods to set up the store decoration according to color science.

Even the fragrance when entering the store is very particular.

The waiters are all handsome men and beautiful women, and the offline stores are all benchmarked against big brands.

There are three stores in total, all in big cities, and they became popular overnight!

Some people who have been there posted on Xiaomoushu that it is not a good place to visit. Even the rest area provides refreshments and high-quality mineral water, and the sofas are softer than those in other places.

As soon as they entered the store, they were dazzled by the variety of clothes. Then they saw the pretty waiters gently trying on clothes for them. This kind of shopping experience is something you can't get from online shopping.

Everyone praised the offline store highly.

After the post became popular, many people came to visit and left messages on the post after their visit.

Some people even exaggerated and wrote one of her stores as a must-visit place for tourists!

There aren't many people visiting shopping malls these days. Their shop is so popular that it naturally attracts the attention of people in the mall, but it's really hard to imitate.

Whether it's the attractive waiters or the dedicated merchandisers, the monthly costs of running a single store can reach over 500,000 yuan. How many clothes would it take to make back that? But they can do it.

Others don’t have the sales support of online stores. They can only watch as everyone who enters buys large and small bags. They envy them, but the cost of imitating them is too high, and they can’t do it.

Many people have asked Chen Duo to start making accessories, including necklaces, bracelets, rings, earrings, and small bags. Some even hope she can produce shoes. The company is gradually increasing its production of these items.

One thing that makes them better than other stores is that their store is very popular. As long as the quality is good and the design is beautiful, they can sell it at a good price.

Those who were recruited into the company with high salaries are all eager to quickly come up with new products and shock the industry.

Everyone is super motivated.

Chen Duo and Xu Kaiming didn't have to worry about it at all. Chen Duo was the only one who reviewed the final design. Her aesthetic was recognized by the entire company.

After all, she is a young lady who was raised in a wealthy family since childhood, and the cultivation of aesthetics is a process throughout her life.

Coupled with her influence on the Internet, the entire company feels like it can accomplish anything.

…

Chen Duo was doing something else at the moment.

Xu Kaiming had previously acquired a cosmetics company and factory, and everything including trademarks and patents had been taken care of.

This brand used to have some buzz online, but then some of the company's creative team was poached, and it fell into a lukewarm state.

There are so many new cosmetics brands on the market now. Suddenly, they become the tears of the times.

A new innovation team has been recruited. The test reports for the new products, including the lipstick and eyeshadow colors, have been finalized. The next step is to figure out how to sell them.

In fact, the industry will be more friendly to new brands.

Those old brands have come back with a sense of being outdated, as if no one would buy them except for nostalgia.

But things are different now. After Chen Duo's trendy brand became popular, the colleagues in the cosmetics company also gained some confidence.

New beauty brands typically partner with major influencers for high commissions, relying on their influence to market. However, the split can be quite exaggerated, often reaching 20:80, with the company taking 20% ​​and the influencer taking 80%.

This is the market environment now.

If we really do this, we will almost be helping others, but if we don’t do this, there will be no way to open up channels quickly.

Double 11 is just around the corner. At this point, if you want to visit a big streamer's livestream, they might not even bother you. For them, even five minutes of product talk is a luxury.

At this moment, the product manager came to Chen Duo to discuss: "What should we do?" This product manager is a veteran in the team. He had participated in the original creation of this brand and had deep feelings for it.

The current popularity of Chen Duo's trendy brand clothing has given him some confidence.

But I don’t know how to do it specifically.

Chen Duo tried all the products and felt that they were similar to her previous experiences: the eyeshadows were very pigmented, and there were dozens of lipstick colors, including lipstick pencils, lip glazes, and cream lipsticks.

The texture and color are good, which is their advantage.

In the past, in order to cater to young people, various fairy wands were used, with colorful and shiny diamonds, etc. The plastic shell looked cheap and exaggerated.

Chen Duo directly ordered a batch of plain-colored cases. This has something to do with her aesthetic taste. When she goes out to touch up her makeup, she really doesn't want to take out a fairy wand-shaped lipstick. She just wants simple packaging.

"Will this work?" asked the product manager.

"Okay." Chen Duo said.

The product manager is good at controlling the product, but his straight-man aesthetic is really bad.

Not every girl can accept that kind of exaggerated style. At least it is not wrong to keep it simple and elegant.

Chen Duo was involved in ordering the packaging. We chose a transparent frosted lip gloss bottle, which changes color depending on the material. The lipstick has a pricey white leather finish, and the magnetic closure feels heavy and classy. The lipstick pen has a twist-open design and a red frosted finish.

The other eyeshadow palettes have translucent pink plastic cases, while the individual eyeshadows have transparent cases.

After selecting, we can directly ask someone to place an order. These small items need to be specially molded and the minimum order quantity is hundreds of thousands.

Chen Duo simply asked them to do more. After all, the raw materials were produced quickly, but the waiting time for the packaging materials was too long.

The product manager breathed a sigh of relief. Ever since the new boss, Chen Duo, had taken over, things had been very smooth. Unlike before, where they'd have endless meetings over trivial matters that ultimately led to no resolution, the company now had a new leader.

The most important thing was decided very quickly and efficiently.

The product manager had another question on his mind: "How do we promote this?" Double 11 (Singles' Day) was approaching. The online store had sold out all its items, and the new ones hadn't arrived yet. How would they get the hype going? It would be too late. It would be a shame to miss out on this grand annual shopping festival.