Yang Ruoqian signaled the secretary not to be nervous: "I noticed that the Kuiguang Group has recently invested in all basic fields in the entertainment industry, including movies, TV series, variety shows, etc. I was wondering, is there any field that we haven't set foot in yet, or that no one has set foot in yet?"

After listening to Yang Ruoqian's question, Qi Mu nodded with some sudden enlightenment.

It turns out that Mr. Yang wanted to try a field he had never been involved in and challenge himself... No, this kind of thing is definitely not a challenge for Mr. Yang.

It's just an ordinary expansion of the entertainment empire.

The Kuiguang Group has made great efforts in certain areas of the entertainment industry, but it still has a long way to go if it wants to truly build a long-lasting empire that can stand the test of countless failures.

The fact that the current Kuiguang Group has been able to compete with the giants in the entertainment industry within two years and even has a tendency to replace them is based on the fact that the Kuiguang Group is either successful or on the road to success.

But in fact, the fault tolerance rate of Kuiguang Group is still much lower than that of the other two giants.

Yuefu Group has experienced a whole year of failure in the film and television industry, suffered blows from public opinion, and been embroiled in lawsuits, but it still manages to maintain its position.

This is the embodiment of heritage.

If it were the Kuiguang Group, it might be on its last legs if it continued to go through this.

Now President Yang has obviously realized this and is trying to find ways to strengthen the Kuiguang Group.

Qi Mu briefly analyzed his boss's motives in his mind, and then nodded gently: "Boss Yang, the following is my analysis based on the global international market, which may not be suitable for our domestic market. You can just treat it as a case study."

The secretary knows a lot of knowledge, but she also knows that many successful experiences cannot be applied mechanically.

The simplest example is that many people have begun to try to copy the model of Kuiguang Group, and the outcomes and results have been quite tragic.

Yang Ruoqian didn't care about this kind of thing: "Just let you say it, it's better to make the scene bigger."

Qi Mu changed his sitting posture slightly and said, "Mr. Yang, compared with the IP incubation in foreign markets, the related industries in our domestic market are still very immature."

"Foreign entertainment companies, whether in the entertainment industry, games, or other related fields, all have some well-known IPs in their hands."

"Only by mastering these IPs, spreading their popularity, and making their images deeply rooted in people's hearts, and constantly deepening, solidifying or fine-tuning the impression of the IPs in the minds of the public through various film and television works or other things, so that people can even associate certain things in your film and television works with them, can the group finally step onto the international stage and compete with international giants."

"The simplest example is that if you think of a city with a very high crime rate, you will think of Gotham, and then all the famous characters associated with it... This is a successful IP."

After saying these words, even a professional secretary felt a little nervous.

After all, IP incubation is a challenge for everyone in the domestic market, and there are almost no very successful local cases to refer to.

I wonder if some of the international examples she cited are consistent with the current situation of the Kuiguang Group?

As expected, Yang Ruoqian showed interest immediately and asked, "Do you think we are suitable for this? Given our company's current situation, is it appropriate to start IP cultivation?"

Qi Mu thought about it carefully and shook his head uncertainly: "Boss Yang, in my personal opinion, we definitely cannot incubate that kind of top IP now... The emergence of this kind of IP is usually accompanied by the right time, right place and right people. Although the subsequent commercial value is very high, the cost of operation and maintenance is also very high."

If you want an IP to continue to be deeply rooted in people's hearts, you need to repeatedly and constantly instill relevant concepts into the public.

Let IP become a meme, something that people can mention at any time in their daily lives.

It is also necessary to stir up some hype online from time to time, otherwise it will soon be forgotten by the public.

The public relations costs involved are simply astronomical.

Yang Ruoqian continued to ask questions - this time he asked the most concerned question: "Why not incubate top IPs for the time being? What are the risks?"

Yang Ruoqian, who has invested before, understands one thing: the greater the return, the greater the risk.

If you want high risk, you must bear the pressure of high returns.

Many people think that Kuiguang Group is pursuing high returns, but in fact they have reversed the cause and effect. Kuiguang Group is pursuing high risks.

Qi Mu quickly replied: "Mr. Yang, because IP is not a physical asset, if the incubation fails, all the income will be directly cleared to zero, rather than discounted... This is completely different from the fact that a movie can get a little box office, and retailers can sell products at a discount to recover part of the cash flow."

"And all the departments built around this IP are likely to be left with nothing to do and face layoffs. If we lay off employees, we will have to pay a large sum of compensation. This whole process can almost be described as a total loss."

Without any harvest, a large number of employees will face the situation of having nothing to do but eating empty salaries...

The more he listened, the more satisfied Yang Ruoqian became.

Isn't this the high risk he wants? "Very good, then our goal this quarter is to start IP incubation." Yang Ruoqian made the decision very quickly, "Tell me in detail what preparations are needed, how much money is needed, and how many employees need to be recruited."

Has such a big thing been decided so quickly?

With only one person making decisions, the company's efficiency is indeed very high... If it were the board of directors of any other company, this matter would definitely not be resolved if they didn't make a decision for a month or so.

Qi Mu let out a breath and introduced: "If you want to incubate an IP, you need to start from many aspects and various groups of people... Because if someone has not been exposed to related things, they will have a very strong sense of frustration towards those who try to spread this meme, which will make them lose the motivation to continue playing with the meme to a large extent."

"At least, our project should cover the majority of people who use the Internet for communication."

"So my suggestion is, first, find a concept that can be easily promoted, it can be a virtual character or a virtual place, and it is best if this concept does not have a threshold for understanding. Even people who have never known related things can understand this concept in one sentence."

"Second, we need to fully promote related concepts in all fields of entertainment, and we cannot be too fussy about costs in the early stages. For example, movies, TV series, comics, novels, etc., we need to spread them as widely as possible."

"Third, the company can also find a physical anchor for this concept in reality. Suppose, I'm just saying suppose, you want to create a very powerful company with a global sphere of influence, two-pronged, and extremely strong international influence. Perhaps you can add some elements of the Kuiguang Group to this company."

"In this way, when everyone sees the industry related to Kuiguang Group, similar content will unconsciously emerge in their minds, indirectly solidifying the IP image."

"fourth……"

"fifth……"

“…”

After Qi Mu finished saying everything he could say, he picked up the kettle and moistened his throat.

Yang Ruoqian nodded: "You mean, we still need to train a group of novelists and cartoonists?"

Qi Mu quickly swallowed the water and nodded affirmatively: "Yes, Mr. Yang, after all, many people nowadays are not so concerned about film and television content, but more concerned about text or picture content, so we need to lay the groundwork in related aspects."

"Moreover, many film and television works now start with text or comics, and then are adapted into films and TV series later. By then, there will be many people who can't wait to see the plot, or audiences who really like to compare the original work with the film and TV series... We must consider the needs of this group of people."

The more the secretary talked about the project, the more excited Yang Ruoqian became. He nodded and said, "Very good, then we'll do as you say and start the relevant work immediately! By the way, we can't just recruit top creators, we also need to recruit those mid-level and even low-level authors with a certain readership base."

“Like you said, we want to cover the entire market!”

"Some works don't sell that well, not because of quality issues, but because of audience issues... Some themes are destined to have few readers. If we only analyze by market area, does it mean that these readers deserve not to have works they like?"

Of course, these are just excuses.

No matter what cartoonists and authors, who have a large audience or a small audience, just recruit them all. Whether the share of the royalties can make a profit is not within Mr. Yang's consideration at all.

Qi Mu made it clear: "Which work's IP do you plan to incubate first? Or do you have any new ideas?"

Yang Ruoqian thought for a moment and said, "I thought about it. Among our current works, the most suitable one for incubating IP should be "The Black Robe Inspection Team". It has various ready-made superhero images, and it is also tied to our company's artists. Why not use it directly."

Superhero theme...

The latest novel is published first on Liu9shuba!

When Qi Mu heard what Yang Ruoqian said, a look of surprise appeared on his face.

Nowadays, there are endless superhero movies. Even though "The Boys" had the highest box office in China at that time, it does not mean that "The Boys" will definitely be able to incubate a good IP.

In the global market, there are so many superhero IPs that they can be described as flooding. The entire market has long been trapped in a red ocean, and it is conceivable how difficult it is to squeeze in.

Moreover, such IPs that are bound to real artists are also likely to experience malicious incidents such as IP collapse caused by the artists.

The maintenance cost is even higher.

In fact, according to Qi Mu's idea, it would be best to cultivate a large number of authors. As long as there is a hit that is suitable for IP adaptation among this group of authors, it should be immediately taken down and made into a virtual image.

It is more difficult to spread virtual images, and the benefits and impact will be smaller, but the advantage is that the cost and operability are within a controllable range.

If I were a superhero...

But Qi Mu knew that he was a secretary, and he also knew that his judgment and decision-making abilities were not on the same level as Yang Ruoqian, so he was just surprised rather than questioning.

"Okay, Mr. Yang." Qi Mu quickly wrote down the important things in his notebook and asked, "So how do you plan to run novels and comics?"

"Should we cooperate with other platforms and authors who create works on other platforms, or should the company simply create a platform dedicated to the group's IP?"

Yang Ruoqian thought about it and said, "The last option is to create a creative platform dedicated to incubating the group's IP."

It costs money to build a platform!

What's the point of cooperating with others? It means you have to compete and maximize the risk.

Apart from economic factors, Yang Ruoqian didn't want to waste time arguing with others over all kinds of strange things.

With his investment ideas, it would be strange if he was not questioned by his partners. What if his money-losing ideas were directly rejected? The more decision-makers there are, the harder it is to micro-manage.

Not all partners can be like Chengyu Media, who can only say "Kuiguang Group, right, right, right".

"Which IP do you plan to focus on?" Qi Mu then asked for details, "What is the theme?"

Yang Ruoqian went over the images of the various characters in The Black Robe Inspection Team in his mind and said, "As for the hero of the motherland in The Black Robe Inspection Team, this character is very popular... As for the theme, let's make it a little more abstract and try to stick to the hero of the motherland."

"By the way, let the relevant departments prepare. Since we are going to incubate the IP, the preparations for the shooting of the second movie should also begin."

"We will try to finish filming The Black Robe Inspection Team 2 in the first quarter of next year."

Abstract, well, abstract.

Qi Mu, who was already used to this kind of thing, was calm. After writing down everything, he put the cap on the pen and finally asked, "Okay, Mr. Yang, do you have anything else to add?"

This sentence is basically just a courtesy.

Because Yang Ruoqian has already given corresponding projects for the factors that Qi Mu just mentioned.

There’s even a reality anchor for “The Boys”—isn’t that the Kuiguang Group itself?

Although it is very different from the image in the movie, when people see the company building in the movie, the first thing they think of is the Kuiguang Group, which is also an entertainment company.

It’s just that one entertainment company manages superheroes in the virtual world, and another real entertainment company manages celebrities in reality.

Now everything is ready. Except for the fierce competition for superhero IPs and an unclear future, the framework of other things is actually very clear.

However, Yang Ruoqian actually nodded and responded: "I do have a new idea."

Qi Mu paused for a moment, and curiously took out a pen and paper again: "Boss Yang, give your orders."

"I think we can also build a theme park in Jinhai City. What do you think?"

Theme... Amusement Park...

Is it something like Disney? President Yang's ambition... seems to be bigger than she imagined, and much bigger! Wait, didn't President Yang just say that the first IP should be more abstract? Qi Mu was silent for several seconds, and asked tentatively: "Then, President Yang, what is the image of this theme park?"

“Yes, it is also abstract.”

(There will be more later, but it should be quite late, around 50 minutes. If you can’t wait, you can read it tomorrow morning~) (End of this chapter)