Time flies, and another 10 days have passed in the blink of an eye.

On the surface, things seemed calm in Beijing's social circles, but undercurrents were surging beneath.

The power struggle between the four major families, especially the Ling and Mo families, triggered by the incident involving the second young master of the Mo family, is escalating and brewing into a major storm.

Under these circumstances, Wanqi Electric Appliances' first store also completed its renovation and opening preparations.

On the eve of its opening, Guoli Electric Appliances, the leading player in Beijing's home appliance industry, took the lead in launching a comprehensive price reduction, firing the first shot in a price war.

In particular, for domestically produced color TVs, which account for the largest share of home appliance sales, Guoli has directly reduced the price of some models to near the wholesale level.

Therefore, even before the battle for the Beijing home appliance market has begun, it already exudes a strong sense of bloodshed.

Lin Dong had anticipated this situation.

After all, Lin Dong, before his rebirth, was already used to such price wars.

Currently, his focus is not on these small businesses at all.

No matter how successful a traditional business is, as long as it doesn't go public to raise money, its profit ceiling is fixed.

Nothing beats the speed and satisfaction of reaping black gold.

......

Price wars are a double-edged sword in any industry.

If used well, it can seize the market at the fastest speed and block the opponent's survival space.

If used improperly, it can result in heavy losses on both sides, ultimately leading to more harm than good...

Therefore, when Ma Baorong came to ask for advice, Lin Dong didn't offer much advice, but only gave him one suggestion:

[A radical solution]

This trick is actually very simple.

The key is to avoid being swayed by your opponent's rhythm, but instead focus on the key points and strike at their vitals.

The mid-to-late 1990s was the initial stage of the rise and rapid development of domestic color TV manufacturers.

This is precisely why TV manufacturers have an unprecedented desire for market share.

At that time, the best-selling color TV model on the market was the 21-inch model.

The best-selling brands are Changhong and Konka, especially in the northern market, where Changhong's 21-inch color TVs are particularly popular.

Lin Dong's "cut off the fuel supply" plan is not complicated to implement; it simply involves using capital to pave the way and monopolize the source.

Therefore, Wanqi quickly signed a three-year brand exclusive sales contract with Changhong.

Within three years, Wanqi promised to monopolize all sales of Changhong's 21-inch color TVs in the Chinese market with an annual sales quota of 2 billion yuan.

Once the performance target set at the time was met, Changhong would rebate 18% of the actual purchase amount to Wanqi Electric.

In this way, Wanqi Electric Appliances has completely seized control of the 21-inch color TV market.

As soon as the Beijing store opened, all Wanqi Home Appliance chain stores across the country immediately joined forces.

All stores simultaneously reduced the retail price of their best-selling 21-inch Changhong color TVs to the factory price.

Yes, that's the factory price.

Wanqi's strategy was determined to sell at zero markup, aiming to seize the initiative through volume.

Finally, earning only an 18% rebate from the manufacturer is sufficient.

This move sent shockwaves through the entire home appliance industry.

Consumers were ecstatic, and their enormous purchasing power for color TVs was suddenly unleashed.

According to statistics, Wanqi Electric Appliances' first store in Beijing sold over 3,000 color TVs on its opening day alone.

Business was so good that long lines of people were waiting to buy color TVs.

As a result, a home delivery service that was ahead of its time was born.

Customers were overjoyed, but their competitors were dumbfounded.

Hey, isn't the purpose of doing business to make a profit from the price difference? Who does business at a loss?

Has Wanqi Electric Appliances gone mad? They have no sportsmanship whatsoever!

This unconventional move nearly drove Huang Guangyu, the owner of Guoli Electrical Appliances, to depression.

Little did they know, Lin Dong's move was learned from Huang Guangyu's famous battle in his previous life.

However, history played a cruel joke, allowing Lin Dong, the reborn individual, to steal it ahead of time...

The huge success of the first store in Beijing greatly stimulated Ma Baorong's ambition.

As a result, in less than a week, three more stores of Wanqi Electric Appliances also opened in Beijing.

With Young Master Mo imprisoned, the Mo family is still busy trying to get him out as soon as possible.

Therefore, with Mo Jingcheng no longer an obstacle, Wanqi Electric's development momentum in Beijing is unstoppable...

.................................................

May 12, 8 PM, Beijing's western district.

The city is just beginning to light up at this moment.

Beside the scenic Jingshan Park, a luxurious high-end private club exudes an elegant aristocratic atmosphere amidst lush trees.

This is one of the Mo family's properties, the most exclusive social venue in Beijing's elite circles: Jingyu Private Club.

On the third floor of the club, Mo Junyang, who had just finished having dinner with guests, was comfortably lying on a large bed, receiving massage services from two beautiful women.

A quiet environment, a private space.

Under dim, ambiguous lighting, some embarrassing things are bound to happen...

An hour later, Mo Junyang, feeling satisfied after relaxing, left the room.

He strolled leisurely through a rooftop garden and entered a private meeting room.

A moment later, the black walkie-talkie on the coffee table rang:

"Boss, customer number 1 has finished their shift and we're arranging for someone to bring them over."

"Hmm, how were the guests behaving in the room? Did you find out?"

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