Chapter 291: Forbidden City Series

In the past few days, all the major gold shops in Wind City have been feeling uneasy. Even the small gold shops that specialize in making designs according to customer requirements are keeping their eyes on Marennia Gold Shop.

Marlenya’s ultimate move has been held back for so long, please look forward to it. It feels like someone has been waiting for it for a long time, but there has been no movement.

On this day, Zeng Wenjie received the news that "The Voice of China" would be broadcast on Friday.

"It's time to let our competitors know that plagiarism is a dead end! The Forbidden City series is launched~" Zeng Wenjie drove an Audi A8 to the gold shop and directed the salesgirls to open the posters that had been locked in the cabinet.

Gan Lin was stunned when he saw the poster for the first time.

It turns out that gold jewelry can be sold like this?

She was not surprised by the novelty and uniqueness of the gold jewelry, but was surprised by the collaboration with the Palace Museum!

Each piece of gold jewelry comes with a certificate stamped by the Palace Museum to prove the authenticity of this co-branded gold jewelry.

Moreover, the price made Gan Lin a little scared.

The 1.7g lucky beads from the Forbidden City series are sold for 1,088 yuan!

The price of 3.5g and 5.0g gold jewelry is even more outrageous. The price has skyrocketed and is several times the original value.

The cheapest ones are lucky beads weighing about one gram, which can be bought for around 800 yuan, while the more expensive ones are outrageous.

For example, the 32.5g Dancing Butterflies bracelet from the Forbidden City series, with its extremely eye-catching design, was sold directly for 18,888 yuan!

The price of gold has increased slightly since the turn of the year, breaking through the 130/g mark, but Marennia's Forbidden City series is still making huge profits!

"Boss, can we really sell it if we set the price so high?" Gan Lin asked, looking at the price tag with some trepidation.

"Why can't it be sold? Don't underestimate people's vanity! It definitely won't sell if sold alone, but what is this? This is a certificate with the official seal of the Palace Museum." Zeng Wenjie took out a certificate and shook it vigorously in front of Gan Lin twice.

Gan Lin was stunned. He still couldn't imagine that a customer would spend a large sum of money for this certificate.

Zeng Wenjie said: "Our previous actions were aimed at attracting new customers and occupying a certain market share. Now, we have a group of loyal and stable customers. The next step is to strive to move towards the affordable luxury direction set by headquarters."

"What is luxury?"

“If it doesn’t have a premium price, can it still be called a luxury product?”

"What's more, it comes with a certificate from the Palace Museum. Which gold shop has this? It's so impressive!"

"Furthermore, we have endowed gold jewelry with our country's thousands of years of culture! Culture is priceless. You must all remember this."

The salesgirls, all dressed in Marennia uniforms, nodded. Indeed, the slogan posted before had mentioned culture.

Can culture be measured by money?

“Remember the values ​​of our Forbidden City collection: gold not only represents wealth and luxury, but also culture and elegance!”

“Our series of gold jewelry not only pays tribute to traditional Chinese culture, but also incorporates classic elements of the Forbidden City’s cultural relics into jewelry through modern design techniques, promoting the protection and inheritance of cultural heritage and showcasing the enduring vitality of Chinese culture!”

"What you sell is not just jewelry, but also the cultural heritage accumulated over thousands of years in our country."

Zeng Wenjie's pyramid scheme-like rhetoric brainwashed the shopping guides, and the girls were so excited after hearing it. This rhetoric was indeed very high-end.

Zeng Wenjie knows how to market this thing. Without the collaboration with the Palace Museum and the certificate, no one would buy it! But with the collaboration and the certificate, it's a completely different story.

Moreover, other companies cannot copy our work even if they want to. If they do, it will be considered infringement and they can directly send a lawyer's letter to warn them.

Zeng Wenjie said: "In addition, the large-scale music variety show sponsored by our company will be broadcast at 8 o'clock this Friday. At that time, everyone should pay attention to the Chongshan Provincial Channel to watch the show."

The shopping guides were all excited after hearing this. It didn't matter whether the show was on or not. The main thing was that the company would definitely get a great advertising effect by sponsoring a large-scale music variety show! By then, customer traffic would increase, transaction volume would surge, and their commissions would be higher!

After being popular for a while, the Marennia self-lubricating beads have entered a stable period, which makes the shopping guides in the store feel a little bored.

Gan Lin secretly became excited. It was time to show off his Chinese gold sales skills. He must trick customers into making him the store's top seller!

Xiao Mi Mi’s endorsement posters were also hung in the most conspicuous places.

She was dressed in ancient palace costume, looking elegant, noble and dignified. Her hands, neck, ears and hair were all adorned with gold ornaments from the Forbidden City series. She looked dazzling but not at all tacky.

"When you become Big Mi Mi, I will make a fortune!" Zeng Wenjie looked at the poster and was so happy that he was silly.

Xiao Mi Mi’s face is still very attractive, especially in ancient costume, which highlights her various characteristics to the fullest.

No wonder Xiao Mi Mi finally became popular thanks to palace dramas. Her palace makeup is really too pleasing to the eye.

Marennia's drastic changes to its posters and advertisements immediately attracted the attention of surrounding gold shops.

The first person to notice it was of course Li Hongqiu from Huaguo Gold. She had become a frightened bird recently, and her dreams were filled with Marennia's gold jewelry.

Today, when I saw the posters and advertisements of those gold ornaments with classic yet creative styles, a wail suddenly came from my mind.

"A major collaboration with the Palace Museum. What the hell is this collaboration? Why is it with the Palace Museum?" Li Hongqiu was stunned.

"Auntie Li, of course it's because our product line was developed in collaboration with experts from the Palace Museum. Furthermore, each product comes with a stamped certificate from the Palace Museum!"

"Also, I have to remind you."

"Infringement of this series will be prosecuted!"

Zeng Wenjie appeared beside Li Hongqiu mysteriously and whispered in her ear.

Li Hongqiu was stunned for a moment, then looked at the price. He immediately sneered and said, "I thought you were holding it in for a big one, but you ended up pooping a huge one! At this price, only a fool would buy it!"

Then she heard Mrs. Wu's voice.

"Xiao Gan, pack up every item in the two categories of Fortune and Prosperity and Good Luck and Happiness for me!"

"Oh, and... I also like this Vientiane Renewal category. I want them all!"

Li Hongqiu turned her head blankly and saw Mrs. Wu waving the bank card in her hand and spending money lavishly.

Zeng Wenjie immediately said to Mrs. Wu, "Mrs. Wu, Li Hongqiu called you a fool!"

Li Hongqiu looked at Zeng Wenjie with a big question mark in his mind. He felt that the head on this person's neck was not a human head, but a dog's head!

"Manager Li, you wouldn't scold me like that even if I didn't go to your Huaguo Gold store to spend money, right?" Mrs. Wu's face darkened and she said unhappily.

"I...I didn't." Li Hongqiu hurriedly defended herself.

"She just said that only fools would buy our Forbidden City series." Zeng Wenjie said.

Li Hongqiu: "..."

Mrs. Wu sneered twice and said, "Those who don't understand culture are fools!"

As she spoke, she also raised the certificate stamped by the Palace Museum in her hand.

Li Hongqiu couldn't explain clearly and left in shame.

Although Mrs. Wu is generous, she does not think that the Forbidden City series can be sold. After all, the price tag is too outrageous!

There is no mention of labor costs or anything like that on the sign, it's just a fixed price.

Gold is only a little over 130 yuan per gram. Is it worth spending several times the price to buy those gold ornaments? Just for the so-called culture?

Who the hell buys gold just for the culture?!

(End of this chapter)